Advertisement Ideas: Navigating The Public Relations Maze

 Jonathan JDOGG Lederman accepts a Certificate of Appreciation from Paul Spence, President of The Lauderhill Broncos, in recognition of his announcing services that he donated during the season.

This is an example  of a great Public Relations Opportunity if you know how to navigate the maze and reach the right people. In many occassion people doing public relations for their business or non profit organization find themselves in a world that is confusing and hard to understand that they haven’t been exposed to in the past. The world of public relations can be comlicated at times, howver with this blog entry I hope to simplify it so that you can maximize your message.

Advertisement Ideas:  The Steps to Effectively Navigate The Public Relations Maze

One key element to remember when doing public relations is that it is not a sometime thing it is an everytime thing. This means that everything you do in your business or with your non-profit should encompass some public relations aspect. There are many steps to navigate the public  relations maze:

1: Know the message you want to deliver- What is your objective in promoting and giving information?

For example if your purpose of your message is to drive more people to your web site you want to give people a reason to go to your website. For example you are giving away a free study about something in your industry that will help your current clients and potential clients thus announcing the give away in an enticing way and then capturing their email address you can build a list to send more valuable offers. You can also then send out media releases to your media list announcing how you are being of service and value to those you serve. Continue reading Advertisement Ideas: Navigating The Public Relations Maze