Tag: Money

Advertisement Ideas: Show Me The Money!!!

Advertisement Ideas: Show Me The Money!!!!

 

We all remember the scene from Jerry McGuire when Cuba Gooding Jr’s character tells Jerry McGuire(Tom Cruise) Show Me The Money. Well in advertising and marketing this philosophy is the same. The key is for your campaigns to show you the money. The initial ad or marketing project may not reap money right away as it takes 6-8 touches of the consumer before they make the decision to purchase your product or service.

Your advertising and marketing should compliment each other and convey a strong message that creates a desire in the consumer to do business with you.  I have encountered many business people who will cut back on their marketing and advertising when it appears things are slow  and then wonder why they lose market share or go out of business.  The fact is that at some point during your business you will need to effectively advertise and market.

 In the past Starbucks marketing department said that they would not advertise as their audience was finding them simply by driving by and word of mouth, well that recently changed as they introduced Starbuck’s Refreshers and are now doing a major TV Campaign to promote that line. As a result they have seen a spike in their daily sales again showing them the money derived from advertising. Starbucks continues to have a strong brand due to their consistent in-house marketing and now their outside marketing and advertising campaigns.

When deciding on doing a promotion you should analyze the cost as you also measure the value. Remember that marketing and advertising is an investment.  There are questions to ask like how many people will the promotion reach, what demographic will it reach, how long will the promotion last and how will I benefit by being part of the promotion. Continue reading Advertisement Ideas: Show Me The Money!!!

Advertisement Ideas: Be An Angel With Your Strategic Marketing

Be an Angel and Visit www.forestofangels.com

    Advertisement Ideas: Be An Angel With Your Strategic Marketing

When I think of ways to capture the audience with strategic marketing I often think of special events like www.forestofangels.com, which will transform The Westfield Broward Mall in Plantation, FL into a Forest of Angels from November 17 – December 24. Businesses will sponsor and decorate Christmas Trees and select a charity to represent. Patrons of the mall will vote on The Best Decorated Tree and the top vote getter will receive a $10,000 award for their charity, 2nd place will earn a $2,500 award, and 3rd place will earn a $1,250 award. You may ask How does this fit into my strategic marketing? The answer is that for $1,250 you can be part of a grass-roots project to help many deserving charities  while reaching an audience that will be receptive to learning more about your product or service. You will also be able to meet other business people who can benefit from your products and services. The strategy to use is to sponsor the tree and then take pictures of your team decorating the tree and the finished project and then to use it in your promotional materials and in marketing materials to show your potential customers that this is how you give back.  Continue reading Advertisement Ideas: Be An Angel With Your Strategic Marketing

Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: Navigating The Public Relations Maze

 Jonathan JDOGG Lederman accepts a Certificate of Appreciation from Paul Spence, President of The Lauderhill Broncos, in recognition of his announcing services that he donated during the season.

This is an example  of a great Public Relations Opportunity if you know how to navigate the maze and reach the right people. In many occassion people doing public relations for their business or non profit organization find themselves in a world that is confusing and hard to understand that they haven’t been exposed to in the past. The world of public relations can be comlicated at times, howver with this blog entry I hope to simplify it so that you can maximize your message.

Advertisement Ideas:  The Steps to Effectively Navigate The Public Relations Maze

One key element to remember when doing public relations is that it is not a sometime thing it is an everytime thing. This means that everything you do in your business or with your non-profit should encompass some public relations aspect. There are many steps to navigate the public  relations maze:

1: Know the message you want to deliver- What is your objective in promoting and giving information?

For example if your purpose of your message is to drive more people to your web site you want to give people a reason to go to your website. For example you are giving away a free study about something in your industry that will help your current clients and potential clients thus announcing the give away in an enticing way and then capturing their email address you can build a list to send more valuable offers. You can also then send out media releases to your media list announcing how you are being of service and value to those you serve. Continue reading Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: GET A CLUE!!!!

Advertisement Ideas: Get A Clue!!!!!

