Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas:Put Yourself Out There!!!

I sat at Starbucks today and my phone rang as I went to take the call I noticed a man with Possibility Thinker on his laptop. I went over and introduced myself and we began to talk he told me he was the National Sales Director for SiriusXM Radio and he asked me for my card. I went to my car retrieved my card and a copy of my demo cd. He took them and then gave me a VIP card for free use for the year. I have always been a believer in putting yourself out there because you never know who you might meet and who may be of value and service to you or how you might be of service and value to them. Many times people don’t interact and they lose out on major opportunities. I have learned you are not going to resonate with everyone and there are going to be those who are just not ready. This has led me toa philosophy of Some Will, Some Won’t, Some Waiting, So What, Next. I continue to put myself out there because you never know where what you are doing will led or who you may come in contact with. By interacting with others you may lift them up and they may lift you up and as a result everyone wins.

One way to win and to put yourself out there is through effective advertising. Using a 3 foot rule, where you talk to all those who come in contact with you within 3 feet can be an effective way of advertising as you may resonate with those you approach. having a plan to put you out there is very important as people will see who you are, learn what you do, and perhaps do business with you or recommend people to work with you. Another great way to put yourself out there is to find publications that reach your target audience and purchase advertising and use the advertising space to tell your story because facts tell while stories sell. Putting ads on the internet, on radio, and TV are effective as long as you are reaching your target audience. Continue reading Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!

Those of you who read this blog know my affinity for Pizza and you also know my passion about promoting Pizza Restaurants that treat me right when I am asking for help with Relay For Life. Well this is an example of what not to do as illustrated by my recent trip to Dominick’s Pizza. It was about 1:15 PM in the afternoon on a Friday I was out collecting for The American Cancer Society Relay For Life of West Boca Raton and walked into Dominick’s Pizza and was promptly told “We are not interested,” to which I replied I guess you’re not interested in selling me 2 slices of pizza a garden salad and a unsweetened iced tea. I was told no and to leave the restaurant. I guess my purchase and the good will I would have brought to them wasn’t important. Each person I shared this with said the same thing oh Dominick’s their tough. So The lesson here is to realize everyone who walks through your doors is important and has the potential to be a customer and create new customers. Dominick’s gets a fail in this department and will not be receiving any of my business. Continue reading Advertisement Ideas: Dominick’s Pizza: What Not To Do!!!

Advertisement Ideas: KISS Delivers Important Message About Building Your Brand!!!

Advertisement Ideas: KISS Delivers Important Message About Building Your Brand!!!!

I remember when I was younger and my younger brother Joshua was a big KISS fan and we would listen to this song. Today as I listened to the lyrics I thought the message is to SHOUT OUT About who you are, what you do, and give people a reason to use your product or services. I started to think why do people buy NIKE Products when there are other brands that are just as good? The answer is because NIKE Shouts the loudest and is constantly on the top of the mind of the consumer. Every where you look during a sporting event NIKE Has some type of presence. NIKE has also aligned itself with very well-known celebrities and athletes to build credibility.

You may be thinking but I don’t have a NIKE type budget. I am here to tell you yes it would be nice to have a NIKE type budget, however you can shout it out loud with your budget. I visit with many smaller businesses on a regular basis and the biggest excuse I hear when it comes to advertising is I don’t have a budget for that. I then ask do you have a marketing and advertising budget and yes there is a difference marketing is about building a brand so that when someone is ready to purchase your product or service they will choose you first. Advertising is promoting offers to drive traffic so you see a return on your investment. Many times I am told no. This is one of my pet peeves as I ask in mind how do you open a business and stay in business without setting aside some money to reach your desired target audience? I have encountered many people who don’t know who their target audience and I then ask them to give me a profile of who their customer is and they say everyone to which I reply your target audience can not be everyone for this is to broad of a spectrum to tackle. One must have a budget and know who their target audience is of they are to be successful. I ask businesses all the time how are you marketing and advertising and they tell me word of mouth. Word of mouth is okay however it must be augmented with other strategies because not everyone who needs your product or service is going to know your current customers. In order to shout it out loud you must have a strategic plan and you must find what your potential clients/customers are reading, watching, listening to, visiting on-line, and what they desire. A great way to shout it out loud is to answer the question of what problem do I solve in my clients/customers lives? Continue reading Advertisement Ideas: KISS Delivers Important Message About Building Your Brand!!!

