Advertisement Ideas: Olympics, Jesus, Penn State and More Lead To Creative Marketing

The Spice Girls Reunited for The Closing Ceremony of The 2012 Olympics held in London. As I watched I began to think how can a business truly capitalize on the closing ceremonies and then it hit me, have a contest where you would give away Olympic related items. You could secure items relating to The 2012 Summer Olympics and also secure items relating to The 2014 Winter Games to be held in Soji, Russia. You would collect name, address, phone number, and email from the entrants and every month send out information about your business with a special Olympic Related Theme. This could be the way to spice up your sales.

Imagine being able to create a spectacle that would draw the attention of millions like The Olympics did? Well you can with a bit of creativity and the right promotion. I remember an event That The Pompano Beach Jaycess hosted many years ago called The Zanny Olympics and it was covered be local radio, TV, and newspaper outlets because of the many double entendre names events and the fact that it was also for charity. The businesses that participated all benefitted greatly by gaining brand recognition which also translated into more sales. The bottom line is getting to be known in the community and to build the reputation so people want to do business with you. Continue reading Advertisement Ideas: Olympics, Jesus, Penn State, and More Lead to Creative Marketing

Advertisement Ideas: Capitalizing on Current Events

By now everyone knows of the scandal that rocked The Penn State Football Program. This morning the news conference announcing the sanctions was held and it created a buzz around the nation. The NCAA slammed Penn Statefor the Jerry Sandusky sex abuse scandal Monday with an unprecedented series of penalties, including a $60 million fine and the loss of all the school’s victories from 1998-2011, knocking Joe Paterno from his spot as major college football’s winningest coach.Other sanctions include a four-year ban on postseason games that will prevent Penn State from playing for the Big Ten title, the loss of 20 scholarships per year over four years and five years’ probation. The NCAA also said that any current or incoming football players are free to immediately transfer and compete at another school.

You may be asking yourself what does this have to do with me as a business owner? The answer probably not that much unless you have ties to Penn State or sell Penn State Merchandise, however it has a lot to do with you as it gives you chance to take a stand and increase your presence in your community by doing something that promotes helping children’s charities. Imagine if you placed a note in your advertising that stated in the wake of The Penn State Sex Scandal like many business people I have been alerted to the growing problem of child abuse in our country and will be donating 10% of all my sales or bookings to The Missing and Exploited Children’s Fund. Their website is www.missingkids.com.

Continue reading Advertisement Ideas: Capitalizing on Current Events. I.E.Penn State