Advertisement Ideas: How To Drive Business With Effective Advertising!!!!!

Advertisement Ideas: How To Drive Business With Effective Advertising!

As an advertising executive I am asked all the time, JDOGG how do I know that an advertisement in your magazine, La Bonita Kidz and Teenz will work? My answer is you don’t however I can tell you one thing if you don’t advertise you will be at a disadvantage. I am asked how do I know the ad will be effective? Again my answer is you don’t that is why I am here to help you to effectively maximize your message. The key is to have fresh ideas that none of your competitors are using so that you stand out from the rest and build your brand.

One thing to remember is to be creative in your advertising so you will attract business. One idea I gave to an advertiser, who owned a car, was to advertiser Topless Car wash with a disclaimer ( we wash everything but the roof) $12.99 you want the roof done $13.49. This worked as his business increased. When I worked in the bowling industry we used programs from The Bowling Proprietors Association of America to drive business and we did extensive local area advertising to fill the leagues. One promotion I implemented one Summer was Beanie Baby Bowling, where the kids paid $10 for 2 games of bowling, shoes, and a beanie baby. The first week we had 40 people filling 8 lanes by the end of the summer we had 110 bowlers filling 22 lanes with the reaming lane filled with summer league bowlers. When I worked for Footlocker I would take the friends and family coupons and distribute them in the mall and at the local high school, sales increased by 138% when I did that. The key is to understand that word of mouth advertising, print advertising, radio and TV advertising, and social media advertising will work if you are creative. Continue reading Advertisement Ideas: How To Drive Business With Effective Advertising!!!!!

Advertisement Ideas: Why A Full Page?

As an ad executive and marketing consultant with La Bonita Kidz and Teenz Magazine, www.labonitakidz.com. I am often asked why a full-page. My answer is always because it gives you an opportunity to tell your story because facts will tell but stories sell. The second answer I give is because it allows you an opportunity to section the page off and promote many things about your business. My third answer is because for $500 + tax you are getting maximum exposure in the market place over a 3 month period of time as we are a quarterly magazine. Continue reading Advertisement Ideas: Why A Full Page?

Advertisement Ideas: How To Take A Proactive Stance!!!!

Advertisement Ideas: How To Take A Proactive Stance!!!

Looking at this list by Stephen Covey one realizes it is necessary to be proactive. The question is how do you take a proactive stance? The answer is by being awake & aware of what is going on in your market and planning your marketing accordingly. For example here is South Florida The Miami Heat are facing The Indiana Pacers tonight in Game 7 of The Eastern Conference Finals so doing a special promotion across your social media platforms, a text message campaign, and an email to your contacts offering specials on your products or services related to the game would garner interest. I was at Smokey Bones on Saturday Night watching Game 6 of The Eastern Conference Finals. The Heat lost and I thought if I was The GM I would have stood by the door and would have handed everyone a FREE Appetizer Card and invited them back to watch Game 7. I then thought if they had a sound system do some contests for prizes creating a buzz and getting people saying I was at Smokey Bones in Plantation and it was awesome they had great food, great service, and I had fun do you want to watch Game 7 with me there? The key is to look at what you can do to maximize your message, build brand awareness, customer loyalty, and create additional revenue. Business could of posted signs yesterday wear your Heat gear and receive 10% off of your purchase. If you had a service business such as Life Coaching you could have done a promotion $7 off each session you book today. Taking a Proactive stance and planning your advertising is imperative to having success. How many of you reading this are promoting something for 4th of July? Are you thinking about Back To School? Thanksgiving? Christmas? or Hanukkah? Chances are you are not and you are blaming others for the fact that your business may be off. It is no ones fault but your own if you are not taking a proactive stance. Continue reading Advertisement Ideas: How To Take A Proactive Stance!!!!

Advertisement Ideas: The Importance Of Another Voice!!!

