Advertisement Ideas: Adevertising Expense or Investment?

 Investment                                    Expense

In all my  20 + years of advertising sales and design and developing advertisement ideas I have always pondered the question of is advertising an expense or an invetment? In many cases it depends what side of the table you are on, are you the one selling the ad or the one buyimg the ad?  It all so depends on your mindset about about business. In many cases when businesses are slow they cut the marketing and advertising budget looking at it as an expense when that is the time to increase the budget and strengthen your brand and look at advertising and marketing as an investment because you can measure the results. If you run an ad with a specific tracakable number you can see haw many calls it generated, if you create a unique link to get to your website from the ad you can track visitors and the actions they took.  The key is to look at all the advertising choices and determine if I invest in this type of marketing will it increase my brand awareness, will it create a buzz, will it drive business. Continue reading Advertisement Ideas: Advertising Expense or Investment?