Tag: Marketing Coach

Advertisement Ideas: How To Choose The Correct Opportunity!!!!!

Advertisement Ideas: How To Choose The Correct Opportunity!

 How many times have you used the phrase I am not interested? How many times has your lack of interest cost you business? How many opportunities have you let slipped past you in the last 6 months that could have made a difference in your business? Each day we are bombarded by opportunities and each day we as business people must decide which is the correct opportunity? In many instances we may not have time to look at  or listen an unsolicited proposal so we blow it off and lose out on what could have been a great opportunity. Instead of blowing people off I would suggest stating to someone I would like to talk to you about this however I work on appointments to go over opportunities I have an opening in my schedule on___________ would you be able to speak to me then. A good person will answer yes I can or I have other appointments however  will leave you the information and follow-up with you.  The idea is to be open to receive information as you never know how someone can be of value and service to you. In many cases the people struggling in business are those who do not look at opportunities or seek opportunities.

 In his book Soul Currency  Ernest Chu states he asks all that he works with if they are open to receive. He asks this question as he knows that when you are open to receive more opportunities that make sense will be presented to you.  The question remains how do I choose the correct opportunity? The first factor is to see if the opportunity serves you in a positive way. The second factor is does this opportunity put me in front of my desired customer/client? The third factor is doe it make sense financially? By using these 3 factors you can choose the correct opportunity. Continue reading Advertisement Ideas: How To Choose The Correct Opportunity!!!!!

Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: Put Out Or Get Out!!!

 I have been doing marketing and media relations for over 30 years and have lived by the concept of put out or get out.  This concept simply means either you put yourself out there and promote who you are and what you do or you simply get out of your business. Too many people go into business today with out and idea of how they will market themselves and how they will advertise and garner interest in their business.  I was at Starbucks today and overheard a gentleman trying to sell his services to a potential client and he had no marketing materials all he kept doing was talking and talking and telling of all he did. he kept telling stories of his successes however had no testimonials or anything to give to the potential client. The first thing you should have when putting yourself out there is a brochure to give to potential clients or at least a business card that capsulesizes who you are and what you do.

 I have written about the three-foot rule in this blog before. It is simple if someone is within 3 feet of you talk to them as you never know where the interaction may lead. Today I overheard a group of people speaking at Starbucks about empowerment. As I walked by them I stopped and said sorry to interrupt but I heard you speaking bout empowerment and wanted to give you my business card, I am Jonathan JDOGG Lederman and I am known as the positive broadcaster, If I can be of help to you in getting your word out please connect with me. By having my business card I was able to make a connection and now it is up to the universe to see what happens. Continue reading Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: Barilla, Chick-Fil-a, Hobby Lobby Oh My!!!

Advertisement Ideas: Barilla, Chick Fila, Hobby Lobby Oh My!

These 3 companies made news recently for all the wrong reasons. They all had employees or CEO’s that made missteps when speaking to the media. They each have apologized for their statements however nothing changes the facts that disparaging remarks were made.  I used to think it doesn’t matter if you get good publicity or bad as long as your name is being spelled right, however I as a public relations specialist I have learned that it is imperative that a company or individual is seen in a positive light at all times. As a publicist it is your job to make sure your company representatives from The CEO to The Janitor understand that they represent the company and what they say has a direct effect on the business.

 To address the comments of Barilla competitor Ronzoni issued this statement in a twitter campaign. BY being proactive and capitalizing on the idea of a boycott of Barilla Ronzoni saw a spike in sales and thus increased their market share.  In many cases controversy will create cash, however one has to be very careful about their initial remarks. As a publicist it is important to brief your client on the right things to say. Often it is coaching your client to put their political views away and when something a bit touchy or uncomfortable comes up they can defuse the situation by saying we are in the business of—– and we strive to be of service to everyone that use our products or services. By utilizing this statement it protects the representatives of the company from making a statement that they have to apologize for making. Continue reading Advertisement Ideas: Barilla, Chick-Fil-a, Hobby Lobby Oh My!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me  that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

 

 I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close.  I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media.  The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Time To Take Action!!!!

What is on the horizon for you that will propel you to take action and maximize your message?  Have you been wanting to promote your business, however you have held back because of the perception that you can’t afford to or that the perceived risk is too great? I am here to tell you today that it is time to take action and listen to the options that are being presented to you so that you will be on the top of the mind of the consumer when they are ready to purchase your product or service. How many times have you uttered the words I am not interested only to miss out on what is a great opportunity. I run into many people who tell me I am not interested before I even explain what I am offering. The other day I was calling businesses to offer them a FREE 6 minute segment on my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 8:00 PM EDT on Wednesday. I was surprised by how many people did not want to appear on the show. I heard excuses like I don’t have time to come and tape the show, I have tried internet before and it hasn’t worked, I even had one person tell me I did a show at that station and didn’t see an increase in my sales. I thought to myself you do no have time to take action and  come to the studio to tape a segment that you can show to potential clients. I explained to the person who stated that they tried internet advertising before and it didn’t work for them that this is not advertising it is a TV Show with 48,000 viewers of which 77% are in your local area so you should take action and do the segment so you have something to help build credibility. To the man who said he did a show and didn’t see an increase in sales I didn’t even dignify with a response because if the segment is leveraged properly it will create responses and thus leave the guest in a position to close the deal.

