The Magic Theatres created jobs during the build out and continues to provide jobs in the community all because Majic Johnson didn’t make excuses. Continue reading Advertisement Ideas: No More Excuses
Kevin Costner hears and acts upon the voice,”Build and They Will Come,”
We all remember the scene in Field of Dreams where the voice says build it and they will come, well people did come, then again it was a movie. Due to the large promotion of the movie many people trek to the movie site in Iowa. The Convention and Visitors Bureau for the area lists in in the attraction section. They have a marketing director and a special events coordinator to keep the traffic coming. What are you doing to create your Field of Dreams? Continue reading Advertisement Ideas: Building Isn’t Enough!
As I watched what I consider to be one of the most exciting Superbowl in recent history, I began to think what lessons did I learn?
1: The economy isn’t that bad when companies are spending $3.5 Million on a 30 second ad. Using the economy as an excuse as to not advertise just limits your chances to attract business.
2: Many people watching this game don’t have a clue about the game. I must have explained why the Brady toss from the end zone was considered grounding and thus resulted in a safety. Lack of knowledge can hurt you not only when watching The Superbowl but when it comes to advertising your business. Continue reading Advertisement Ideas:10 Lessons Learned From The Superbowl
I am often asked how do a create a buzz in the marketplace like celebrities? To answer this I thought who are the top three that pop into my mind when I think of publicity magnets. I came up with Lady Gaga, Donald Trump, and Charlie Sheen. Who are the top 3 you think of? I then started to loom for the commonality in these 3 and saw the following:
1: Controversial -When you mention them it evokes an emotion that will stir conversation and create a buzz. There is an old adage in public relations that it doesn’t matter if people are talking good or bad about you what matters is that they are talking about you. Continue reading Advertisement Ideas: Create a Buzz Like Gaga, Trump, and Sheen
When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1. I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward
JDOGG Emcees West Boca Relay For Life Inspiration, Perspiration, and Rejuevenation are the words that could be used to describe my experience this past weekend as I traveled to be part of The American Cancer Society Relay for Life of West Boca Raton to be the emcee. Continue reading Advertisement Ideas: Using Your Talent To Help Others Grows Your Business
We hear it all the time greatness is achieved when preparation meets opportunity and always be prepared. How many of us cringe at the thought of getting up in front of a crowd and speaking? When I read the other day that the # 1 fear of people in America is Public Speaking and death ranks #2, I thought of a quote I heard that means at a funeral more people would rather be the one in the casket than the one delivering the eulogy. Continue reading Advertisement Ideas: Being Prepared!!!
BOOM!!!! BANG!!! CRASH!!! Did you hear that noise? What was it. It was the sound of a dedicated group of artisits who gathered together to create a world with less cancer and more birthdays. Continue reading Advertisement Ideas: BLOWING UP THE MEDIA