Tag: publicity

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

 I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community.  I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to  melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was  not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

 In the president of the festival  not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist.  This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to  help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

 In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver.   In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

 In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: How To Get It Up!!!!

 In business sometimes we need help to get it up. I hope this blog entry will be like Viagra and help you to stiffen your business and beat your competition by giving you solid advertising ideas. The key to getting it up with advertising is to have something that stimulates and excites the consumers. It begins with the right advertising choices. With the right choices used to create brand awareness coupled with a strong call to action you will get it up and see an increase in your revenue. In stimulating the consumers desire to buy your product and services you will begin to create a buzz and have people talking about your business. In giving great customer service you create customer loyalty and thus create ways to get it up in your advertising plans and thus have a strong return on your investment.  Every business person I have spoken with has the same concern how will people find me and do business with me? My answer is like with Viagra you will need to promote the benefits of your product and have great testimonials to use that explain how you enhance the customer experience. So think of ways you can get it up and give your business a dose of Viagra to increase your awareness and your revenue.

Just as The Time encourages people to Get It Up, it is important for you to find ways to get it up in your business. By coming up with creative and proactive ways to get it up you will find that your business recognitions and your sales increase. One way to get it up is to use Internet TV as a platform as there are many shows that are seeking to interview you. I host a show at www.wrpbitv.com. The Anything Bucket, which airs at 6:30 PM EST on Tuesday. I have had many guests come on and do the interview and purchase their clip as they saw that the one way to get it up in business was to promote across all social media platforms, on their website, and though promotional emails. As a result those who bought the clip and used it properly have seen an increase in their business. In knowing who your target audience is, using the proper platforms to reach the audience, showing leadership in your business, and having great manners you will begin to get it up in your business. Continue reading Advertisement Ideas: How To Get It Up!!!!!!

Advertisement Ideas: Spending Your Marketing Dollars Effectively!

 Spending Your Marketing Dollars Effectively!

 I am always amazed by the excuses I hear after Interview someone at WRPBiTV and the station offers then the opportunity to purchase their clip for $100. The advertisement ideas and marketing person in me thinks why not? I then think do they understand that having a clip with their contact information to use across social media such as Facebook and Twitter can generate more business? Do they understand that by having a clip  that they can have something in their arsenal to send out to those who have inquired about their business?  I have come to the conclusion that many people in business do not understand how to effectively use their marketing dollars and thus continue to struggle in business. This blog is intended to help you to make good business decisions that will help you to spend your marketing dollars effectively and to build your brand and increase your revenue.  Instead of making excuses why you can not do something find out how you can and look at the effectiveness of the program you are investing in. Continue reading Advertisement Ideas: Spending Your Marketing Dollars Effectively!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

2011-05-06_14-46-39_161[1]  In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective.  In 2010 I approached Skyline Chili Proprietors Tony and Jenny  about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool
JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool.  When I do an event I always seek businesses to support  the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In  March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

Uterine Fury Records - Happiness Is Positive Cash Flow As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow.  A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you.  It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me.  A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: What Is Your Advertising Strategy?

 

 This is always the first question I ask a client? You would be surprised how many people tell me I don’t have one or I don’t have a budget for advertising. I am always surprised by this because without advertising how are you going to grow your business. It all comes to the concept of investing in yourself and building your brand. I run across many small businesses as I host an Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM and I offer them a chance to be interviewed by me. I offer a free segment and a chance to purchase the clip so they can use it in their marketing and advertising programs. I am always amazed by those who do not invest in purchasing the clip. I ask them what type of advertising they are doing and they stumble to answer and then confess that they really don’t do any advertising.  I then explain to them how important it is to be out in front of your target audience daily and that you must have an effective strategy.

 I learned many advertising strategies when I was a member of The  Jaycees as we were constantly looking for new members, working to retain existing members, and garner support for our community projects. I was often mystified by how many people who did not know about the organization because we had welcome signs on the signs entering the community, had several articles in the community newspapers, and spoke at city council meetings. I stated on several occasions that if we are to attract new members and retain existing members we must have a solid advertising strategy so that when we walk into a business they will have heard of us. This is when I devised my three-foot rule, which I still use today. The 3 foot rule is where if someone is with in 3 feet of you, you engage them and gain their interest. I recently used this principle at a local Starbucks and the women I approached told me she was very impressed that I came over to exchange business cards.  Think about it if you carry your business cards wherever you go and begin to ask people about themselves and hand out your card the positive effect it could have on your business. It comes down to the fact that some will, some will not, so what, some waiting, next. Not everyone will want to listen to you but those that do can be converted into customers or advocates for you. Continue reading Advertisement Ideas: What Is Your Advertising Strategy?

Advertisement Ideas: How to Build Your Customer/Client Base!!!!!

Advertisement Ideas: How To Build Your Customer/Client Base!!!!

It doesn’t matter if you have a brick and mortar business, and internet based business, or  work from your home in each case there is a common thread needed to insure for your success. That common thread is customers/clients. When I worked for Forum Publishing Company as an Advertising Consultant I was always conscious of the # of clients I had because the more clients I had the more money I made based on the fact that the position was a commission only position. I always made every effort to have  a few smaller accounts, a few medium-sized accounts, and a few big accounts. I treated each account as an important part of my business. In selling of the advertising I became someone who would give my clients ideas because in many cases having someone like myself on the outside looking in can be a major asset as I am not so married to the business. Those that chose to listen and implement the ideas did well while those who were set in their ways seemed to struggle week in and week out. In the 2 1/2 years that I worked at Forum Publishing Group I learned a lot about the business people in my territory, which was Margate and Coconut Creek, Florida. In my initial consultation with a potential advertiser I would always ask how are you building your client/customer base? I usually knew where they were already advertising but I would ask anyway. One thing I learned was to never put down the other publications but to build up the reason they should be in my publications. In building a solid customer/client base you have to be aware of what the potential client wants.

 By finding out what your potential clients/customers want you will be able to effectively do a needs analysis and deliver what they are seeking.  I was in a recent meeting of commercial property owners and I asked them what is it they think is keeping their properties from being fully occupied. I heard answers like price, location, the economy, the banks, lack of interest. I asked when was the last time they did an interest intake evaluation? They all looked at me like I was speaking a foreign language. I explained that they all needed to ask their current tenants why they chose to rent or buy property from them, then asked what characteristics they look for when seeking office, warehouse, or retail space? I then used a case study from Jacky Smith’s Book Relevant Selling where she found out that it wasn’t price at all that led to the decision of where to lease or buy property but rather it was security as people wanted to feel they were safe when coming to the location. One landlord implemented a daily security concerns hotline where security issues were addressed as they came up.  As a result of meeting the desires of current and future tenants this developer now has 95% of all his properties full with a renewal rate of 89%. The lesson here is to find out what your target audience wants and then give it to them. Continue reading Advertisement Ideas: How to Build Your Customer/Client Base!!!!!