Tag: publicity

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me  that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

 

 I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close.  I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media.  The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Time To Take Action!!!!

What is on the horizon for you that will propel you to take action and maximize your message?  Have you been wanting to promote your business, however you have held back because of the perception that you can’t afford to or that the perceived risk is too great? I am here to tell you today that it is time to take action and listen to the options that are being presented to you so that you will be on the top of the mind of the consumer when they are ready to purchase your product or service. How many times have you uttered the words I am not interested only to miss out on what is a great opportunity. I run into many people who tell me I am not interested before I even explain what I am offering. The other day I was calling businesses to offer them a FREE 6 minute segment on my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 8:00 PM EDT on Wednesday. I was surprised by how many people did not want to appear on the show. I heard excuses like I don’t have time to come and tape the show, I have tried internet before and it hasn’t worked, I even had one person tell me I did a show at that station and didn’t see an increase in my sales. I thought to myself you do no have time to take action and  come to the studio to tape a segment that you can show to potential clients. I explained to the person who stated that they tried internet advertising before and it didn’t work for them that this is not advertising it is a TV Show with 48,000 viewers of which 77% are in your local area so you should take action and do the segment so you have something to help build credibility. To the man who said he did a show and didn’t see an increase in sales I didn’t even dignify with a response because if the segment is leveraged properly it will create responses and thus leave the guest in a position to close the deal.

 It is when you create an idea then take action to implement the idea that you begin to see results. Continue reading Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Time To Wake Up People!!!

 I am amazed by how many people I will call on in a day to offer them the opportunity to market themselves in ways that are beneficial to their business. I have heard it all I don’t have a budget, I am no interested,  I have done something similar and it didn’t work? I feel like reaching through the phone strangling the son of a gun and saying WAKE UP, I am one of the best at what I do and if you can’t spend $140 on a 1/4 page ad in a magazine geared toward a very desirable target audience you might as well shut the doors.  Let’s do the math I offer 3 months of exposure for $140 to 5000 Mothers of Middle and High School Students in Northwest Broward County. One would think a business would recoup their $140 investment. I recently had a dental office turn me down not understanding what I was offering. I explained that if they were to get one mother and her children to come in for a cleaning that the ad pays for itself. I also offered extra bonuses like shout outs across my social media platforms and on my Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is heard on Monday from 7:00 PM – 8:00 PM EDT.  I also offered to promote the practice when I host special events as I am an emcee. With my connections I certainly could have helped bring in some business. As I left I thought wow another so-called professional who is being penny wise and pound foolish.  I felt like telling the marketing guy hey you just let a great opportunity pass you by because of your lack of vision. I did not but I did get some satisfaction when I saw him in public and asked how the practice is going and he said oh we are a little slow. I said well when your ready to speed it up call me you have my number.  It is with this in mind that I tell the entrepreneurs and marketing executives that are reading this blog that it is TIME TO WAKE UP!!!!! Continue reading Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!

 

 Today’s blog post was inspired by The Pet Shop Boys song Opportunities. As I began to listen to the song I understood that it was talking about collaboration. Collaboration is a an excellent way to maximize your message and also reap the benefits of strengthening your brand and increasing your revenue.  When it comes to advertising sharing the expenses with other businesses makes sense as everyone can get their word out and reap the rewards. Let’s take for example that a FULL PAGE AD in La Bonita Kidz and Teenz, www.labonitakidz.com, costs $500 you can find 4 other businesses to split the costs and each business pays $100 and all 5 of you get maximum exposure with your own message and thus making the advertising affordable.  It is finding ways where everyone benefits that you have the most success.

 It is through team work that you can lift other people and thus lift yourself. Think about it you have a sub shop and down the block is a movie theatre. You visit and meet with The General manager and offer them discount coupons to your sub shop and in return they give you FREE Movie passes to give to your patrons. This creates a great cross promotion where everyone benefits and in return both businesses increase their exposure and their revenue. The idea is to look for great opportunities to create abuzz in the marketplace that will benefit everyone involved. The opportunities are endless when you begin to get creative and proactive. Ask yourself what have I passed up in my advertising and marketing as I made excuses to not take advantage of the opportunity. Think of what could have happened had you invested in an offer to pay $140 + tax to La Bonita Kidz and Teenz for a 1/4 page ad and a write up to appear in the magazine and reach 5000 mothers of middle school and high school aged students. You could have leveraged the write-up to build credibility and create interest in your product or services. When making an advertising decision ask yourself what does a client/customer represent to me? Think how many new customers/clients do you need to justify the investment in advertising?  Make sure the advertising is hitting your target audience, do not get fooled by circulation/distribution numbers. There was a local pre-school who decided to get caught up in numbers and bought an ad for $1000 in a publication that is distributed to 50,000 residents not realizing that 42,000 were being delivered to over 55 years of age communities, not exactly his target audience. When making the decision to promote or advertise make sure that the avenue you choose reaches your target audience. Continue reading Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: How To Avoid Slow Times?

Advertisement Ideas: How To Avoid Slow Times?

 In business this is the one sign you never want to see. I can not tell you how many times I have heard well times are slow as I am out selling advertising for La Bonita Kidz and Teenz, www.labonitakidz.com. Each time I hear that I ask well what are you willing to do to change that? The answer I usually receive is I am just going to wait and see what happens. My reply is generally good luck with that as I leave the business or end the conversation. As I walk away I think that business won’t be there for long or that person will be joining another company soon. About 80% of the time I am right. A case in point occurred a few weeks ago when a flower shop owner told me they didn’t need to advertise and they never do print. I wished him luck as stated if he changed his mind to connect with me as I can be of service and value to him. I went by the shop yesterday (7/8/13) and guess what there was an eviction notice on the door and the store was closed. The moral here is if you do not advertise you die. If you wait for something to happen chances are you close your door.  If you was to avoid slow times follow the tips listed below as they have helped many businesses who have chosen to work with me to succeed.