As I am determined to be of service and value to all those I come in contact with I am always amazed when someone isn’t open and receptive to ideas that can help their business to grow. Many times I find entrepreneurs that are so married to their business that they shut out outside ideas and thus do not grow as much as they could. Sometimes the entrepreneur is set in his/her ways and thinks they know what is best for the business because they come from a position of fear and ego. The fear is often coming from the fact that they are afraid to take a financial risk or they think they are so big that they know more than the other voice. The importance of listening to another voice is that voice may have something you didn’t think about. I recently had this happen when I made a suggestion to someone to approach the colleges in the area to find sales people for her project. her answer was I wouldn’t have thought of that. Just because someone may never have owned a business do not disqualify them as they may have been around business for a long time and helped those businesses to maximize their message. I am often amazed by the lack of creativity shown by entrepreneurs and marketing directors and then I amazed that they wonder why business might be slow.

Advertisement Ideas: Case Studies On Why Another Voice Is Important!!!

I walked in to my local Chase Branch to speak to the branch manager about La Bonita Kidz and Teenz(www.labonitakidz.com) and I gave her an idea to do a Dollars and Cents Column to educate the readers about saving and investment programs that are available. Her answer really floored me as she said “I don’t think we have anything like that.” This floored me because I would think a financial institution would have ready to print SEC approved materials so as to build their brand in the local market not only to create brand awareness but a feeling of trust amongst existing customers and potential new customers. She took the information and forwarded it on to the marketing department. Chase should have a strategic local marketing plan as any financial institution should have because what works in Tamarac, FL may not work in Jupiter, FL as the communities are demographically different. This is why having an outsider that is not emotionally attached to the business is important as the outside person may help to develop programs that are instrumental in retaining existing clients/customers while attracting new customers.

I worked with Coach Shantel Springer on publicity and as a result she received media coverage thus giving her credibility and attracting new clients. She exemplified the idea of listening to another voice. Shantel walks her talk and invests in herself and as a result has been able to create a network of individuals to go to for assistance as she understands that everyone can be helpful in some way. Continue reading Advertisement Ideas: The Importance Of Another Voice!!!

Advertisement Ideas: How To Use Print Media Effectively!!!!

Advertisement Ideas: How To Use Print Media Effectively!!!

Many times as I present the opportunity to do advertising in a magazine like La Bonita Kidz and Teenz I will hear I don’t do print advertising or print advertising doesn’t work for me or print advertising is dying. These statements concern me as it shows me that business owners are missing out on what is still a viable way of communication. True the trend over the last 10 years has been to focus more on an internet/social media based campaign as more and more people are seeking information via the internet. However there will always be a segment of the population that turns to print media as they enjoy reading. The trend in the last 5 years has been for advertisers to find the niche newspapers and magazines that reach their desired target demographic and instead of using the shotgun approach to use the single bullet approach.

The first question you must ask is to use print media effectively is what is my target audience reading and what do they respond to. I am always surprised when a business owner tells me their target audience is everyone. This is a big fail because you are not going to appeal to everyone and when doing your strategic marketing plan you need to know who your most desirable client is and what they are reading. For example if you want to reach a 25-54 year old mother, earning 100K+ annually living in a 200K+ home you want to check out www.labonitakidz.com. Knowing who your target audience is will help you use print media effectively. Continue reading Advertisement Ideas: How To Use Print Media Effectively!!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: How To Create A Positive Presence In The Community!!!

What have you done today to let people know who you are, what you do, and why they should use your products or services? Did you send out a tweet, post on Facebook, post on LinkedIn, post a blog entry, hand out fliers, attend a networking event, make calls to those you haven’t spoken to in a while, sent emails with a special offer, or did you choose to do nothing? If you are not reaching out to people on a regular basis you are missing out on growth opportunities. Remember in many cases you get a few minutes to make an impression that will last for a long time.

Advertisement Ideas: The Ways To Create A Positive Presence In The Community!!!!

The first thing to remember when creating a positive presence in the community is that customer service can make or break your company!!!!

