Advertisement Ideas: Hammering The Message Home

Don’t be afraid to subtly get in someones face to hammer your message home.

Advertisement Ideas: Hammering The Message Home

I am asked all the time JDOGG how do you get people to respond to yoiur message. I always answer by hammering them, reminding them about who I am, what I am doing, and why they shoud be supporting my endeavors. Many ask aren’t you afraid that you may upset some people with this tactic? My answer is I never intend to upset anyone however many times it takes someone to hear and see the message 10 times before they react. Many times you have to put a consistent print ad out in the community over a long period of time until people react. Many times you have to air the same radio commercial for months to build your message. ON many occassions placing the same TV AD over and over will help deliver the message.

Which one are you going to use to hammer home your message. Continue reading Advertisement Ideas: Hammering The Message Home

Advertisement Ideas: What’s Your Problem?

This question came to mind to me today (4/18/12) as I was out collecting donations for The American Cancer Society Relay For Life of West Boca Raton, FL 33322. Most everyone I came in contact with was open and receptive and were polite even if they weren’t in to donate. There were a few who I started to think What Is Your Problem? I went to a wireless provider (Verizon on Yamato Rd in West Boca) and the gentleman behind the counter stated Ia m too busy to which I replied it only takes a minute to reach into your wallet and grab a $1, my goal is to see 100 people and have each of them donate a dollar. He answered I told you I am not interested. I figured out what his problem is, his attitude toward giving and being of service to others. He complained how slow things were in one breath and then that he was too busy to take time to make a donation. Think about it for a $1 donation he could have helped to build his business as he was dealing with someone who has over 1500 twitter followers, over 1700 friends on Facebook, a good linked in network, hosts an Internet Radio Show, and has many contacts in the community that could have benefitted from his service. Instead of goodwill he now gets listed in the ugly customer service category and this negative story gets told. W.hen you are representing your business be it as an owner or an employee the key is to take time to support those that come in supporting the community and leverage your goodwill through advertising and marketing. Continue reading Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: How To Choose The Right Advertising Vehicle

How To Choose The Right Advertising Vehicle

When I think of vehicle I think of cars, trucks, or vans. This is a vehicl wrap, which is an effective way of advertising. One of the best at wrapping your vehicle is Vinylot in Margate, FL.

As I stopped into Vinylot to see Gwen about advertising in The Coconut Creek Life magazine that I represent I started to get all these ideas about how to choose the right advertising vehicle as business have so much to choose from. A vehicle wrap can have a great impact as it is seen by all those on the road. Tee-shirts and ball caps and other promotional items work as well. The you have radio, TV, print advertising and social media. Many times it must feel like you are being bombarded and in many cases overwhelmed. The choices seem endless and they are because everyone seems to have a way to promote your business. Continue reading Advertisement Ideas: How To Choose The Right Advertising Vehicle

Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

How To Inegrate Special Interests to Drive Traffic

Define Your Target Audience

When you begin to advertise and market one asect to consider is how do I integrate special interests to drive traffice? When I mention special interests I am not talking about your interests but the interests of the target audience you are attempting to reach. I am very surprised by the number of so called business owners that when asked who their target audience is will say everyone. Wrong answer there is no way your business be it homebased or a brick and mortar structure will reach everyone. The key is to know your business and your best customer so as to crerate a strategic marketing plan that works.

Knowing who the bullseye is the 1st step to integrating special interests to drive traffic. One can not just blindly throw things out there in hopes to reach your target audience. You must define the audience. This is done by:

1 :Knowing who your product or service appeals to. Continue reading Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

Advertisement Ideas:10 Lessons Learned From The Superbowl

Advertisement Ideas:10 Lessons Learned From Superbowl

As I watched what I consider to be one of the most exciting Superbowl in recent history, I began to think what lessons did I learn?

1: The economy isn’t that bad when companies are spending $3.5 Million on a 30 second ad. Using the economy as an excuse as to not advertise just limits your chances to attract business.

2: Many people watching this game don’t have a clue about the game. I must have explained why the Brady toss from the end zone was considered grounding and thus resulted in a safety. Lack of knowledge can hurt you not only when watching The Superbowl but when it comes to advertising your business. Continue reading Advertisement Ideas:10 Lessons Learned From The Superbowl

Advertisement Ideas: How To Pay It Forward

When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1. I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward

Advertisement Ideas: Make It Happen With Catchy Content

As I sat at the Dunkin Donuts Tonight doing my radio show, Get Motivated With Jonathan “JDOGG” Lederman heard on Monday from 7-8 PM EST at www.blogtalkradio.com/thirdeyeradio1 I realized that with catchy positive phrases based in a spiritual perspective the media and those around you will pay attention. Tonight I had Reverened Bryan Anthony on from Orlando his observastions were incredible especially the acroynym for TRUST(Together Responsible Understanding Sharing Together). Continue reading Advertisement Ideas: Make It Happen With Catchy Content

Advertisement Ideas: Making Love to The Media

It was a crowded networking event and I was thinking what could I say or do when asked what I do so the entire night I answered I make love to the media. This response peaked some peoples interest and offended others however I guarantee everyone will remember JDOGG the guy who makes love to the media. Continue reading Advertisement Ideas: Making Love to The Media

Advertisement Ideas: Using Your Talent To Help Others Grows Your Business

JDOGG Emcees West Boca Relay For Life Inspiration, Perspiration, and Rejuevenation are the words that could be used to describe my experience this past weekend as I traveled to be part of The American Cancer Society Relay for Life of West Boca Raton to be the emcee. Continue reading Advertisement Ideas: Using Your Talent To Help Others Grows Your Business

Advertisement Ideas: Being Prepared!!!

We hear it all the time greatness is achieved when preparation meets opportunity and always be prepared. How many of us cringe at the thought of getting up in front of a crowd and speaking? When I read the other day that the # 1 fear of people in America is Public Speaking and death ranks #2, I thought of a quote I heard that means at a funeral more people would rather be the one in the casket than the one delivering the eulogy. Continue reading Advertisement Ideas: Being Prepared!!!