Advertisement Ideas: Get A Frickin Clue!!!

As I was out collecting donations for The American Cancer Society Relay Fir Life Of West Boca Raton as part of GIVING TUESDAY on 12/2/2014 I went into an Army Navy Surplus Store in Boca Raton. I was greeted by an elderly gentleman who has been at the store for some time as I had met him a couple of years ago while again collecting donations. He told me he couldn’t help and that the store was struggling. I kept thinking get a frickin clue man you don’t tell potential customers how bad the store is doing and how you don’t have money. I asked him a few questions as I am in the market for shorts and pants and they sell these items his attitude was oh those are military pants. He then said in a very gruff tone that he would sell me the shorts for $10 each. I may go back despite his attitude because shorts at $10 a pair are a good deal. As I left I kept thinking now I know why this store maybe struggling no advertising as they are relying on being at the same location, poor attitude, and employees coming from a position of lack. I encounter this mentality quite often and I always am left thinking the same thing get a frickin clue.

Oaktree - Spring/Summer 1987 One of my first jobs out of college was working for The Oaktree Men’s Clothing Store in The Boca Town Center Mall. I began working there in February 2008 as a Manager in Training and within 3 weeks I was the #1 sales person in the country for Oaktree. I was doing well setting sales records, building a regular customer base, and using my key contacts as a substitute teacher to promote the store. I remember the one thing that always stood out was the idea of having a positive attitude and fulfilling the customer’s needs. My manager asked me how was I able to outsell him and still do all the tasks of a Manager in Training.I simple told him to sit down and catch a frickin clue as we must have our priorities in order and find efficient ways to meet sales goals and still get the other tasks done. I told him I come in a 1/2 hour before my scheduled shift and punch in so I can set goals for my shift and take care of tasks like putting merchandise out. I gave him this example you go back to the stock room for a shirt for the customer and there are other shirts to put out get the shirt for the customer and while the customer is trying it on stock the other shirts. I left Oaktree and went to work with Merle Harmon’s Fan Far a sports apparel and collectible shop. I was bringing in sales and increasing sales but they decided to keep the manager who was married with kids as they told me I could always get another job. I thought again get a frickin clue I was the one who was doing the work and who was showing loyalty to the company. Well they didn’t get a frickin clue and went out of business. I share this with you so that when you are doing business you get a frickin clue and succeed. Continue reading Advertisement Ideas: Get A Frickin Clue!!!

Advertisement Ideas: Pounding It Hard!!!

In basketball when we say someone is pounding the paint it is a compliment. The mentality to go hard to the basket should translate to you in business as you need to be pounding the paint, your area to cultivate new clients/customers. In basketball we refer to the ball as the rock and when that rock goes in it is a success. Getting the rock in the paint and scoring baskets doesn’t come easy it comes with hard work, dedication, and a commitment to be better every time you take to the court. In business clients/customers just don’t appear you need a plan of action to get them and keep them.

In basketball a slam dunk excites the home crowd and energizes the team. In business sometimes you have to go above the rim and throw down a monstrous dunk to excite your clients/customers and energize your brand. Ask yourself how can I pound it hard and create a slam dunk? One way is to look at your resources like your phone. When was the last time you connected with a past client/customer to see if they needed your product or service or if they knew someone who could benefit from doing business with you. I was recently in a jewelry store and the gentleman behind the counter who identified himself as the owner was complaining how bad things were and how his sales were off. I asked what are you doing to promote your business? His answer nothing. There is your answer you can not score points and garner clients/customers or retain clients/customers if you do nothing. I suggested he take out his phone and every day call 10 clients/customers that he hasn’t seen in a while and ask them if they have gold to sell or know anyone who is looking to sell gold. His answer was I don’t have time for that. I thought wow you just told me your business is off and you don’t have time to build it. I told him my theory about pounding it hard, which is to go out and hit the streets and find the people who are in your target audience and hand them information about who you are, what you, do and why they should be doing business with you. He said no people will come I have been here for 20 years. I said thank you and wished him luck. I went down the street to another jewelry store and the owner who I knew through some of my sales/marketing jobs said to me JDOGG things are doing well I have those calendars you like. I thanked him and asked him what he was doing and he say like you always say pounding it hard, I have my street team out everyday flooding the area with fliers announcing my specials, I have people calling past clients/customers to update records, I am sending out mailers to a target specific audience, I am attending networking events, and supporting charities. I left thinking that is why one business struggles while another thrives. Continue reading Advertisement Ideas: Pounding It Hard!!!

Advertisement Ideas: Are You F-ing Kidding Me!!!

