Lou Holtz – Advertisement Ideas

Advertisement Ideas: Do You DWYP?

Over the years I have taught about the concept of deliver on what you promise (DWYP), which is a key aspect to having a successful and thriving business. So many times over the years I have dealt with people who have forgotten this principle and a s a result have struggled in their businesses. The key factor is to know what you can do and then to deliver on what you promised. I recently had someone make a spelling mistake on a custom jersey that I ordered and told me they would send another one this was done in June. Several calls have been made and I have been told it is being sent and that they sent me a free jersey that was spelled right. They made the decision to send a free jersey with the one I ordered I didn’t ask for a free jersey. I still haven’t received the corrected jersey. What do you think happened when I wanted another jersey? I went to a business that has always delivered what they promised and guess what? My order was filled with the correct spelling and an excellent quality jersey. I tell this story to remind you of the importance of delivering what you promised. It is important to make sure that all your customers are happy and that you do the right thing.

Remember in life there is no try so when you make a commitment honor that commitment and if you can not honor the commitment then find a solution. So many ties people will try to cut corners and a s a result will find themselves without a way out thus making it impossible to deliver on what they promised. I recently had a situation where a business owner was hosting an event and one of the people who was supposed to come and sign autographs was a no-show leaving a customer without items signed. The business owner cashed the check and thought they would get the person to sign and then send the customer the signed items. This was in May and the person who was supposed to sign still haven’t signed the items. I suggested to the business owner that he simply write a refund check and send the items back and in the future wait for the event to be over and of someone doesn’t show simply repack the items with the payment or if the customer paid by credit or debit card simply do a refund. It is important to honor your commitments and if there are other parties involved don’t make promises. In another instance a business owner was given a custom framing order and misplaced the item to be framed and finally located the item and will be able to complete the order but it took 3 months and needless to say the customer is unhappy. When you do business with people you need to ask yourself am I delivering what I promised?

Advertisement Ideas: Customer Service Is The Key!!!!

As I sit in The Lou Bachrodt Chevrolet dealership in Coconut Creek, FL waiting for the repairs to be completed as a result of receiving recall notices I begin to think about the experience with Lou Bachrodt. When I came in last week I was told they couldn’t get to my car as the repairs required and I would have to come back. Today I arrived at 9:30 AM and waited until nearly 10 AM to be taken in. I told the service person that I only need the recall notices taken care of and his reply okay I guess we are not making any money on you today. If The recall repairs weren’t very necessary I would have left as a result. I am one who believes regardless if you are making money on me or not you should treat me with dignity and respect. This particular service rep is very good at what he does, however he could use some training in dealing with customers. I have always taught smile at the customer, engage the customer, and leave the customer happy so they will share that good experience with others. As I have stated in the past one oh crap ruins 1000 at a boys. The key is to do as Dale Carnegie says is to win friends and influence people. The fact that I knew I was going to be at the dealership all day enabled me to plan my work for the day and thus remain productive. I made plans to deliver what I promised and thus began my day at the dealership with an attitude to be of service and value to all those I come in contact with. As I sit in the waiting area I have seen many of the employees walk by and many seem to be unhappy. This energy does not serve the dealership well an can explain why some of the customers seem unhappy as well.

One of the employees at the dealership actually made me feel welcome as he interacted me and answered my inquiry about a power source in a very cheerful way. he was someone who gets it. He understood that what he does made a difference. Your employees can be a great form of advertising if they carry a positive attitude and interact positively with your clients. In advertising your business make it a point to mention your customer satisfaction rate if it is high and how you do your best to make your customers happy. The key is to deliver outstanding customer service so that when people recognize you brand it creates a buzz where people say I do business with that company and they always deliver. In creating an atmosphere focused on excellent customer service you will begin to create customer loyalty and thus enhance the customer experience. Ask yourself when you awake in the morning how can I be of service and value to those I will come in contact with today. Continue reading Advertisement Ideas: Customer Service Is The Key!!!!

Advertisement Ideas: The Fortune Is In The Follow Up!!!

In all that we do in business from advertising to networking we must realize that the fortune is in the follow up. As a sales representative for La Bonita Kidz and Teenz Magazine, www.labonitakidz.com, I approach many people about advertising. I have learned that the people I leave literature with will not call me back so I must contact them to close the sale. Today I stopped by a few places that I had approached a couple of weeks ago and left the copy of the magazine so they could see the finished product and decide if it would be a good fit for them. In the next few days I will call and email them to remind them of the opportunity to maximize their message.

Once you advertise and get people to do business with you it is important to cultivate that relationship as people will continue to do business with people they know, like, and trust. Are you gathering the clients information and sending a thank you note or other information about your products and services. By keeping in contact with clients/customers you will build a tribe and they will begin to recommend you and thus strengthen your brand. The key is to follow-up and be aware of who is doing business with you and to show them appreciation. With potential clients/customers you want to show them how your product and service will be of value and service to them without overselling. Continue reading Advertisement Ideas: The Fortune Is In The Follow Up!!!