Advertisement Ideas: Face And Fix Problems!!!

Advertisement Ideas: Face And Fix Problems!!!

Do Your Best Quotes - A problem is a chance for you to do your best. Sometimes it is in the face of adversity that we can face a huge problem and solve it so that all who are involved are satisfied.  As many of you know I recently had  a situation  with the owner of The Palm Beach Pelicans, a professional basketball team who did not pay me and then instead of making good on his promise to pay kept  making excuses. I had the facts and the back up in my favor so I took to Facebook. He did not like this. I told him he had until a certain time to pay and he did not meet the deadline so I took action.  Another person from another team decided to intervene when it was not their place to do so.  I found out that there was more to the  problems with The Palm Beach Pelicans than not paying me. I was told because of my complaint they lost their venue. My reply is you should have faced and fixed the problem and paid me by the deadline given.  My advice to anyone who is not directly involved in the situation should stay out of the situation.

All Programs open in Other Program – How To Fix .exe extension issue My suggestion to anyone who is hiring anyone to do a service make sure you have the money to pay them if you do not have the money then don’t hire the person.  My advice to those offering services make sure you get payment upfront. I have learned in South Florida there are many people who don’t share the idea that they need to pay for services. There are those who will make promises and break those promises such as The Miami Spice, who in 2013 hired me to do 4 games. I booked my schedule and agreed that I would do the games. I did the first game was paid. I was prepared to do game 2 when I received a text message that due to financial issues they would no longer be using my services. They did not reply to my response or did they return my phone calls.  So the two times I have had issues with teams is from start-up basketball programs who may have had good intentions but unfortunately lacked capital and support to take care of me as an announcer.  As a result I now get payment upfront or only work with those who have a proven track record. If you run a business thinking people will just do things for free because of exposure you will fail. I am very good at what I do and I command top dollar. If you are up front with me I will work with you as long as you make good on your promise and pay me.  Continue reading Advertisement Ideas: Face And Fix Problems!!!

Advertisement Ideas: Open Your Eyes!!!

Advertisement Ideas: Open Your Eyes!!!

 I was shopping the other day and I stopped into a new dollar store to introduce myself and learn about their business so I could invite them to be a guest on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. In the course of the conversation the owner told me they weren’t familiar with the area. Upon leaving I thought isn’t it important to know what is around the store you are opening so that you can plan an effective marketing strategy?  This prompted me to think about how many businesses & non-profit organizations need to open their eyes.

8x10 Plan Your Work Work Your Plan Print from bellabyte on Etsy.com The  first step to opening your business is to open your eyes and know what is around you. Know what other stores are in the area, where your competition is, what your competition is doing, what the demographics are, what schools are in the area, what organizations are in the area, and what media outlets are available to advertise with. If you are not aware of the area you are in it is imperative to get familiar with the people who know the area. In the case of the dollar store I told the owner that I grew up in the area and I know it very well and if she was open I could help with her marketing strategy. I gave her my card on Wednesday and it is now Friday and no call. The longer she waits to call the longer it will be until she has the brand recognition and consumer awareness necessary to create sustainability in the market place. Open Your Eyes!!!!

 When you vision is clear and your eyes are wide open you will see and create opportunities that you may not have been exposed to before. It is important to be open to receive for you never know when someone will come into your business with an excellent opportunity to enhance your marketing strategy. As an entrepreneurs or marketing executive it is important to open your eyes and look at the big picture for you never know how one unique idea that you didn’t think of brought to you by someone else will increase your brand awareness and potential drive profits up. Open Your Eyes! Continue reading Advertisement Ideas: Open Your Eyes!!!

Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Going The Extra Mile!!!

 Last night (2/23/14) on my way home after Announcing  The Palm Beach Pelicans Basketball Game I had my right rear tire blow out. I didn’t have any numbers for a tow truck service but I quickly Googled local towing services Boca Raton. I called Westway Towing and they were very nice but had no one available to come help put on the spare but suggested I call The State Farm Road Ranger and I did. The Road Ranger came out and put on the spare tire and helped me put everything back into my trunk. I gave him a tip and I went on my way. I made it home safely and today (3/24/14) I went to Gold Coast Tire and Auto Centers in Tamarac, FL.  The staff there were great and they actually came in under their initial quote. As I reflected on the situation I began to think how going the extra mile and being of value and service to everyone who calls or comes into your business is an integral part of the advertising process. Though I no longer have State Farm as my car insurance carrier it was nice to see that they had this Road Ranger Service.  In having this service they created good will and showed that advertising in the proper market place pays off. Think about it I now have a good feeling about State Farm and have a number to call if I experience another blow out.  Westway receives a big JDOGG Shout Out here on this blog and as a result has some positive public relations. Gold Coast Tire and Auto Centers  has now earned my business and will receive good positive recommendations from me as a result. When you are doing business and considering advertising keep in mind the importance of going the extra mile.

 When looking at this sign think about ways you can help your clients/customers and promote that in your advertising. Seek charitable alliances that are synergistic with your business. Show compassion to all that call or come into your place of business or interact with you. If you search for what truly puts you above everyone else and promote it accordingly you will start to see an increase in brand awareness and revenue. People like to do business with those they know, like, and trust. Through an effective advertising program you can show your already existing customers/clients why they should continue to use your products or services while at the same time attracting new customers. Think about what problem you solve and then go the extra mile to solve it. Continue reading Advertisement Ideas: Going The Extra Mile!!!!

Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: Video Killed The Radio Star!!!

 As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

 On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1,  and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

 I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community.  I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to  melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was  not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

 In the president of the festival  not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist.  This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to  help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

 In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver.   In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

 In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: Spending Your Marketing Dollars Effectively!

 Spending Your Marketing Dollars Effectively!

 I am always amazed by the excuses I hear after Interview someone at WRPBiTV and the station offers then the opportunity to purchase their clip for $100. The advertisement ideas and marketing person in me thinks why not? I then think do they understand that having a clip with their contact information to use across social media such as Facebook and Twitter can generate more business? Do they understand that by having a clip  that they can have something in their arsenal to send out to those who have inquired about their business?  I have come to the conclusion that many people in business do not understand how to effectively use their marketing dollars and thus continue to struggle in business. This blog is intended to help you to make good business decisions that will help you to spend your marketing dollars effectively and to build your brand and increase your revenue.  Instead of making excuses why you can not do something find out how you can and look at the effectiveness of the program you are investing in. Continue reading Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

2011-05-06_14-46-39_161[1]  In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective.  In 2010 I approached Skyline Chili Proprietors Tony and Jenny  about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool
JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool.  When I do an event I always seek businesses to support  the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In  March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

Uterine Fury Records - Happiness Is Positive Cash Flow As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow.  A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you.  It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me.  A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!