Advertisement Ideas: WWE Delivers Message Of Branding

Advertising Ideas: WWE Delivers Message Of Branding

Show these images to most Americans and they will immediately tell you that is Dwayne “THE ROCK” Johnson and the World Wrestling Entertainment Logo. It wasn’t always like this as wrestling for years was looked down upon and the crowds they attracted were looked at as being less than desirable. Then it happened Vincent Kennedy McMahon started to formulate ways to take the genre to another level and made his brand appealing to the mainstream. The WWE has capitalized on the popularity of their characters and the appeal of their events to record record earnings and record TV Ratings. Some would say that The WWE is a publicity machine. This publicity machine did not grow to the mamouth proportion it is today simply by putting up a ring and announcing that there will be matches locally, no their leadership sat down and put together a business plan that was very extensive outlining everything that they wanted to accomplish. Today The WWE is a publicly traded company whose stock as of today was trading at $8.55 a share you have $855 you can have 100 shares. It is estimated that it will trade at $10.50 a share by the end of the year.

The WWE has become a champion in the sports entertainment industry by branding itself and aggressively marketing itself. Despite filing for restructuring under the chapter 11 bankruptcy laws The WWE continues to have a following and continues to grow. With It biggest event Wrestlemania, now in its 29th year, The WWE continues to build a fan base and gain revenue as they capitalize on knowing what their fans want. Recently their TV Show Monday Night Raw went from 2 hours to 3 hours and has beaten The NBA and NCAA in the ratings proving that if you appeal to the general public and you market yourself you will be successful. Continue reading Advertisement Ideas: WWE Delivers Message Of Branding

Advertisement Ideas: Leveraging The Super Bowl

This Sunday, February 3, 2013 millions of people will be gathering for Super Bowl Parties across the country. Have you created a way that you can leverage The Super Bowl to drive business to you this week? Have you planned a strategy to capitalize on people’s love for The Super Bowl? Every type of business be it life coaching, personal training, a restaurant, a dry cleaner, a doctors office, etc. can benefit from doing some type of promotion revolving around The Super Bowl and thus creating more brand recognition and more revenue. Think about it you are a life coach and seeking more clients, how about an ad campaign that revolves around the theme Score A Touchdown In Your Life With Life Coach _______. Begin a program by 2/3/13 and recieve $50 off of your program. You are a personal trainer you could do a campaign with the theme Hoist Your Own Lombardi Trophy when you enroll for a fitness and wellness program with________________. You have a restaurant and you can run a campaign Score An Extra Point With Our Desserts, receive one FREE Dessert with purchase of an entree. You are a dry cleaner your campiagn can be Look Like An MVP with __________________. You are a doctor’s office you can do a campaign Let Us Be The QB For Your Health. As you can see if you come up with a creative theme and then put advertising out there you will leverage The Super Bowl.

As a business you can leverage The Super Bowl by participating in POINTS FOR THE CURE!!!! The way it works is you have your clients/customers/patrons choose either The Ravens or The 49 ERS and they agree to donate $.25 (25 cents) per point that the team scores and then after the game they visit http://main.acsevents.org/goto/jdogglederman and make their donation mentioning your business in the comment area. You as a business then do a media release about how you and your clients/customers/patrons participated in POINTS FOR THE CURE and raised money for The American Cancer Society. You then do a thank you ad as part of your print campaign and thank everyone for supporting POINTS FOR THE CURE and helping to raise money for The American Cancer Society. When you leverage an event like The Super Bowl you can strengthen your brand and increase revenue. Continue reading Advertisement Ideas: Leveraging The Super Bowl

Advertisement Ideas: Advertising Expense or Investment?

Advertisement Ideas: Adevertising Expense or Investment?

Investment Expense

In all my 20 + years of advertising sales and design and developing advertisement ideas I have always pondered the question of is advertising an expense or an invetment? In many cases it depends what side of the table you are on, are you the one selling the ad or the one buyimg the ad? It all so depends on your mindset about about business. In many cases when businesses are slow they cut the marketing and advertising budget looking at it as an expense when that is the time to increase the budget and strengthen your brand and look at advertising and marketing as an investment because you can measure the results. If you run an ad with a specific tracakable number you can see haw many calls it generated, if you create a unique link to get to your website from the ad you can track visitors and the actions they took. The key is to look at all the advertising choices and determine if I invest in this type of marketing will it increase my brand awareness, will it create a buzz, will it drive business. Continue reading Advertisement Ideas: Advertising Expense or Investment?