 

Advertisement Ideas: Tips To Avoid Slow Times!!!

  

 

1: Eliminate using the term slow by beginning to plan your work and work your plan. If you do not have a strategic marketing plan develop and implement one.  A good tool to use is Heidi Richards Mooney’s book, Quirky Marketing Tips. Continue reading Advertisement Ideas: How To Avoid Slow Times?

Advertisement Ideas: 30 Days To Jump Start Your Marketing & PR!!!

Advertisement Ideas: 30 Days To Jump Start Your Marketing and PR!!!

 Are you maximizing your message? Are you overwhelmed when you hear Twitter, Facebook, Pinterest, Tumbler, Stumble Upon, Vine, LinkedIn? Have you sat down to plan, implement, and evaluate an effective marketing and public relations strategy? I am amazed by the many  entrepreneurs who tell me they do not have a marketing plan. I often respond if you don’t know where you are going how are you going to get there. This entry is designed to be a road map on how you can jump-start your marketing and public relations in 30 days. It is based on a track record of success in obtaining media coverage for those who have chosen to work with me. It piggy backs on the concept of plan your work and work your plan. If you want to attract customers/clients you must have a strategy to do so as the idea of build it and they will come as a strategy is becoming less and less effective.  Every day you open to accept clients/customers you should be doing something to market your business.

Advertisement Ideas: The 30 Day Plan

 Create your message and announce it to your staff. Develop your logo that will be synergistic with your message. Put out a media release to your media contacts and your email list.

     Decide where you are going to promote your message, write and send out media releases.

 Promote across your Social Media platforms. Choose 4-5 to use and see which gives you the most reach. You can do this daily, weekly, every other week, or monthly. The key here is to give content that will be of service and value to your audience.

 Begin to attend networking events and deliver your message then follow-up with the people you spoke to with a special offer.

 Create a you tube channel and start posting videos that are relevant, entertaining, and resonating.

 Research and find media outlets to advertise with. Make sure all ads have a strong call to action. Continue reading Advertisement Ideas: 30 Days To Jump Start Your Marketing & PR!!!

Advertisement Ideas:Plan Your Work And Work Your Plan!!!

Advertisement Ideas: Plan Your Work And Work Your Plan!!!

    The Jaycees is an international organization of young men and women aged 18-40 who provide leadership training through community service to its members. I was a member of The Jaycees from 1989-2002 and again from 2003- 2008. I served in many offices including Chapter President, District Director, Regional Director, State Vice President, State Chairman, and State Director of Training. One of the greatest tools that I acquired in The Jaycees was The Chairman’s Planning Guide, which helped to plan, implement, and evaluate the various projects that The Jaycees held. This tool taught me to plan the work and work the plan. It asked questions like the primary purpose of the project, the goals of the project, who was responsible for certain tasks associated with the project, what the budget for the project was, and the time-table for completion. This tool has been used by many to successfully launch   business.  As I reflected back on the days of my involvement with The Jaycees I realized that in all of our plans their was a marketing component. This made me ask the question to you do you have a marketing plan?  I then asked if not how are you reaching your potential clients/customers?

 This is a question all entrepreneurs and marketing professionals must answer. To evaluate this ask where am I marketing, how am I marketing, what returns am I receiving? Many times a business decides to do a print campaign and they try to put everything into their ad and thus it looks to busy and people pass over it. When placing an ad remember a catchy headline a great offer, your contact info. Ask yourself what pain does my product or service take away? Then develop a campaign around that which is consistent with your brand messaging.  In social media and TV and Radio many people try to over power the audience and oversell and thus do not get the anticipated results that they expected. To avoid this remember that facts tell stories sell and use these mediums to engage your audience by having a story that is relevant, entertaining, and resonating.  The most effective way to reach customers is to be where they are. For example if your target demographic is mothers of middle and high school aged students in Broward County you want to check out www.labonitakidz.com and consider being in their Fall Issue with a message as to who you are, what you do, and why people should use your products or services? Continue reading Advertisement Ideas:Plan Your Work And Work Your Plan!!!

Advertisement Ideas: Be A Champion Like The Miami Heat!!!!

Advertisement Ideas: Be A Champion Like The Miami Heat!!!

 

 What does it take to be a champion in advertising to be like The Miami Heat?  It takes hard work, dedication, knowledge, a commitment to excellence, a dedication to being of service and value, and the willingness to see advertising as an investment not an expense. The Heat’s General Manager, Pat Riley, put the components in place and assigned a coach to guide them to a championship. The plan they put in place came to fruition in the form of Back To Back Championships.  Much like the Heat it is important to put the correct team in place so you can be a champion in your business.

 Micky Arison of The Heat empowered his General Manager, Pat Riley, by given him a clear-cut plan and what his goals and objectives were for The Miami Heat. Like Micky Arison you as a business owner must empower your managers to make advertising decisions based on the directives that you give them.  If you do not have a team and are a sole proprietor then you will desire to create a plan to be a road map for your marketing. A strategic plan is a necessary component to insure for your success. Continue reading Advertisement Ideas: Be A Champion Like The Miami Heat!!!!