Tag: Public relations

Advertisement Ideas: Community Service As A Public Relations Tool

Advertisement Ideas: Community Service As A Public Relations Tool

          

 

As I watched The NFL games on Sunday October 7, 2o12 and promoted the idea of Points For The Cure, where you pledge 25 cents for every point your team scores and then you visit http://main.acsevents.org/goto/jdogglederman and make your donation, for example The Giants scored 41 points so you would go to the site and donate $10.25, I began to think how community service can be used as a Public Relations Tool. I started to think how beneficial the relationship The NFL has with The American Cancer Society is as they have partnered to promote mammograms through The Crucial Catch Program and how many fans attended a game knowing that a portion of the ticket was going to help their local American Cancer Society. I also began to think about the increased merchandise sales as fans would want the football or lapel pin or other items commemorating Breast Cancer Awareness Month. This becomes a great public relations tool as people have a good feeling about The NFL and are more apt to buy tickets and merchandise. You might be saying but I don’t have the budget of The NFL to do all this. Well you do not need a very large budget to us Community Service as a Public Relations Tool. Continue reading Advertisement Ideas: Community Service As A Public Relations Tool

Advertisement Ideas: You Have An Attitude Problem

Advertisement Ideas: You Have An Attitude Problem

 

    

Everyone is so quick to judge and say hey you have an attitude problem that they are missing out on opportunities to make a positive difference in their personal and professional life.  I was exploring the attitudes of those in business that I perceive to be successful and I have found that they are positive, non-judgmental, and are open to receive. I believe that many times an entrepreneur who blames the economy or other factors and doesn’t look for the opportunities as they are being presented and puts up excuses and blockages often finds themself in a heap of trouble.  I have seen many entrepreneurs in the last year struggle not for anything else but because of their attitude.One entrpreneur was complaining and bad mouthing his competition and I began to think if that is how he speaks about them how is he speaking about me, as a result I stopped doing business with that person and when I see that person it is a cordial hello and nothing else as his negativity is not something I choose to engage in. I have been told on several occasions by people you have an attitude problem and I say thank you for pointing that out. I have an attitude that in some case may rub someone the wrong way as I am extremely outgoing, I am overly confident, and I speak my mind for some they just don’t how to handle this for others appreciate it and applaud and celebrate it, which has led to my idea of Some Will, Some Won’t, Some Waiting, So What, Next.  I have learned that I will not resonate with everyone, however those that I do resonate with will want to do business with me. To those that choose not to for whatever reason I say their loss. Continue reading Advertisement Ideas: You Have An Attitude Problem

Advertisement Ideas: Show Me The Money!!!

Advertisement Ideas: Show Me The Money!!!!

 

We all remember the scene from Jerry McGuire when Cuba Gooding Jr’s character tells Jerry McGuire(Tom Cruise) Show Me The Money. Well in advertising and marketing this philosophy is the same. The key is for your campaigns to show you the money. The initial ad or marketing project may not reap money right away as it takes 6-8 touches of the consumer before they make the decision to purchase your product or service.

Your advertising and marketing should compliment each other and convey a strong message that creates a desire in the consumer to do business with you.  I have encountered many business people who will cut back on their marketing and advertising when it appears things are slow  and then wonder why they lose market share or go out of business.  The fact is that at some point during your business you will need to effectively advertise and market.

 In the past Starbucks marketing department said that they would not advertise as their audience was finding them simply by driving by and word of mouth, well that recently changed as they introduced Starbuck’s Refreshers and are now doing a major TV Campaign to promote that line. As a result they have seen a spike in their daily sales again showing them the money derived from advertising. Starbucks continues to have a strong brand due to their consistent in-house marketing and now their outside marketing and advertising campaigns.

When deciding on doing a promotion you should analyze the cost as you also measure the value. Remember that marketing and advertising is an investment.  There are questions to ask like how many people will the promotion reach, what demographic will it reach, how long will the promotion last and how will I benefit by being part of the promotion. Continue reading Advertisement Ideas: Show Me The Money!!!

Advertisement Ideas: What Do You Mean No?

               

Advertisement Ideas: What Do You Mean No?

