Advertisement Ideas: Leveraging The Super Bowl
This Sunday, February 3, 2013 millions of people will be gathering for Super Bowl Parties across the country. Have you created a way that you can leverage The Super Bowl to drive business to you this week? Have you planned a strategy to capitalize on people’s love for The Super Bowl? Every type of business be it life coaching, personal training, a restaurant, a dry cleaner, a doctors office, etc. can benefit from doing some type of promotion revolving around The Super Bowl and thus creating more brand recognition and more revenue. Think about it you are a life coach and seeking more clients, how about an ad campaign that revolves around the theme Score A Touchdown In Your Life With Life Coach _______. Begin a program by 2/3/13 and recieve $50 off of your program. You are a personal trainer you could do a campaign with the theme Hoist Your Own Lombardi Trophy when you enroll for a fitness and wellness program with________________. You have a restaurant and you can run a campaign Score An Extra Point With Our Desserts, receive one FREE Dessert with purchase of an entree. You are a dry cleaner your campiagn can be Look Like An MVP with __________________. You are a doctor’s office you can do a campaign Let Us Be The QB For Your Health. As you can see if you come up with a creative theme and then put advertising out there you will leverage The Super Bowl.
As a business you can leverage The Super Bowl by participating in POINTS FOR THE CURE!!!! The way it works is you have your clients/customers/patrons choose either The Ravens or The 49 ERS and they agree to donate $.25 (25 cents) per point that the team scores and then after the game they visit http://main.acsevents.org/goto/jdogglederman and make their donation mentioning your business in the comment area. You as a business then do a media release about how you and your clients/customers/patrons participated in POINTS FOR THE CURE and raised money for The American Cancer Society. You then do a thank you ad as part of your print campaign and thank everyone for supporting POINTS FOR THE CURE and helping to raise money for The American Cancer Society. When you leverage an event like The Super Bowl you can strengthen your brand and increase revenue. Continue reading Advertisement Ideas: Leveraging The Super Bowl
Angie and her FLAUNT Girls attract a lot of attention as they perform at The Full Throttle Saloon during Bike Week in Sturgis South Dakota. They are used in many promotions and as a result attract many male customers to the saloon. Some may say that this is over the top, however it works. Think about it showing off your skills may be just what a potential client/ customer is looking for. By flaunting your skills in a subtle way you will begin to build strength in your brand. A few year ago NIKE Introduced Customizing their sneakers, where consumers could go on-line and design their own sneakers.Knowing they were the #1 athletic footwear in the world they flaunted their position and offered this opportunity and a s a result remain #1. Imagine if you could custom make a few pairs pf sneakers to wear while doing business that effectively represented your company. This would definitely lead to be a flaunter.
These were designed for a Dance Krew, who won MTV’s America’s Best Dance Krew and now the Jabbockeez are a recognizable brand who flaunt their talent.
What a great innovative way to market your business.