Networking – Advertisement Ideas

Advertisement Ideas: Leveraging Relationships!!!

It was a few Tuesday’s ago when I was at Tijuana Flats and I met a group of business men from the Oakley Vault and they made me an offer to come to one of their stores and pick out a pair of sunglasses for consideration of promotion by me. Today (7/3/2015) I went to the store and picked out the glasses seen in this video. This had me thinking about how important it is to leverage relationships. I have learned in all my years in marketing, advertising, public relations, and media relations that the key is to make it a win-win situation. In this case The Oakley Vault had a product I could use and I had a platform that they could use. The key is to see how you can be of value and service and how the person you are dealing with can be of service and value to you. I began leveraging relationships at a very young age as I hosted my very first special event, A Backyard Carnival to benefit The Muscular Dystrophy Association, at age 11. I went to all the places where I spent money and asked for their support. It was at that time that I learned if you return the favor and give something of value you will obtain either monetary or in kind donations. The key is to make the introduction and then find ways that everyone can benefit. I have used the idea of leveraging relationships for many years and the examples I can give are numerous just like the one in the video.

You may be wondering what oracle cards have to do with leveraging your relationships. Well there is a story behind these cards that illustrate a great point of leveraging your relationships and having a purpose in mind. I am very involved with The American Cancer Society Relay For Life of West Boca Raton,FL and I have been the leading fundraiser for this relay for several years. In 2015 I raised $2726.90, the webpage http://main.acsevents.org/goto/jdogg2 will be up until 8/31/2015. One way I was able to do this is by leveraging relationships. I was on Facebook one day and I wrote to both Doreen Virtue and Sonia Choquette who I had been interacting with on Facebook for a while and I asked them for items to use in chance drawings and they sent me oracle cards and other items and in return I am promoting them to my followers. When you have something that can benefit the person you are asking for support be it in business or in your charitable endeavors you can better leverage your relationship. I have always believed that the worst someone who you have built a relationship with will say is no and no today does not mean no forever. Think of what you have to offer that will help you to leverage a relationship so as to strengthen your brand and increase your revenue. Continue reading Advertisement Ideas: Leveraging Relationships!!!

Advertisement Ideas: Stop Being Foolish!!!

When was the last time you turned down an opportunity and instructed your customer service person or secretary to use the programmed response of we are not interested? How many opportunities have you let slip away because of a foolish mindset and a preconceived notion of that won’t work for me? How many times have you said I am not interested and then realized maybe I should have listened to the options or at least gotten to know who I was dealing with? How many times have you been presented an advertising idea only to make excuses and not strengthen your brand or increase your revenue? How many times have you decided to pass up advertising opportunities? How many times have you chosen to advertise only to realize that your choice was not the most effective choice? Sometimes it simply comes down to making a decision to stop being foolish.

Sometimes in business we play the part of a fool because we turn down opportunities that could help us to build a stronger brand or that could actually increase our revenue because we do not see the value of what someone is offering. How many times have you let someone leave your business that could of been of service and value to you? How many times have you stayed in your office or in you brick and mortar building wondering why your business is slow? Instead of being foolish and wondering why things are slow it is time to be proactive and speed things up. I like using the example of the pizza place that I spoke with about going out and getting to know his neighbors who said oh I don’t have time for that. This pizza place was in a very heavily trafficked plaza with many store that had many employees so I asked have you gone to the bigger stores and offered them a lunch or dinner special. The answer was no. I suggested he do this and he got very upset and said now you are telling me how to run my business I said no I am suggesting a way for you to increase traffic and build revenue. He wasn’t to receptive so I left. Six months later his pizza place was closed. I thought what would have happened if he stopped being foolish? My advice to all business owners, marketing executives, and non-profit leaders is to get out there and start meeting people and stop being foolish with your decisions. Continue reading Advertisement Ideas: Stop Being Foolish!!!

Advertisement Ideas: The Power Of Networking!!!

