Advertisement Ideas: Be Consistent!!!

It is said that how you do anything is how you do everything. I find this to be true especially when it comes to marketing and media relations. In December I attended a Relay For Life Leadership Summit and I soaked up a lot of information and then I implemented 2 ideas that are leading to the success of The American Cancer Society Relay For Life of West Boca Raton. The ideas were to do a Mission Monday Video and a Fundraising Friday Video each week and post them across Social Media. In using the videos I have been able to be consistent and plant the seed for people to look for the videos on Monday and Friday, In being consistent with the videos and using hashtags like #relay2015 and tagging different groups and pages I have been able to reach a larger audience and garner support for the effort to help those touched by cancer. As of 1 PM today The American Cancer Society Relay For Life of West Boca Raton has raised $16,913 with 45 teams and 215 participants. In posting comments updating the fundraising efforts I have been able to be on the top of the mind of the participants and they have been able to spread the message about what they are doing to help those touched by cancer. In having a consistent plan I have been able to garner results which have enabled me to engage people and let them know about other things that I do.

In advertising, marketing, and media relations the keys to success are frequency and consistency. In all that you do when you make an advertising choice you want to be consistent as a one time advertisement anywhere may not garner the results you want as it normally takes 8 touches to get someone to take action. This is why you see so many Facebook posts from me encouraging people to donate to The American Cancer Society Relay For Life of West Boca Raton.I generally post http://main.acsevents.org/goto/jdogg2 with a reason for someone to give.I also go out into the community on a consistent basis with a plan to secure donations and as a result I have personally raised $2526.90 so far. By being consistent and including the fundraising site on my business card and also wearing Relay For Life Gear out in public I have been able to share Relay with others and open the door to further conversation about what else I do. Continue reading

Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

I recently attended an Introduction To Gratitude Training done by Jo Engelesson who is an author and speaker who is a leader in the personal development and spiritual development industry. Her website www.tofa.us allows visitor to purchase tokens of appreciation that they can register and then pass on to those who have positively impacted their day. Jo told her story about how assuming the attitude of gratitude changed her business. I visited the site and bought 5 of the coins and have handed out 4 of them so far. Each time I have given out a token I have seen a great shift in my attitude and as a result have had a successful day. As I gave out one of the tokens of appreciation I began to think how can business owners and marketing directors and those involved in charitable work use the concept of gratitude as a marketing strategy. The answer was simple incorporate gratitude as part of the strategic marketing plan by rewarding existing customers and donors and also when procuring new customers and donors.

One of the greatest thing you can do in business or in your personal life is to express gratitude. People like to feel appreciated. In today’s world where people text, facebook, and email receiving a hand written thank you note goes a long way in making a person remember you. Sometimes the more creative you are with the thank you the better. I remember working for The NY Liberties of Major League Volleyball and asking potential sponsor’s secretaries what their favorite pizza was and then going to the owner of the team, Jerry Saperstein, and asking for a budget to send them pizza with thank you note. He said yes and I sent the pizzas and had the pizza place write a note thank you for speaking with me about The NY Liberty, Jonathan Lederman. This tactic worked and we secured a few sponsors as a result. I then began to use this tactic with reporters. If a reporter did a story about the team I sent a hand written thank you note. The idea is that using gratitude as a marketing strategy works. I would secure people’s addresses who attended games and send them a thank you note and something with The NY Liberties logo on it and tickets. This helped to take the attendance from 300 fans a game to over 1000 fans a game. Continue reading Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!