My phone rings today(11/10/14) and it is a woman I haven’t heard from in a while asking me about my availability for Sunday (11/16/14) as I told her I wasn’t available as I was announcing a basketball game that day I felt like saying are you f-ing kidding me. Here she was calling me 6 days before an event expecting me to be available. Then I when I told her in the future to give me more notice she said that is okay you emcees are a dime a dozen. Again I wanted to ask her are you f-ing kidding me. I am very good at what I do and I command top dollar. She asked if I would do events for what I used to charge her, which was $100. I said no as my rate for a three hour show is $300. She said we don’t pay anyone that amount of money. I told her thank you, which started a whole debate about the way I work. I told her you called me and I don’t think we will be a good fit as when I emcee I like to speak to the vendors and hand them my cards and you don’t allow this. Eventually we ended the conversation and as I hung up the phone I kept thinking are you f-ing kidding me. People if you want a good talent expect to pay them a decent fee. Another thing don’t call someone 6 days ahead of an event and expect them to be available. The reason why you may be stuck in the place where you are is because of your lack of planning. This relates to your advertising and marketing strategy as well don’t wait until the last minute to promote something create a plan and work the plan and you will see better results. Continue reading Advertisement Ideas: Are You F-ing Kidding Me!!!

Advertisement Ideas: Becoming A Money Magnet!!!

When you choose to advertise your intention of course is to create brand awareness, drive traffic, and increase cash flow. Many times a reason your business is not flourishing is because of of the attitude you have toward money. Instead of looking at advertising as an expense and taking money away from you look at it as an investment and a way of generating more money. I always say that I am a conduit for money as it flows to me and from me easily and effortlessly. I have watched all the so-called wealth experts and they all say what I have been saying for years it all comes down to how you look at money. You can come from a position of lack saying I can’t afford to do that or you can come from a position of abundance saying I will find a way to afford that. Many people in business today will cut advertising when things are slow and say I can’t afford to advertise when that is when you should be advertising. Many people in business today will say it is busy and I don’t need to advertise. Advertising should be used on a consistent basis so that you become a money magnet. The question is how do you become a money magnet?

Advertisement Ideas: Tools To Become A Money Magnet!!!

In this song by ABBA the singer decided that her plan will be to find a rich man. This is not the best plan or tool to use. The first tool you have is you and your mindset. How do you think about money?

One of the best tools we have to become a money magnet is to become a cheerful giver. Be glad that you have the money to give and to invest in advertising. By becoming a cheerful giver you will begin to open channels to receive that will bring you more money. Continue reading Advertisement Ideas: Becoming A Money Magnet!!!

Advertisement Ideas: Put Out Or Get Out!!!

In the ever evolving market place where social media seems to be taking over it is still important to get out from behind the computer and put yourself out into the market. I have written many times about the 3 feet rule and the importance of getting out into the community. You can have all the social media sites in the world but if people don’t know about them they do not serve you well so it is important to get out and let people know who you are, what you do, and how they can connect with you. One key when putting yourself out there is to answer the question how you can be of service and value to the people you come in contact with.

Advertisement Ideas: Ways To Put Out Instead of Getting Out!!!

When attending networking events it is imperative to get to know a few people at the event. Do not try to get to know everyone build relationships one event at a time and each time you go to the event greet the people you meet and then set a goal to meet 3 new people so that you build your data base and also strengthen relationships. Think of the one thing you want to offer those you meet and then how you will follow up. The idea is to pick a lane and stick to it. As you build relationships through networking you will find that you are able to convert people into clients as you continue to be of service and value. Continue reading Advertisement Ideas: Put Out Or Get Out!!!

Advertisement Ideas: Focus, Discipline, And Execution!!!!

Advertisement Ideas: Focus, Discipline, And Execution:

I am asked JDOGG how is it that you are successful with your marketing and media relations? My answer comes down to three elements Focus, Discipline, and Execution. Having an idea is great but until you implement the idea and allow it to come to fruition it will sit dormant and not serve your business. It is said what you focus on expands. This is so true when running a business or doing work in the non-profit sector. If you focus on the challenges and the negativity surrounding something you will encounter more challenges and more negativity. If you focus on the positive aspects of the project and approach it with joy you will attract more positivity and joy to the project. One element that a business needs is brand awareness and this should be a focus in all you do. I am very involved with The American Cancer Society Relay For Life of West Boca and my focus is on raising funds for research, education, advocacy, and services. I have set a goal of raising $2500. Each day that I am out in the community I wear Relay For Life apparel to draw attention to what I am doing and I also have my literature with me. By planning out the day and picking a lane and wearing my brand I am able to create a buzz and brand recognition for Relay For Life. The key is to focus on a plan, plan the work, work the plan, and make adjustments. When you are focused with the end in mind you will be able to take action to bring the plan to fruition. Ask yourself what you want from your advertising, marketing, and media relations and then focus on the desired results and take action to bring everything to fruition.

Knowing what you want and then taking the steps to get it will take discipline. If you know that you are most productive when you do a morning ritual be disciplined to do that ritual everyday. I personally get up and do a gratitude prayer, then after I shower and get dressed I tale out Rev, Dr. Dee Adio- Moses Book Heal your life with daily affirmations and prayer, then I read Marianne Morrisey’s Miracle Minute, then I write in my gratitude journal. I also play uplifting music to get me centered and grounded. In being disciplined in doing this I put in motion elements to have a successful day.

I also plan out my day and set daily goals so that I can move forward in a positive direction of my goals. In being disciplined I am able to accomplish great things and continue on my mission to help other people excel by being of service and value. Continue reading Advertisement Ideas: Focus, Discipline, And Execution!!!!