On Thursday (4/25/13) I was out scouting locations to host a workshop when I went into Lefty’s in Coral Springs. I stood at the bar for nearly 5 minutes and finally walked to where a group was standing in the food prep area and asked if the GM was in I told her that I had been waiting for nearly 5 minutes and by the way 3 people just seated themselves and may need a server. Her reply was don’t tell me how to run my restaurant. At that point I said I guess I won’t be holding my workshop/meeting here and I left. An employee followed me out of the restaurant and confronted me about going to other restaurants in the plaza. I simply stated I do not want to argue with you I am doing fact-finding. A few moments later the GM came out and confronted me saying I had embarrassed her in front of one of her food suppliers. I stated that is business wishing her Namaste and walking away at which point she called me a liar. I went to my car and thought wow they weren’t that busy but they had time to be confrontational. Guess who won’t be patronizing Lefty’s. Continue reading Advertisement Ideas: How To Create A Positive Presence In The Community!!!!

Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas:Your Business Doesn’t Have To Be Slow!

As I sell advertising for La Bonita Kidz and Teenz, www.labonitakidz.com, I hear over and over my business is slow I can’t advertise right now. I always think why is your business slow? The answer is simple because you are not advertising and you are missing opportunities. I also think the reason your business is slow is you are shutting out ideas because of your programmed response of I am not interested. By not being interested in opportunities and not advertising your business remains slow. The reality is that your business doesn’t have to be slow. You have the power to drive traffic by being creative and proactive. I have covered this in this blog on several occasions and those who have used some of the ideas have shown a spike in their business.

Having an awareness as to what is happening in the marketplace will help you to increase your business. Ask yourself what pain do I take away? After you answer this question then you can come up with a plan of action to promote yourself effectively and create a desire for your products or services. This month baseball season started and I began to think how can one capitalize on the fact that people are going to be following their favorite team for 162 games and how can I use this to my advantage? The answer was to promote things like Pitch Like An All Star, where I teach people how to improve their copy writing and presentation skills. Or Hit a Home Run With Your Publicity, where I teach people how to secure free publicity through effective media relations. By incorporating the baseball theme you create something that is relevant, entertaining, and resonates with your desired target audience. Continue reading Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message!!!

Recognize these 4 men? They are Anthony Robbins, Les Brown, Deepak Chopra, and Dr. Wayne Dyer. They all share one thing in common and that is they are personal development speakers often referred to as motivational speakers. In the following entry Jeff Zelaya explores the anatomy of a Motivational Speaker.

Everything about a Motivational Speaker

by Jeff Zelaya- Guest Blogger

There are several individuals who think that there is no difference between motivational and inspirational speakers. These types of speaker might be the same and different from each other in various ways. Before, a motivational speaker is known as the one who is just speaking in front of people professionally. But, there are many professionals all over the world who said that a motivational speaker is more than just a professional who speaks in front of people. They motivate their audiences to do or believe in something or someone. This type of speaker is a professional speaker, trainer or facilitator. They are the ones who speak to their audiences and usually do it for a fee. Continue reading

Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

Advertising Ideas: Capitalizing On UF, FGCU, UM, And Heat!!!

As this week unfolds the basketball world is a great place to turn to turn to see how you can drive business. Capitalizing on the success of UF, FGCU, UM, and The Heat seems to be a simple task as this is what many people are talking about. UF will play FGCU in a sweet 16 match up in The NCAA Tournament, UM advanced to the sweet 16 of The NCAA Tournament, and The Miami Heat are sitting at 26 victories in a row chasing the all time record of 33 in a row. The key is to find ways you can drive traffic with your advertising and create a buzz to strengthen your brand and build revenue. Continue reading Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

Advertisement Ideas: Let The Madness Begin!!!!

Advertisement Ideas: Let The Madness Begin!!!

Every March college basketball fans become very engaged with The NCAA Men’s Basketball Tournament filling out and charting the progress of their bracket picks. This had me thinking how are you as a business engaging your customers and keeping them engaged? One way to do this is to do a tie-in to March Madness in your advertising campaign. Have you thought about doing your own bracket contest, offering a special to those wearing their favorite college basketball jersey, or hosting a watch party. Today for example The University Of Miami Hurricanes will face University of Pacific and you could do a special promotion if The Hurricanes win or a contest to win Hurricanes Memorabilia. The possibilities are endless if you plan your marketing strategy, implement a marketing strategy, and then evaluate how well the strategy worked. Being proactive in the market place is the key to success. Continue reading Advertisement Ideas: Let The Madness Begin!!!!