Advertisement Ideas: What You Can Learn From March Madness!!!

Each year I look forward to March as The NCAA Basketball Tournament begins. I wit for selection Sunday and then I begin to fill out my bracket and I watch with anticipation as to whether the 12 seed I picked will upset the #5 seed or will that little college that very few have heard of will make a run. This year I decided to look at March Madness from a business perspective and saw many lessons that can be learned:

1: On any given day your bracket can be busted because what you thought would happen did not happen. When this happens in business we sit back and we make adjustments so that next time our choices work out in a more positive manner.

2: The game is not over until the final buzzer sounds. How many games have you watched that have been decided on a last second shot? In business we may be having a challenging day but right before closing we beat the buzzer and come out a head because we kept shooting. Continue reading Advertisement Ideas: What You Can Learn From March Madness!!!

Advertising Ideas: Capitalizing On UF, FGCU, UM, And Heat!!!

As this week unfolds the basketball world is a great place to turn to turn to see how you can drive business. Capitalizing on the success of UF, FGCU, UM, and The Heat seems to be a simple task as this is what many people are talking about. UF will play FGCU in a sweet 16 match up in The NCAA Tournament, UM advanced to the sweet 16 of The NCAA Tournament, and The Miami Heat are sitting at 26 victories in a row chasing the all time record of 33 in a row. The key is to find ways you can drive traffic with your advertising and create a buzz to strengthen your brand and build revenue. Continue reading