Advertisement Ideas: Always Be Closing!!!

The language might be a bit harsh but the message is very important because if you are not closing deals and continuing to create new customers/clients while retaining your existing customers/clients you will find yourself chasing money and feeling unfulfilled. Everywhere you go you should make it a priority to share who you are and what you do with people as you never know where business may come from thus sharing is a vital component to your success. Make sure you stand out in all you do and always be closing.

Advertisement Ideas: The Steps To Always Be Closing!!!

The first thing you must do to become a great closer is you must believe that you can close. So many people leave money on the table simply because they do not make the ask. Continue reading Advertisement Ideas: Always Be Closing!!!

Advertisement Ideas: Banging For Business!!!

This is an open door that leads to opportunity. I have learned over the years that if you bang on enough doors and you say persistent in your pursuit you will develop customers/clients and thus you will continue to have success in all you do. When was the last time you went out into the community and sought people to share your product or services with so as to generate leads and keep an active pipeline going? One of the best things I have done in working with non-profit entities as well as with for profit businesses has been to include going door to door as part of the strategic marketing plan. In going business to business to solicit donations for The American Cancer Society Relay For Life over the last 16 years I have raised over $35,000. I have also been able to secure more teams for Relays in the communities where I live, work, and play. As a representative of several companies I have found going business to business with brochures to be very effective as it helps to build name recognition and gives you a distinct advantage when you follow-up. If you are not banging for business you need to incorporate this practice into your 2016 plans.

When you bang for business it is important to utilize your phone and to make calls to set up appointments with people so that you can have the opportunity to show them how you can be of service and value to them. You phone can be a great tool to bang for business as you can post photos to social media from it, make videos and share them across all social media platforms, text message potential customers/clients with special offers, set up an application to interact with existing clients/customers and potential clients/customers. Continue reading Advertisement Ideas: Banging For Business!!!

Advertisement Ideas: Spread ‘Em Wide!!!

When you read the headline of this entry what was your first thought? Many probably went right to the image of the police officer getting ready to put the cuffs on someone and pat them down. Most conjured up this image as we have been programmed to react in a certain way through media manipulation and the repetition of many so-called norms of our society. When I think of the headline spread ’em wide I think about marketing a frequent and consistent message so that when someone thinks of me they know who I am and what I do and feel comfortable about doing business with me. just as this phrase spread ’em wide conjures up a certain image or picture ask yourself what image or picture does my brand conjure up when people see it or hear it.

Well established brands like McDonald’s and Allstate share one common thread and that is a frequent and consistent presence in the marketplace. A few years back Allstate partnered with The NCAA to sponsor the goal post nets that are put up for field goals and extra points and as a result has increased their brand awareness while also donating to scholarship funds thus creating a picture that they area company that cares about the community. McDonald’s has sponsored many sporting events including The Olympics.

Now you may not have the budget of a McDonald’s or Allstate but you should have a budget to spread your message wide. How many times have you been approached with an opportunity to spread your message and you have found all the reason why not to take advantage of the opportunity and the you see your competition did. As a result clients/consumers may be going to the competition. Continue reading Advertisement Ideas: Spread ‘Em Wide!!!

Advertisement Ideas: Miyagi Says Focus!!!!

Pat Morita (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you. I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and did a real introspection of where your focus is and what strategic partnerships I should be focusing on? Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!