Advertising Ideas: Finding Your Why?

 

As I sat at lunch today (4/5/13) at The Progressive Black Men National Conference along with Clifford Townsend, a Mindset Coach and Speaker I had the pleasure of hearing a presentation by one of the alumni members about finding your why? As I listened to him speak about brotherhood and finding your why I thought what if a business could convey their why in advertising?

You can visit www.pbm1989.org to find out more information about Progressive Black Men and the work they are doing. You can even consider sponsoring them and having an opportunity to share your why. The key is to define your why.

 In finding your why ask yourself why am I in this business? Ask why I opened my doors this morning? Ask why you are promoting what you are promoting.  I have always stated that facts tell and stories sell. By having a why story you will resonate with people who can relate to you and thus want to do business with you.  I am often asked JDOGG why do you do what you do? My answer is because I have a desire to help other people excel and I have learned if you help enough people get what they want you will get what you want.  I also answer because I know that marketing works for people do business with those they know like and trust. By sharing your why with others they begin to know you, like you, and trust you.  Continue reading Advertisement Ideas: Finding Your Why!!!