Tag: JDOGG Lederman

Advertisement Ideas: Are You Playing At Business Or Doing Business???

Advertisement Ideas; Are You Playing At Business Or Doing Business??

 I ask this question today as I have  realized that there are talkers and there are doers when it comes to business. I recently had a life coach who was teaching marketing skills to his clients in the wrpbitv studios for an interview for my Internet TV Show, the Anything Bucket, which airs on Wednesday Night at 8:00 PM EDT at www.wrpbitv.com. I offered the opportunity for him to purchase a fully edited clip with his contact information for $100 and he said he couldn’t afford to do it at this time. I chalked this up to another chump professing to know marketing and fooling those who believe his shtick. If someone is supposed to be teaching marketing and doesn’t market themselves  how good can they truly be? I asked the man are you playing at business or are you serious about doing business? He proceeded to make every excuse why he wasn’t going to buy the clip. It was at that point that I determined that I am only going to seek qualified people who are serious about maximizing their message and who understand the value of having a clip and realize that when you spend money you make money. If you are under capitalized think of a way to find capital and then invest it wisely.

 It is all about The Benjamins as with more money you can do more things like give back to the community and thus build your brand by gaining a reputation for being a civic advocate. Each year I seek donations for The American Cancer Society Relay For Life of West Boca Raton and I support those who donate products, services. and money to the cause. If you are serious about doing business you should visit http://main.acsevents.org/goto/jdogg1 and make a donation or call 954-254-8227 to donate a product or service. The publicity you receive from this type of support will strengthen your brand and in the long run help you to create additional revenue. Continue reading Advertisement Ideas: Are You Playing At Business Or Doing Business???

Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!

Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!!

 

 Today I heard it again when I approached someone about being on my TV Show, The Anything Bucket, which airs on Wednesday at 8:00 PM EDT at www.wrpbitv.com, I can not afford it. I made it a point to explain to them that there is no fee to appear on my show and that by appearing on the show they are reaching an audience of over 48,000 viewers. I did explain that I offer people an opportunity to buy their clip for $100 and the clip is fully edited with contact information, however they are not obligated to purchase the clip.  I was following up on lead and heard I don’t have the time and I though okay people you are coming from a position of lack and this is holding you back. It was after my last encounter when I hear I tried Internet before and it didn’t work that I was motivated to write this article to help all business owners and all those involved in marketing to go from a lack mindset to an abundance mindset.  Ask yourself what opportunities have I turned down and made excuses why not to invest in my business?

 Changing your mindset from lack to abundance will help to market yourself and you will begin to attract the people that are meant to do business with you. I went into a business yesterday to ask them about being on my  Internet TV Show and I asked the gentleman who is ideal client was and he said every women who wants clothes. My mind immediately went to wrong answer if you don’t know your target audience you will not succeed. I always do my best to peel back the onion so that I can frame an interview around the business person so they can tell their story and resonate with their desired target audience. Again the idea is to shift from a lack mentality to a mindset of abundance. In  knowing who your target audience is and understanding that this audience is abundant and you can reach them through various platforms you will begin to experience abundance in your business. Continue reading Advertisement Ideas: How To Shift From Lack To Abundance Thinking!!!!

Advertisement Ideas: How To Choose The Correct Opportunity!!!!!

Advertisement Ideas: How To Choose The Correct Opportunity!

 How many times have you used the phrase I am not interested? How many times has your lack of interest cost you business? How many opportunities have you let slipped past you in the last 6 months that could have made a difference in your business? Each day we are bombarded by opportunities and each day we as business people must decide which is the correct opportunity? In many instances we may not have time to look at  or listen an unsolicited proposal so we blow it off and lose out on what could have been a great opportunity. Instead of blowing people off I would suggest stating to someone I would like to talk to you about this however I work on appointments to go over opportunities I have an opening in my schedule on___________ would you be able to speak to me then. A good person will answer yes I can or I have other appointments however  will leave you the information and follow-up with you.  The idea is to be open to receive information as you never know how someone can be of value and service to you. In many cases the people struggling in business are those who do not look at opportunities or seek opportunities.

