Nancy Lieberman – Advertisement Ideas

Advertisement Ideas: The Proactive Manifesto!!!

In business it is imperative to stay ahead of the curve by being proactive in all you do. Daily action in the advertising area is necessary to insure for revenue growth and brand recognition. Knowing what is going on in the marketplace as it pertains to your business is important as it will allow you to stay ahead of the curve so you can deliver what your clients/customers are seeking. The key is to come up with several advertising ideas that will drive clients/customers to you so that you can strengthen you brand and increase your revenue. As long time readers know I have worked in the sports related field for many years holding positions ranging from public relations intern to public address announcer. In each position I knew the importance of being proactive so I learned the lay of the community around where the teams played and began to market accordingly. I remember working for The New York Liberty of Major League Volleyball and Jerry Saperstein. If that name rings a bell it should as Jerry is the son of Abe Saperstein who was the founder of The Harlem Globetrotters. As I worked with Jerry I learned that you must plan your work and work your plan. Jerry once told me getting the fans to come is only 1/2 the battle the other half is getting them to come back. This lesson has served me well as I changed the word fans to clients/customers and over the years have come up with many programs that focus on customer/client retention. The key is to have a proactive manifesto that allows for several advertising ideas to be implemented. I remember a game we had on Mother’s Day and I partnered with a local florist to give us roses to give to the female fans in return for advertising and marketing consideration. We advertised that all mother’s get in free and the 1st 100 receive a rose this worked out very well as we had over 1000 fans that day and it was estimated that 750 were female. Guess where everyone from The N.Y. Liberty went when they needed flowers in the future? Yes, you got it to the flower shop that partnered with them. The lesson here is to be proactive and take advantage of marketing and advertising opportunities.

In the time I worked with The Liberty I saw the importance of marketing, public relations, media relations, and all aspects necessary to have a successful sports franchise. We went from averaging 300 fans a game to over 500 by the end of the season. I was asked how we did this and the answer was that we had a proactive manifesto. The 1st rule of this manifesto was that we all agreed that we would share The N.Y. Liberty with everyone we came in contact with. We began to do extensive outreach to every media outlet, school, church group, synagogue group, volleyball organization. If there were people to talk volleyball to we were talking volleyball. We came up with a plan and worked proactively to implement that plan making adjustments along the way. We even had a TV contract to show the games on ESPN. Continue reading Advertisement Ideas: The Proactive Manifesto!!!

Advertisement Ideas: The Full Monty!!!

Today’s post was inspired by The Show, The Full Monty, where the cast is definitely maximum exposed. As I reflected on the idea of maximum exposure I realized just how many business people are under exposed with their marketing and media relations and how many do not even have a strategic marketing plan. It is important to put yourself out there and remember that you are your brand and how important it is to figuratively give people The Full Monty. It is imperative that you continuously are out in the community promoting yourself and the products or services you offer and how you are different from others doing what you do. It is also a priority to show people how you are of service and value and why they should be doing business with you. Many people go into business and they do not have a written plan about their marketing and media relations and then wonder why they are not being as successful as the envisioned. If you are going to exceed in business you need to have a plan and work your plan.

Advertisement Ideas: The Full Monty Formula!!!

Know who you want to do business with and know where they get their information and what other businesses they frequent. In knowing where your audience is it will make it easier for you to build your following.

Set up a budget to print and distribute collateral material. Have a budget to do on-line marketing. Have a budget to do video marketing. Remember that marketing is not an expense it is an investment.

There are may things that happen in your business that are newsworthy so having a strategy to get the information out to the news outlets that your target audience is watching, reading, and listening to will play a major role in strengthening your brand and increasing your revenue. Continue reading Advertisement Ideas: The Full Monty!!!

Advertisement Ideas: How To Build A Fan Base!!!

While I was a senior at Hofstra University in 1987 I had the opportunity to be a public relations and marketing intern with The Long Island Knights of The United States Basketball League. From day 1 I stressed how important it was to build a fan base and create a following for the team. Our arena was located about 100 from a train station across from SUNY Old Westbury. I would take stacks of tickets and simply go to the train station and ask people if they liked basketball if they said yes I would give them two free tickets. I would take this a step further and go business to business asking if people liked basketball and if they said yes I would give them tickets to an upcoming game. I would walk the SUNY Old Westbury campus and give out tickets. I would then begin to call media outlets and share The Long Island Knights with them. As the season progressed the team went from averaging 300 fans a game to over 1000 fans a game. The key was doing promotion to build a fan base.

As I reflected back on my experience with The Long Island Knights I realized that not only in sports is it important to build a fan base but is any business it is imperative to create raving fans. It is important to engage and listen and then prioritize what your fans want so that they will continue to buy your products and services and recommend you to others. We are told all the time have a unique selling proposition (USP) that differentiates you from everyone else in your industry. When I worked with The Long island Knight we had the most unique selling proposition as we had Nancy Lieberman on our team, she was known as Lady Magic and as a result we were able to showcase her in our marketing program. Nancy had many fans who came to see her play and as a result our fan base increased. We also had a great USP in the fact that our games were considered affordable at $10 a ticket. We also flooded the market with free tickets and sold the fans on the idea that they would see competitive basketball. The idea is to make the experience with you memorable and pleasurable so that people will continue to support your business and recommend you to others. Remember it is important to bring the fans in and to make them raving fans. When you can get people talking positively about you this increases your following and thus translates into more fans spending more money resulting in the strengthening of your brand. Continue reading Advertisement Ideas: How To Build A Fan Base!!!