When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1. I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward
I have often stated it is not what you say but how you say it that matters. Imagine you are asked what you did at college and you answered I was a Game Room Attendant I gave out tokens and watched over the gameroom as opposed to I was an Arcade Associate I was responsible for overseeing the day to day operation of the aracade. Which one of these would impress someone more? How about the time I was asked what I did at The Nassau Colisieum and instead of stating I am a Beer Vendor I stated I am a Sales Associate who provides libations for patrons, again which one sounds better. This same thing goes when trying to get media attention the purpose is to make sure your message stands out and that people receiving your information will react in a positive way so that each time they receive something from you they look forward to opening it up.
The message can be how you are making a difference in people’s lives through spiritual teachings or maybe how you are paying it forward by share what you learned in your spiritual readings to enhance people’s personal and professional lives. I personally like to grab the media attentions with headlines and quotes such as Maya Angelou’s Quote people may not remember what you said or did but they will remember how you made them feel. I also use lines from The Jaycees Creed and give examples of what I am doing to serve as a living example of the philosophies and beliefs. I use quotes from The Secret so as to grab the readers attention.
Some books that I would recommend for you to use to help you come from a spiritual base and to use in your media relations are:
1: The Secret- Rhonda Byrne
2. Think and Grow Rich- napolean Hill
3. Take Your Time- Ekrath Asawaran
4. Your Erroneius Zones- Dr. Wayne Dyer
5: Shape Your World- Jean Adrienne
I’ll have more recommendations in my next post. A great search for Spiritual Entrpreneurs will also give you some great material to help with your media relations. One great way to catch the attention of the media is to have a theme in your release. The first release you introduce yourself and let them know why you are a great interview candidate. The next release tells of how you or your product is enhancing people’s lives. Then after that if you are hosting events you give them an angle as to why they should cover your event as opposed to another.
The Power of Your message will be the most important aspect of getting media coverage.