Advertisement Ideas: Dominate Your Industry Like ESPN, & CNN!!!!

Advertisement Ideas: Dominate Your Industry Like ESPN & CNN!!!!

When most consumers were asked to name their top sources for sports or news ESPN and CNN ranked in the top spots respectively. ESPN has built a brand that is synonymous with sports and has expanded through the development of niche markets with networks like ESPNU that focuses on college sports, and shows like Around The Horn, Pardon The Interruption, and Sports Center to dominate the marketplace and be the leader in their industry. CNN has become the #1 news source for people as they continue to meet the demands of their viewers. This led me to the question of How Can You Dominate Your Industry like ESPN and CNN? Continue reading Advertisement Ideas: Dominate Your Industry Like ESPN, & CNN!!!!

Advertisement Ideas: How To Make Strategic Partnerships Work!!!

Advertisement Ideas: How To Make Strategic Partnerships Work!!!!

I first learned the value of Strategic Partnerships back in 1989 as I was assisting with The Coral Springs Jaycees Spreading The Joy Program, which provided needy families with A Thanksgiving Food Basket and then took the children from those families on A Holiday Shopping Spree. The chapter didn’t have much money in the treasury at the time to fund the project. As a new member I spoke up and said “Have you ever done Strategic Partnerships,” they asked what they were and I explained that is when you ask those you do business with to support your charitable efforts. The answer was no and I said let’s start. They said you can try. I said okay and in 2 weeks I had formed 10 partnerships and secured over $3000.00 in in-kind and cash donations. I then took it to another level when I leveraged our relationship with the local KMART when I asked the manager about collecting in front of the store. The manager said yes and we collected for 21 days and collected another $5,000 in donations. That year we took 64 children on a holiday shopping spree. Those that supported our efforts saw The Jaycees return the favor as we supported the businesses that helped us. KMART saw the value of The Strategic Partnership and The Jaycees kept working with KMART until the store in Coral Springs closed. The question that I am asked often is JDOGG how do I make Strategic Partnership Work? Continue reading Advertisement Ideas: How To Make Strategic Partnerships Work!!!

Advertisement Ideas: Advertise or Die!!!

Advertisement Ideas: Advertise or Die???

I walked by a few businesses that I had once approached about advertising when I worked at Forum Publishing and then when back to them when I left Forum to see if they were doing any advertising.These businesses were so busy finding reasons not to advertise that they are now boarded up. Why is it when sales are down the first thing that a business wants to cut is advertising? If people do not know who you are and you are not promoting your business you will eventually go out of business. In today’s market place a business has many chances to advertise and those that choose not to advertise choose to die a slow death. I have seen this cycle happen many times in the last 2 years. I approached a local yogurt shop about advertising and marketing their business and was told I don’t have a budget. Hello the first thing to think about after opening a store is to think how am I going to get the people to come to me and spend money and then come back to me. This yogurt store ran an ad for 1 week in a local community paper expecting an influx in business well guess what a one time ad is not going to work you need frequency and consistency. The key is to have people see you and get to know your brand. Advertising needs to be proactive and not reactive. Think of what is coming up and how you can capitalize on upcoming events. You Know from The Day After Thanksgiving until December 23 that the consumer will be geared toward buying and that is a great time to run an ad wishing everyone a Happy Hanukkah, A Merry Christmas, and a Happy New Year with some other incentives to shop. Continue reading Advertisement Ideas: Advertise or Die!!!

Advertisement Ideas: How To Make Effective Marketing Choices!!!!

When you begin the marketing process you first understand the complexity of it and a great way to get a grip and make effective marketing choices is to us the 7 P’s Marketing Mix Below. When you know each phase and you truly analyze the plan you can then implement the plan and evaluate and adjust accordingly.

Many times I hear JDOGG I need to get my name out there and drive business what do you suggest: Continue reading Advertisement Ideas: How To Make Effective Marketing Choices!!!!