Advertisement Ideas: The Importance Of Cause Marketing!!!
If you are a frequent reader of this blog you know how deep my passion runs for helping those touched by cancer through my involvement with Relay For Life. I do my best to share Relay with as many people as I can especially businesses that can use cause marketing as a strategy to acquire customers and retain customers. I have partnered with many business like The Tijuana Flats in Tamarac, FL, The Chuck E. Cheese’s in Sunrise, and Skyline Chili in Sunrise, FL to do fundraisers and I have been very successful in bringing people to these establishments who normally would not have gone. As a result several of those involved in Relay have become regular customers at these establishments. I have had mush success with those who understand the importance of cause marketing. The key is to partner with a cause that you are passionate about and then leverage your involvement by mentioning it in advertising, through your social media, and in your media releases. The idea is that you never know who may come into your business because of your support of a cause.
I went to a McDonald’s located Nob Hill Road and Sunset Strip yesterday (4/1/2017) to seek support of Relay For Life and the manager told me you have to call the owner but didn’t have the owner’s number. I thought here is someone who is supposed to be looking out for the best interest of The McDonald’s franchise and should be astute enough to understand the importance of cause marketing. The interesting part of the interaction was that I was going to place and order but because of the manager’s attitude and lack of information to give me to contact the owner I left and went to SUBWAY and bought my meal there as they have supported Relay For Life. Think about it and do the math I would have sent about $8- $10 at McDonald’s but because of the manager’s lack of understanding of the importance of cause marketing another business received my business. The reason I share this with you is to show you that you must empower your managers to make some decisions when it comes to cause marketing because you may be leaving money on the table because of their lack of understanding the importance of cause marketing. $8-10 may not seek like a lot of money to be walking out the door but think about it how many people will see this story and not go to that McDonald’s and do you think I will be going back to patronize that location? Continue reading Advertisement Ideas: The Importance of Cause Marketing!!!
Two of my favorite cartoon characters are Garfield and Snoopy and my favorite charity is The American Cancer Society. 2016 Marks my 17th year as a volunteer with The American Cancer Society Relay For Life. In my many years of fundraising and promotions I have learned that to succeed you need to be creative thus I developed a fundraising program called The Snoopy VS. Garfield Challenge where people are asked to visit http://main.acsevents.org/goto/jdogg4 and make a donation and put Snoopy or Garfield in the comments and whichever character gets the most votes based on donations wins. It is very simple and easy to participate in. This fundraising triggered a thought about the importance of being creative in your marketing. In being creative you want to have a campaign that is memorable that resonates with your target audience. With the Snoopy VS Garfield Challenge I am looking for people aged 25+ who will know who each character is and who wants to help plant the seeds of hope and healing for cancer patients and their families. In using creativity and cause marketing people are seeing what I am passionate about and learning that when they use my services that they are supporting a cause that most everyone can relate to as cancer has touched almost everyone in one way or another.
Another creative fundraiser that I implemented was The Points For The Cure Football Edition, which helped to raise $21.50 for this relay for life. In having fliers and promoting it across football related platforms other relay participants ran a similar campaign. Now let’s translate this to your business if you have clients/customers that are football fans you can pick a team and do a special price based on the points that team scores or offer a discount based on the points scored. You can then market this across all your marketing platforms and thus generate more revenue simply because you were creative.
When I think of vehicle I think of cars, trucks, or vans. This is a vehicl wrap, which is an effective way of advertising. One of the best at wrapping your vehicle is Vinylot in Margate, FL.
As I stopped into Vinylot to see Gwen about advertising in The Coconut Creek Life magazine that I represent I started to get all these ideas about how to choose the right advertising vehicle as business have so much to choose from. A vehicle wrap can have a great impact as it is seen by all those on the road. Tee-shirts and ball caps and other promotional items work as well. The you have radio, TV, print advertising and social media. Many times it must feel like you are being bombarded and in many cases overwhelmed. The choices seem endless and they are because everyone seems to have a way to promote your business.