 In his book Soul Currency  Ernest Chu states he asks all that he works with if they are open to receive. He asks this question as he knows that when you are open to receive more opportunities that make sense will be presented to you.  The question remains how do I choose the correct opportunity? The first factor is to see if the opportunity serves you in a positive way. The second factor is does this opportunity put me in front of my desired customer/client? The third factor is doe it make sense financially? By using these 3 factors you can choose the correct opportunity. Continue reading Advertisement Ideas: How To Choose The Correct Opportunity!!!!!

Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: Put Out Or Get Out!!!

 I have been doing marketing and media relations for over 30 years and have lived by the concept of put out or get out.  This concept simply means either you put yourself out there and promote who you are and what you do or you simply get out of your business. Too many people go into business today with out and idea of how they will market themselves and how they will advertise and garner interest in their business.  I was at Starbucks today and overheard a gentleman trying to sell his services to a potential client and he had no marketing materials all he kept doing was talking and talking and telling of all he did. he kept telling stories of his successes however had no testimonials or anything to give to the potential client. The first thing you should have when putting yourself out there is a brochure to give to potential clients or at least a business card that capsulesizes who you are and what you do.

 I have written about the three-foot rule in this blog before. It is simple if someone is within 3 feet of you talk to them as you never know where the interaction may lead. Today I overheard a group of people speaking at Starbucks about empowerment. As I walked by them I stopped and said sorry to interrupt but I heard you speaking bout empowerment and wanted to give you my business card, I am Jonathan JDOGG Lederman and I am known as the positive broadcaster, If I can be of help to you in getting your word out please connect with me. By having my business card I was able to make a connection and now it is up to the universe to see what happens. Continue reading Advertisement Ideas:Put Out Or Get Out!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Today’s post was inspired by Kellie Kuecha as she continues to help others understand the importance of branding and advertising

Kellie’s knowledge of branding is amazing, she has helped so many people to achieve success. She is a well sought after speaker and has grown her own enterprise to be recognizable as a leader in the personal development field. Kellie has taught me that advertising is an everyday walk as the key is to reach your desired target audience and create a tribe of followers who will recommend you to others. Kellie further expounds on why advertising should be part of your everyday plan in her Brand Omnipresence Class. Please visit www.kelliekuecha.com to find out more about how she can help you own your world and strengthen your brand.

Since meeting Kellie Kuecha, who taught me  that you are your brand I have branded and rebranded The JDOGG Name. I continue to understand how important advertising and branding is to be a successful business leader. I ask you what is your advertising strategy?

 

 I was in a $1 store the other day that was closing up shop. I was curious as to why they were closing as I never like to see a business fail. The answer I received was we just couldn’t make it. I asked if they had an advertising plan when they began the business. I was amazed when they said no. I guess I shouldn’t have been surprised because one of the points I make in my workshops if is if you do not advertise you close.  I am often amazed by those who do not have an advertising/branding strategy and then wonder why they are not flourishing. re-branded The JDOGG name. Most recently I changed my moniker from The Spiritual Emcee Maximizing Your Message to The Positive Broadcaster. I did this to better reflect what I do and that is broadcast a client’s message in print, electronic, and social media.  The reason that advertising should be part of your daily plan is that there are always people seeking the products and services you offer and if you do not advertise they may not find you and go to your competitor. Continue reading Advertisement Ideas: Why Advertising Should Be Part Of Your Daily Plan!!!!

Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Why Do Internet TV?

 When you visit www.wrpbitv.com you see this photo as I am The Host of The Anything Bucket, which airs at 8:00 PM EST on Wednesday. A question that I am asked now as a host is why do Internet TV? The answer is quite easy because of the trend that more and more people are looking for alternatives to terrestrial TV and turning to the Internet as a source for their entertainment. This year an Internet TV Show, House Of Cards,  has been nominated in 9 categories for The Emmy’s showing that this medium is a great way to help you to maximize your message. My show launched to an audience of 48,000 on August 7, 2013 with 77% being in my immediate market of Broward and Palm Beach County.  Continue reading Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: Taking Advantage Of Opportunities!!!