I have always taught my clients that it is important to get out in the community and network. I stress to them that they must find the networking groups that are most effective and that are creating revenue for their business. I also stress that it is not about selling it is about relationship building because people do business with people they know, like, and trust. I often recommend that my clients seek speaking opportunities at these networking events and a table to promote their business so as to engage the attendees. On June 8, 2015 I had the opportunity to attend and present at The Florida Women’s Business Center Small Business Conference about the importance of leaving a digital footprint. It was great event and during my presentation I was able to have the audience make a video of me as I was showing them how easy it is to make a digital footprint.I also made it a point to mention www.flwbc.com in the video so as to give them something viable to use across their social media and marketing platforms. I was able to engage the audience and as a result I set up 4 appointments for interviews that will be taped and then aired as part of my TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 6:30 PM EDT on Tuesday. When I arrived at The WRPBiTV Studios on June 9, 2015 I had a plan to follow-up with those that I met at The FLWBC Networking Event and I sent out an email. As a result I booked 2 more appointments for interviews.

The key to making your networking activities is to have a plan and to follow your plan. It is also important to pick a lane and decide what you are their to promote as you may have many services that you offer but trying to speak about each one is difficult so choose what you want to accomplish and plan accordingly. On Monday June 8, 2015 my objective was to get people to know about WRPBiTV and how I create a digital footprint for them helping them to maximize their message. When you are focused on one aspect of what you do it leads to stronger brand awareness and creates a buzz for potential clients to ask more questions. As I booked the appointments I began to ask about the people’s business so that I could formulate an effective interview that would be beneficial to them in their quest to share their business and increase their awareness while generating more income. In networking properly you will find yourself making solid connections and building relationships that will enhance your business. Remember it is not about knowing just the person you meet it is about knowing who the person you are meeting knows. In many cases the best thing you can do to use the power of networking is to have a 30 second intro that explains how you are of value and service to others. For example I am Jonathan JDOGG Lederman, The Positive Broadcaster. I help businesses to maximize their message through a TV Program and other platforms. In keeping things short and to the point you will find yourself cultivating more business and closing more deals.

Many times you do not need a formal setting to network many times simply by having your business cards, a copy of your book, your mix tape, or a brochure with you when you are out and about you can be prepared to network. I have often sat at my local Starbucks and simply listened to those around me and when I heard something that related to what I do I would go over and introduce myself, now I have an advantage because I host a TV Show and most business people want to be on TV, so my intro peaks their interest. I also am not afraid to speak to the people in line with me at the bank, the grocery store, or anywhere else. The key is to make it a point to get out in the community and meet people and as a result you cultivate business. It also helps that I am a wealth of knowledge when it comes to business and can come up with ideas that many have not thought of yet. The idea is to simply share as you never know who might become your client or recommend someone for you. I recommend that you do your best to meet 3 -5 new people daily and then find a way to be of service and value. After you meet the people make it a point to follow-up. Namaste!!!

Advertisement Ideas: How To Choose The Proper Platform?

As a marketing consultant with many years of media relations and public relations experience I am asked by clients on many occasions JDOGG what platform is right for me to use to maximize my message? In today’s advertising landscape there are many choices to make and it can be quite overwhelming to business people when seeking ways to maximize their message. Navigating this landscape can be difficult especially if you do not have a marketing, media relations, or public relations strategy. As the host of The TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I have interviewed many business people and have found that many of them need assistance in utilizing proper platforms to maximize their message so as to create brand awareness and cultivate new clients/customers while also retaining existing clients/customers. I give all of my guests an opportunity to purchase the clip of their appearance on my show to use as a marketing tool to build credibility and edification in the market place and many turn this opportunity down. I often ask them what platforms they are using to promote their business. I get the reply I use social media. I ask them what other platforms and they look at me with a blank stare and then say I only use social media. Social Media like Twitter, Facebook, LinkedIn, and Instagram are good however including other platforms like YouTube, networking events, print media, special events, and electronic media will aid in your quest to maximize your message.

I had an opportunity to interview Jaynie Smith about success in business and she purchased her clip and she put it on YouTube and it has 87 views this is in addition to the initial 50,000 viewers who saw her interview on www.wrpbitv.com. She has also used this on her website. The key is to find platforms that work for you and to ask questions as to where your clients and potential clients are and what they are seeking.

Advertisement Ideas: The Steps To make The Proper Platform Choice!!!

Just because one platform that you learned about at a seminar worked for the presenter doesn’t mean it will work for you so do your research. Ask questions as to who the platform reaches then see if they are in your target audience, how many times your company will be seen, how large the reach is, how frequent does your message appear. The key is to peel back the onion and see what platform works for you. Continue reading Advertisement Ideas: How To Choose The Proper Platform?