Advertisement Ideas: Hit The Bricks!!!

This entry was inspired by an encounter I had yesterday (9/17/2014) while I was out hitting the bricks to promote and collect donations for The American Cancer Society Relay For Life of West Boca Raton. I walked into a CPA Office and was greeted by a woman who I obviously took by surprise. I told her who I was and what I doing and she had a hard time wrapping her head around the idea that I would cold call businesses collecting donations. She made this apparent by telling me so. I explained to her that for the last 38 years I have been fundraising in this manner. I suggested that maybe she should hit the bricks for her business as you never know who might need a CPA. One of the hardest but most effective ways to promote your business is to hit the bricks and get out in the community to let people know who you are and what you do as you never know what can come of things if you hit the bricks.

Advertisement Ideas: The Hitting The Bricks Strategy!!!

Collinsville Relay for Life kicks of Jan. 23 In my efforts to lead by example as The Fund The Cure Leader for The American Cancer Society of West Boca Raton I have a strategy each time I decide to go out and hit the bricks. This strategy translates very well into business. Continue reading Advertisement Ideas: Hit The Bricks!!!

Advertisement Ideas: We Will Never Forget!!!!

Advertisement Ideas: We Will Never Forget!!!

As I sit at my desk at WRPBiTV, where I host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I begin to reflect on where I was 13 years ago (9/11/2001) when I saw the news of the terrorist attacks. These attacks galvanized our nation and brought people together from all walks of life. As I reflected on the events of that day I begin to think what if a business could make that indelible mark on the audience that they seek to attract? Budweiser made a tribute ad that aired once during The Superbowl that created a buzz as it evoked many emotions and touched the heart of the viewer.
This commercial epitomizes what every advertising campaign should have.

An effective deliberate message.

A connection to the audience.

Proper brand placement. Continue reading Advertisement Ideas: We Will Never Forget!!!!

Advertisement Ideas: Get Up Off Of That Thang!!!

It was August of 1989 when I attended my first ever Florida Jaycees Conference, where I won The First Timers Competition, that I first heard the cheer GET UP OFF OF THAT THANG!!! I thought what did that cheer represent and it represented a call to action encouraging people to get up off their ass and do something. As I got to know the members of The Coconut Grove Jaycees throughout the years of my involvement with The Jaycees as a local chapter president, a district director, a regional director, state director of training, and state-wide vice-president i began to realize that what makes them successful as an organization is their leadership and their marketing strategies. The Coconut Grove Jaycees started The Coconut Grove Bed Race as fundraiser for The Muscular Dystrophy Association. Today that is one of the biggest events in South Florida. Today The Coconut Grove Jaycees have a very recognizable brand and have built a reputation as a top non-profit providing leadership training through community service. The Coconut Grove Jaycees have helped many people to advance in their chosen fields of endeavor and have seen many members become successful entrepreneurs.

To put together The Coconut Grove Bed Race The Coconut Grove Jaycees utilized a tool known as The Chairman’s Planning Guide that should be used by every business to plan, implement, and evaluate projects.
Jaycees CPG, this link will give you the format that you can then adapt to your business or non-profit projects.

Advertisement Ideas: Get Up Off Of That Thang – A Case Study!!!

In all my years of involvement with the Jaycees the one thing I learned from The Coconut Grove Jaycees is that you have to take action. When you have an idea take action to implement and make sure after implementation you let people know about it. In my workshops I teach people about obtaining media coverage as I have gotten up off of that thang and secured media coverage for myself and causes I support. below is an article done last year about POINTS FOR THE CURE AND SHOUT OUTS FOR THE CURE, which I will be doing again this year for THE 2015 AMERICAN CANCER SOCIETY RELAY FOR LIFE OF WEST BOCA RATON. Yesterday(8/30/14) I ran SHOUT OUTS FOR THE CURE during The Parkland Rangers VS. Lauderhill Broncos Pop Warner Football Games and raised $62. This was done by getting up off of that thang and using my position as a PA Announcer to do something good to help create a world with less cancer and more birthdays. It is in taking action that you get results. Continue reading Advertisement Ideas: Get Up Off Of That Thang!!!

Advertisement Ideas: Stop Making Excuses!!!

This entry was prompted by an interaction I had with someone as I offered to put promotional materials into 25 Swag Bags that I will be giving out during my presentation at The How To Sell Your Genius Tap Into You Seminar on Friday, August 29, at Broward College in Fort Lauderdale. The woman has an herbal and essential oil business who the last time I spoke to her told me how slow business was. Those of you who read this blog on a regular basis know that I believe there is no reason for a business to be slow and thus when people tell me how slow their business is I always look for ways to change that perception. I offered to put her cards and a small sample bottle into The Swag Bags she wrote me back that she was involved in many expos where she had to give gifts and would be passing on my offer. I thought okay her loss because of the 25 people who will receive The Swag Bags 2-3 may have wanted to purchase her oils and herbal supplements if they knew about her. Continue reading Advertisement Ideas: Stop Making Excuses!!!