Advertisement Ideas: Show Me The Money!!!!

We all remember the scene from Jerry McGuire when Cuba Gooding Jr’s character tells Jerry McGuire(Tom Cruise) Show Me The Money. Well in advertising and marketing this philosophy is the same. The key is for your campaigns to show you the money. The initial ad or marketing project may not reap money right away as it takes 6-8 touches of the consumer before they make the decision to purchase your product or service.

Your advertising and marketing should compliment each other and convey a strong message that creates a desire in the consumer to do business with you. I have encountered many business people who will cut back on their marketing and advertising when it appears things are slow and then wonder why they lose market share or go out of business. The fact is that at some point during your business you will need to effectively advertise and market.

In the past Starbucks marketing department said that they would not advertise as their audience was finding them simply by driving by and word of mouth, well that recently changed as they introduced Starbuck’s Refreshers and are now doing a major TV Campaign to promote that line. As a result they have seen a spike in their daily sales again showing them the money derived from advertising. Starbucks continues to have a strong brand due to their consistent in-house marketing and now their outside marketing and advertising campaigns.

When deciding on doing a promotion you should analyze the cost as you also measure the value. Remember that marketing and advertising is an investment. There are questions to ask like how many people will the promotion reach, what demographic will it reach, how long will the promotion last and how will I benefit by being part of the promotion. Continue reading