I can not tell you how many times I have wanted to verbalize the sentiment of what do you mean no?  This generally is a feeling when O am representing what I believe to be a great opportunity for a business like an opportunity to be part of www.forestofangels.com and be part of an event that is changing lives by creating an event where the Westfield Broward Mall in Plantation, FL will host Forest of Angels an event where businesses pay $1250 to sponsor and decorate a Christmas Tree and then choose the charity to be associated with the tree. The patrons at the mall then choose the best decorated tree and that tree’s charity is given $10,000 to further its mission and the remaining money is split amongst the other charities.  The mall anticipates that 1.1 million people will visit the mall during the event.  I was told I don’t have a budget to do this by a very large assisted living facility. I felt like saying you charge $5000 a month for a person to live at your facility and you can not see your way clear to invest $1250 in the community, what do you mean no?  Then I realized this is why their occupation is down and their revenue is down and why they are on a downward spiral.It is not that the economy is down it is that they keep saying no to opportunities that are presented. If a new client represents $60,000 a year and you don’t spend at least $6,000 a year to attract that ne client you may remain stagnant because you said no.

         

I used to hear no a lot about advertising and marketing when I would sell print advertising as many business owners simply did not understand that advertising is an important aspect of their business. They would make all types of excuses and in many cases I would go back to visit only to find their business closed and boarded up with no forwarding information. I would thing again to my original question what do you mean no?  I am not saying to say yes to everything but to look at things that make sense like www.forestofangels.com. www.feelthehugs.com, www.relayforlife.org, and other opportunities that may be synergistic to your business. It is when you are open to receive that great things begin to happen.

              

You can choose where to shop and where to spend your advertising dollars and many times you may say no only to realize that you should have said yes. Imagine your name on the speaker next to the choir, or your name on the table, or a poster above toys for tots or your name on the shopping cart. These are a few out of the box methods that work as everyone stopping by Macy’s or the food area, or dropping off a toy, or shopping would see you. Now take it a step further when people walk through Forest of Angels at The Broward Mall and see your competitor and shop your competitor because you turned down a great opportunity. So think about it and ask yourself  what do I mean no?

 

 It is proven when you give you get. People love to do business with those they perceive to be giving back to the community so supporting Forest of Angels makes sense. Visit www.forestofangels.com

 

 

 

Advertisement Ideas: Olympics, Jesus, Penn State, and More Lead to Creative Marketing

Advertisement Ideas: Olympics, Jesus, Penn State and More Lead To Creative Marketing

 The Spice Girls Reunited for The Closing Ceremony of The 2012 Olympics held in London. As I watched I began to think how can a business truly capitalize on the closing ceremonies and then it hit me, have a contest where you would give away Olympic related items. You could secure items relating to The 2012 Summer Olympics and also secure items relating to The  2014 Winter Games to be held in Soji, Russia. You would collect name, address, phone number, and email from the entrants and every month send out information about your business with a special Olympic Related Theme. This could be the way to spice up your sales.

 Imagine being able to create a spectacle that would draw the attention of millions like The Olympics did? Well you can with a bit of creativity and the right promotion. I remember an event That The Pompano Beach Jaycess hosted many years ago called The Zanny Olympics and it was covered be local radio, TV, and newspaper outlets because of the many double entendre names events and the fact that it was also for charity. The businesses that participated all benefitted greatly by gaining brand recognition which also translated into more sales. The bottom line is getting to be known in the community and to build the reputation so people want to do business with you. Continue reading Advertisement Ideas: Olympics, Jesus, Penn State, and More Lead to Creative Marketing

Advertisement Ideas: How Creative and Proactive Are You?

Advertisement Ideas: How Creative and Proactive Are You?

I always ask the question to my clients, How Creative and Proactive Are You?  I ask this question as these two elements are very important to growing a business be a brick and mortar business or a home based business. Many time I find that the reason a business is slow is that the owner may lack the creativity needed to gain recognition and to build their brand. I also find that many business owners wait to react instead of planning and implementing programs that are proactive and thus keep them ahead of the competition.

 A great example of being creative and proactive would be to capitalize on the latest Ralph Lauren Controversy of their outsourcing the manufacturing of  the USA Team Uniforms to China and to promote that your products in your brick and mortar business are made in America. Many years ago there was a campaign Look For The Union Label that  increased revenues and brand recognition for those that participated.

 

By looking for current issues and capitalizing on them you can increase your brand awareness and continue drive business. Another Example of creativity and proactivity is to capitalize on the upcoming election. Imagine running a campaign that gives a special rate on your products and services if someone presents their voter registration card to you. You could promote this in all of your ads, on your social media, and in your communications. Continue reading Advertisement Ideas: How Creative and Proactive Are You?

Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: Navigating The Public Relations Maze

 Jonathan JDOGG Lederman accepts a Certificate of Appreciation from Paul Spence, President of The Lauderhill Broncos, in recognition of his announcing services that he donated during the season.

This is an example  of a great Public Relations Opportunity if you know how to navigate the maze and reach the right people. In many occassion people doing public relations for their business or non profit organization find themselves in a world that is confusing and hard to understand that they haven’t been exposed to in the past. The world of public relations can be comlicated at times, howver with this blog entry I hope to simplify it so that you can maximize your message.

Advertisement Ideas:  The Steps to Effectively Navigate The Public Relations Maze

One key element to remember when doing public relations is that it is not a sometime thing it is an everytime thing. This means that everything you do in your business or with your non-profit should encompass some public relations aspect. There are many steps to navigate the public  relations maze:

1: Know the message you want to deliver- What is your objective in promoting and giving information?

For example if your purpose of your message is to drive more people to your web site you want to give people a reason to go to your website. For example you are giving away a free study about something in your industry that will help your current clients and potential clients thus announcing the give away in an enticing way and then capturing their email address you can build a list to send more valuable offers. You can also then send out media releases to your media list announcing how you are being of service and value to those you serve. Continue reading Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: How Deep Is Your Network

Advertisement Ideas: How Deep Is Your Network

When I think of the word network the movie scene where the radio host urges people to go their windows and yell out I am mad as hell and I am not going to take it anymore.

 Is this how you feel when you attend networking events only to be bombarded by those looking to sell you something or enroll you in their program when the proper aspect of networking would be to share and lern about the other person. I did this today at The Cuccess Mix and Mingle. The word is spelled incorrectly on purpose as there are 3 cs needed to become a successful business person commitment, communication, and collaboration. As you build your network you will begin to see that being of service and value is a key component. Think about what can you do to enhance the lives of those you come in contact with at a networking function. Sometimes it may not be an official networking activity, however you will find yourself meeting people that you can be of assistance so always carry you contact info with you. If your calling card is the book you wrote carry it with you and give it out, if it is a  cd you made hand that out, if it is business card hand that out.  Remember when you are networking you want to be remembered so make sure you have something that makes you stand out. At many networking events I am asked to make announcements because of my great announcer voice, many times I will meet the organizer at the event and offer my services and many times the organizer didn’t even think about the importance of having a professional voice. This is one way I stand out. The key to creating a deep network is to stand out so people will know about you and feel as they know you, like you, and trust you.

 As you network keep in  mind that it is like teaching the world to sing as the more people you share with and find commonality the bigger your network will become and  the more potential clients you will have. I often stress using a 3 foot rule, where if someone is within 3 feet of you, you talk to them as you never know how you can be of service and value to each other. Continue reading Advertisement Ideas: How Deep Is Your Network

Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: How To Be A Lifter and Lift Your Revenue

As I sat in The Catalyst Sermon tonight at  listening to Pastor Mike’s Wife, Eberly, speak about Fear and keeping the faith to be a lifter I began to think as business people what are we doing to be a lifter and what measures are we taking to lift our revenue. I then found the first way to be a lifter and lift your revenue. It is to overcome your fear. To do this ask yourself what am I fearful of and how will my faith conquer this false evidence appearing real.

 In The Movie Coach Carter the message of overcoming fear is evident and the character is quoting from Marrianne Williamson’s Poem about Fear.

Overcoming Business Fears

The biggest fear I hear from entrepreneurs and the non-profit organizations that I work with is  the fear of not having enough money to build on their mission. To over come this fear one must understand that it is when you give and are of service and value that you get and the supply becomes greater. In your advertising make it a point to show how you are a giver to the community. Many people are caught up in the what ifs and never get beyond the limits where those who go for it and put themselves out there find they lift people up and as a result their revenue is lifted. A great example of this is Janine Hinds who steeped beyond her fear to share and sell her concept of  Focus on Community and Ladders to leaders and today is following her passion and meeting with success. To see more about Janine Hinds visit www.teenfocused.com.

Another fear I hear is not getting clients and thus not having steady cash flow. Many times it is not ours to question where the money will come from but to implement the ideas that Passion + Action + Success and watch clients become attracted to us and help us to grow.  A great example of this is Pastor Mike who overcame his Fears of failure and began Rocketown in Pompano Beach and now serves a population of teenager with a positive message and as a result is succeeding and garnering community support. You can learn more about Pastor Mike and his mission at www.rockettownfl.org. Continue reading Advertisement Ideas: How To Be a Lifter and Lift Your Revenue