 

 Today’s blog post was inspired by The Pet Shop Boys song Opportunities. As I began to listen to the song I understood that it was talking about collaboration. Collaboration is a an excellent way to maximize your message and also reap the benefits of strengthening your brand and increasing your revenue.  When it comes to advertising sharing the expenses with other businesses makes sense as everyone can get their word out and reap the rewards. Let’s take for example that a FULL PAGE AD in La Bonita Kidz and Teenz, www.labonitakidz.com, costs $500 you can find 4 other businesses to split the costs and each business pays $100 and all 5 of you get maximum exposure with your own message and thus making the advertising affordable.  It is finding ways where everyone benefits that you have the most success.

 It is through team work that you can lift other people and thus lift yourself. Think about it you have a sub shop and down the block is a movie theatre. You visit and meet with The General manager and offer them discount coupons to your sub shop and in return they give you FREE Movie passes to give to your patrons. This creates a great cross promotion where everyone benefits and in return both businesses increase their exposure and their revenue. The idea is to look for great opportunities to create abuzz in the marketplace that will benefit everyone involved. The opportunities are endless when you begin to get creative and proactive. Ask yourself what have I passed up in my advertising and marketing as I made excuses to not take advantage of the opportunity. Think of what could have happened had you invested in an offer to pay $140 + tax to La Bonita Kidz and Teenz for a 1/4 page ad and a write up to appear in the magazine and reach 5000 mothers of middle school and high school aged students. You could have leveraged the write-up to build credibility and create interest in your product or services. When making an advertising decision ask yourself what does a client/customer represent to me? Think how many new customers/clients do you need to justify the investment in advertising?  Make sure the advertising is hitting your target audience, do not get fooled by circulation/distribution numbers. There was a local pre-school who decided to get caught up in numbers and bought an ad for $1000 in a publication that is distributed to 50,000 residents not realizing that 42,000 were being delivered to over 55 years of age communities, not exactly his target audience. When making the decision to promote or advertise make sure that the avenue you choose reaches your target audience. Continue reading Advertisement Ideas: Taking Advantage Of Opportunities!!!!

Advertisement Ideas: 30 Days To Jump Start Your Marketing & PR!!!

Advertisement Ideas: 30 Days To Jump Start Your Marketing and PR!!!

 Are you maximizing your message? Are you overwhelmed when you hear Twitter, Facebook, Pinterest, Tumbler, Stumble Upon, Vine, LinkedIn? Have you sat down to plan, implement, and evaluate an effective marketing and public relations strategy? I am amazed by the many  entrepreneurs who tell me they do not have a marketing plan. I often respond if you don’t know where you are going how are you going to get there. This entry is designed to be a road map on how you can jump-start your marketing and public relations in 30 days. It is based on a track record of success in obtaining media coverage for those who have chosen to work with me. It piggy backs on the concept of plan your work and work your plan. If you want to attract customers/clients you must have a strategy to do so as the idea of build it and they will come as a strategy is becoming less and less effective.  Every day you open to accept clients/customers you should be doing something to market your business.

Advertisement Ideas: The 30 Day Plan

 Create your message and announce it to your staff. Develop your logo that will be synergistic with your message. Put out a media release to your media contacts and your email list.

     Decide where you are going to promote your message, write and send out media releases.

 Promote across your Social Media platforms. Choose 4-5 to use and see which gives you the most reach. You can do this daily, weekly, every other week, or monthly. The key here is to give content that will be of service and value to your audience.

 Begin to attend networking events and deliver your message then follow-up with the people you spoke to with a special offer.

 Create a you tube channel and start posting videos that are relevant, entertaining, and resonating.

 Research and find media outlets to advertise with. Make sure all ads have a strong call to action. Continue reading Advertisement Ideas: 30 Days To Jump Start Your Marketing & PR!!!

Advertisement Ideas: Why A Full Page?

Advertisement Ideas: Why A Full Page?

   As an ad executive and marketing consultant with La Bonita Kidz and Teenz Magazine, www.labonitakidz.com. I am often asked why a full-page. My answer is always because it gives you an opportunity to tell your story because facts will tell but stories sell. The second answer I give is because it allows you an opportunity to section the page  off and promote many things about your business. My third answer is because for $500 + tax you are getting maximum exposure in the market place over a 3 month period of time as we are a quarterly magazine. Continue reading Advertisement Ideas: Why A Full Page?