 

I have witnessed many clueless business owners over the last few months, who simply do not understand without proper advertising/marketing that their business doesn’t thrive. I have heard the economy this, the economy that, things are slow, I can’t afford to advertise/market. I have heard every excuse that you can think of. I have come to the conclussion that some business people are just clueless or so set in their ways that they would rather make excuses than look for ways to improve.

 Do you know what this is? It is the #1 interactive video sharing site in the world. I ask people do you have a You Tube Channel and you would be amazed how many have said no. Come on people it is free and if you use it properly you can strengthen your brand. My channel is www.youtube.com/jdogglederman. I have marketing tips, promos I have done, testimonials from clients, and I even have a short rap I did for www.feelthehugs.com. With today’s technology you can have a video a week. The video should be relevant, entertaining, and resonating. Here are some samples of how you can use You Tube: Continue reading Advertisement Ideas: GET A CLUE!!!!

Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: How To Be A Lifter and Lift Your Revenue

As I sat in The Catalyst Sermon tonight at  listening to Pastor Mike’s Wife, Eberly, speak about Fear and keeping the faith to be a lifter I began to think as business people what are we doing to be a lifter and what measures are we taking to lift our revenue. I then found the first way to be a lifter and lift your revenue. It is to overcome your fear. To do this ask yourself what am I fearful of and how will my faith conquer this false evidence appearing real.

 In The Movie Coach Carter the message of overcoming fear is evident and the character is quoting from Marrianne Williamson’s Poem about Fear.

Overcoming Business Fears

The biggest fear I hear from entrepreneurs and the non-profit organizations that I work with is  the fear of not having enough money to build on their mission. To over come this fear one must understand that it is when you give and are of service and value that you get and the supply becomes greater. In your advertising make it a point to show how you are a giver to the community. Many people are caught up in the what ifs and never get beyond the limits where those who go for it and put themselves out there find they lift people up and as a result their revenue is lifted. A great example of this is Janine Hinds who steeped beyond her fear to share and sell her concept of  Focus on Community and Ladders to leaders and today is following her passion and meeting with success. To see more about Janine Hinds visit www.teenfocused.com.

Another fear I hear is not getting clients and thus not having steady cash flow. Many times it is not ours to question where the money will come from but to implement the ideas that Passion + Action + Success and watch clients become attracted to us and help us to grow.  A great example of this is Pastor Mike who overcame his Fears of failure and began Rocketown in Pompano Beach and now serves a population of teenager with a positive message and as a result is succeeding and garnering community support. You can learn more about Pastor Mike and his mission at www.rockettownfl.org. Continue reading Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: I’ll Have a Hug and a Donut

Advertisement Ideas: I’ll Have a Hug and a Donut

     This week there were two non traditional days celebrated that could have helped you to build your brand and increase your revenue one was on Friday, it was National Donut Day, the other was on Saturday, it was International Hug Day. I began to think how many businesses that rely on foot traffic knew of these two days and did anything to capitalize on them?  I came up with an idea that if these two days are close together in 2013 that you can sponsor a campaign I’ll Have a Hug and a Donut. It could be done very simply by advertising two-three weeks prior to these days that on a certain day to commemorate National Donut Day and International Hug Day that at you place of business the first 150 people to make a purchase will receive a free hug and a donut.

 

      There are many non-traditional holidays that you as a business can capitalize on and many are included in this book:

Introducing the 2012 Edition of Quirky Marketing Calendar The Ultimate Ebook to Promote Your Business 365+ Days a Year!

 
 

"Quirky Marketing Calendar 2012"by Heidi Richards Mooney

The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!

The 6th Edition of Quirky Marketing is AVAILABLE NOW! Continue reading Advertisement Ideas: I’ll Have a Hug and a Donut

Advertisement Ideas: Miyagi Says Focus!!!!

 Pat Morita  (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and  realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business  asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you.  I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and  did a real introspection of where your focus is and what strategic partnerships I should be focusing on?  Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!