Tag: Spiritual Emcee

Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: Video Killed The Radio Star!!!

 As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

 On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1,  and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: Are You Media Worthy?

Advertisement Ideas: Are You Media Worthy?

        

 

When doing your story the important question to ask is are you media worthy? Most entrepreneurs have a great back story, however they forget to tell it and thus miss out on the media exposure as they may not believe it is media worthy. Every story you have to tell is media worthy. Remember it is not what you say but how you say it.  The steps to make your story media worthy are:

1: Frame Your Story – Like a picture you want to make sure your story is relevant, entertaining, and resonating. For example October is Breast Cancer Awareness Month, I lost a cousin and an uncle to breast cancer(yes men get breast cancer), I am involved in The Relay for Life, I have raised over $8,000 in the last 8 years, and in 2008 was awarded The Hope Award from The American Cancer Society South Palm Beach Unit. This year I implemented a fundraising program called Points For The Cure. Now I have framed the story.

2: Have A Catchy Headline With Keywords – After you frame the story you want to come up with a catchy headline that includes some keywords so when you put it out it will get picked up and looked at online and offline.

3: Write Your Story With Keywords – As you begin your story make sure you have keywords in the first sentence and through out the story so it will be ranked high in search engines as most publications now have digital versions online.

4: Proof the Story and Begin to Post Throughout All Your Platforms- Once you finish your story and you begin to post it you will see the results and you will begin to increase your worth in the eyes of the media. Continue reading Advertisement Ideas: Are You Media Worthy?

Advertisement Ideas: Olympics, Jesus, Penn State, and More Lead to Creative Marketing

Advertisement Ideas: Olympics, Jesus, Penn State and More Lead To Creative Marketing

 The Spice Girls Reunited for The Closing Ceremony of The 2012 Olympics held in London. As I watched I began to think how can a business truly capitalize on the closing ceremonies and then it hit me, have a contest where you would give away Olympic related items. You could secure items relating to The 2012 Summer Olympics and also secure items relating to The  2014 Winter Games to be held in Soji, Russia. You would collect name, address, phone number, and email from the entrants and every month send out information about your business with a special Olympic Related Theme. This could be the way to spice up your sales.

 Imagine being able to create a spectacle that would draw the attention of millions like The Olympics did? Well you can with a bit of creativity and the right promotion. I remember an event That The Pompano Beach Jaycess hosted many years ago called The Zanny Olympics and it was covered be local radio, TV, and newspaper outlets because of the many double entendre names events and the fact that it was also for charity. The businesses that participated all benefitted greatly by gaining brand recognition which also translated into more sales. The bottom line is getting to be known in the community and to build the reputation so people want to do business with you. Continue reading Advertisement Ideas: Olympics, Jesus, Penn State, and More Lead to Creative Marketing

Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: How To Be A Lifter and Lift Your Revenue

As I sat in The Catalyst Sermon tonight at  listening to Pastor Mike’s Wife, Eberly, speak about Fear and keeping the faith to be a lifter I began to think as business people what are we doing to be a lifter and what measures are we taking to lift our revenue. I then found the first way to be a lifter and lift your revenue. It is to overcome your fear. To do this ask yourself what am I fearful of and how will my faith conquer this false evidence appearing real.

 In The Movie Coach Carter the message of overcoming fear is evident and the character is quoting from Marrianne Williamson’s Poem about Fear.

Overcoming Business Fears

The biggest fear I hear from entrepreneurs and the non-profit organizations that I work with is  the fear of not having enough money to build on their mission. To over come this fear one must understand that it is when you give and are of service and value that you get and the supply becomes greater. In your advertising make it a point to show how you are a giver to the community. Many people are caught up in the what ifs and never get beyond the limits where those who go for it and put themselves out there find they lift people up and as a result their revenue is lifted. A great example of this is Janine Hinds who steeped beyond her fear to share and sell her concept of  Focus on Community and Ladders to leaders and today is following her passion and meeting with success. To see more about Janine Hinds visit www.teenfocused.com.

Another fear I hear is not getting clients and thus not having steady cash flow. Many times it is not ours to question where the money will come from but to implement the ideas that Passion + Action + Success and watch clients become attracted to us and help us to grow.  A great example of this is Pastor Mike who overcame his Fears of failure and began Rocketown in Pompano Beach and now serves a population of teenager with a positive message and as a result is succeeding and garnering community support. You can learn more about Pastor Mike and his mission at www.rockettownfl.org. Continue reading Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: I’ll Have a Hug and a Donut

Advertisement Ideas: I’ll Have a Hug and a Donut

     This week there were two non traditional days celebrated that could have helped you to build your brand and increase your revenue one was on Friday, it was National Donut Day, the other was on Saturday, it was International Hug Day. I began to think how many businesses that rely on foot traffic knew of these two days and did anything to capitalize on them?  I came up with an idea that if these two days are close together in 2013 that you can sponsor a campaign I’ll Have a Hug and a Donut. It could be done very simply by advertising two-three weeks prior to these days that on a certain day to commemorate National Donut Day and International Hug Day that at you place of business the first 150 people to make a purchase will receive a free hug and a donut.

 

      There are many non-traditional holidays that you as a business can capitalize on and many are included in this book:

Introducing the 2012 Edition of Quirky Marketing Calendar The Ultimate Ebook to Promote Your Business 365+ Days a Year!

 
 

"Quirky Marketing Calendar 2012"by Heidi Richards Mooney

The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!

The 6th Edition of Quirky Marketing is AVAILABLE NOW! Continue reading Advertisement Ideas: I’ll Have a Hug and a Donut

Advertisement Ideas: Miyagi Says Focus!!!!

 Pat Morita  (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and  realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business  asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you.  I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and  did a real introspection of where your focus is and what strategic partnerships I should be focusing on?  Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!