Advertisement Ideas: Drawing Attention!!!

I have witnessed so many businesses using a cookie cutter formula and trying to copy others in the industry  and struggling when they could be thriving by standing out and drawing attention to themselves. I have always professed that being a bit different is the best way to draw attention to yourself and strengthen your brand.  I have also noticed that some will get what you are doing while others will be quick to judge. My theory is simply be your authentic self and draw attention and those meant to do business with you will show up and support you. It is when you stop trying to attract everyone that you succeed. I have always made it point to stand out  be it wearing an elf hat at Starbucks while writing blog entries or wearing my purple BEAT CANCER Sneaker or simply taking over a microphone at an event to showcase my  skills as an emcee I have always made it a point to stand out. I remember the day I decided that I was going to wear a suit and my Snoopy slippers to do a speech simply to see the audience’s reaction. I delivered the speech and many commented on how great my content was but most made a comment about The Snoopy slippers. Some of the comments were not the nicest but many were positive. The interesting thing was when I followed up with everyone even those that had negative comments about the Snoopy slippers I made it a point to remind them that I was the presenter who wore the Snoopy Slippers and you know what my reply rate was over 85% and as a result I was able to secure some voice over work, emcee work, and picked up a few marketing and media relations clients. The idea is to be a bit different and make a memorable impression and remember you will not resonate with everyone but those meant to use your services will.

Advertisement Ideas: Drawing Attention With A Platform!!!

 I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at  6:30 PM EST and this platform has proven to be a great platform for those who choose to come in and do an interview and purchase the clip of their appearance.  I tell my guests that have a clip of your appearance on The Anything Bucket will help to draw attention to your business and give you the edification and credibility that every business is seeking. Purchasing the clip is an investment in your effort to build your brand and thus stand out from others in your industry. In using a platform such as Internet TV you are drawing attention to your business and when you invest in buying the clip and leverage it properly you will gain business. I had a guest on who owns Gump Pest Control whose motto is save your rump with Gump. We did about 10 minutes and he purchased his clip and posted it across social media. He wrote me an email thanking me and stating that he picked up some customers as a result. Continue reading Advertisement Ideas: Drawing Attention!!!!