 It is when you create an idea then take action to implement the idea that you begin to see results. Continue reading Advertisement Ideas: Time To Take Action!!!!

Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Time To Wake Up People!!!

 I am amazed by how many people I will call on in a day to offer them the opportunity to market themselves in ways that are beneficial to their business. I have heard it all I don’t have a budget, I am no interested,  I have done something similar and it didn’t work? I feel like reaching through the phone strangling the son of a gun and saying WAKE UP, I am one of the best at what I do and if you can’t spend $140 on a 1/4 page ad in a magazine geared toward a very desirable target audience you might as well shut the doors.  Let’s do the math I offer 3 months of exposure for $140 to 5000 Mothers of Middle and High School Students in Northwest Broward County. One would think a business would recoup their $140 investment. I recently had a dental office turn me down not understanding what I was offering. I explained that if they were to get one mother and her children to come in for a cleaning that the ad pays for itself. I also offered extra bonuses like shout outs across my social media platforms and on my Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which is heard on Monday from 7:00 PM – 8:00 PM EDT.  I also offered to promote the practice when I host special events as I am an emcee. With my connections I certainly could have helped bring in some business. As I left I thought wow another so-called professional who is being penny wise and pound foolish.  I felt like telling the marketing guy hey you just let a great opportunity pass you by because of your lack of vision. I did not but I did get some satisfaction when I saw him in public and asked how the practice is going and he said oh we are a little slow. I said well when your ready to speed it up call me you have my number.  It is with this in mind that I tell the entrepreneurs and marketing executives that are reading this blog that it is TIME TO WAKE UP!!!!! Continue reading Advertisement Ideas: Time To Wake Up People!!!!

Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Why Do Internet TV?

 When you visit www.wrpbitv.com you see this photo as I am The Host of The Anything Bucket, which airs at 8:00 PM EST on Wednesday. A question that I am asked now as a host is why do Internet TV? The answer is quite easy because of the trend that more and more people are looking for alternatives to terrestrial TV and turning to the Internet as a source for their entertainment. This year an Internet TV Show, House Of Cards,  has been nominated in 9 categories for The Emmy’s showing that this medium is a great way to help you to maximize your message. My show launched to an audience of 48,000 on August 7, 2013 with 77% being in my immediate market of Broward and Palm Beach County.  Continue reading Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: WTH ARE YOU THINKING???

Advertisement Ideas: WTH ARE YOU THINKING?

 Today’s blog entry was inspired by a not so nice encounter I had with an ING Representative last week at The Joe DiMaggio Children’s Hospital Baby Love and Family Expo. Most of you who read this blog on a regular basis know that I always make an effort to be of value and service to all I come in contact with. On Saturday 8/10/13 I traveled to The Broward Convention Center for The Joe DiMaggio Children’s Hospital Baby Love and Family Expo to represent my Internet TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT on www.wrpbitv.com. I was going booth to booth introducing myself and obtaining business cards as I have an awesome opportunity to help business people to maximize their message and increase their brand awareness and potentially increase their revenue. As I was standing next to The ING Booth a family was walking by with young kids and I said hello do you have your college planning taking care of see this gentleman from ING. What occurred next was totally unexpected, the gentleman instead of thanking me got real pompous and arrogant saying he didn’t need my help. He then proceeded to tell me that he ran The ING in Boca Raton, FL.  To which I stated you know Ralph Waldo Emerson said ” Nothing Great Was Ever Accomplished Without Enthusiasm.” His reply again was you don’t understand I run The ING Office in Boca Raton. To which I said can you say arrogant and then wished him Namaste and walked away. As I walked away I began to ask what the heck was this guy thinking?  His arrogance and pompous attitude cost him the opportunity to have me not only as a client but as an advocate for his business. In today’s marketplace it is imperative to understand that one day someone may be sharing a service with you but on another day they can be using your service.  Think about it what would 6 minutes on an Internet TV Show with over 50,000 viewers mean to you with 77% being in the local market, in this case Broward and Palm Beach County. I really felt like telling The ING Guy to go pound sand, however that would not have been to right way to handle him. The lesson here is to realize that everyone you come in contact with can be of service and value to you. Continue reading Advertisement Ideas: WTH ARE YOU THINKING???