Advertisement Ideas: The Proactive Manifesto!!!

In business it is imperative to stay ahead of the curve by being proactive in all you do. Daily action in the advertising area is necessary to insure for revenue growth and brand recognition. Knowing what is going on in the marketplace as it pertains to your business is important as it will allow you to stay ahead of the curve so you can deliver what your clients/customers are seeking. The key is to come up with several advertising ideas that will drive clients/customers to you so that you can strengthen you brand and increase your revenue. As long time readers know I have worked in the sports related field for many years holding positions ranging from public relations intern to public address announcer. In each position I knew the importance of being proactive so I learned the lay of the community around where the teams played and began to market accordingly. I remember working for The New York Liberty of Major League Volleyball and Jerry Saperstein. If that name rings a bell it should as Jerry is the son of Abe Saperstein who was the founder of The Harlem Globetrotters. As I worked with Jerry I learned that you must plan your work and work your plan. Jerry once told me getting the fans to come is only 1/2 the battle the other half is getting them to come back. This lesson has served me well as I changed the word fans to clients/customers and over the years have come up with many programs that focus on customer/client retention. The key is to have a proactive manifesto that allows for several advertising ideas to be implemented. I remember a game we had on Mother’s Day and I partnered with a local florist to give us roses to give to the female fans in return for advertising and marketing consideration. We advertised that all mother’s get in free and the 1st 100 receive a rose this worked out very well as we had over 1000 fans that day and it was estimated that 750 were female. Guess where everyone from The N.Y. Liberty went when they needed flowers in the future? Yes, you got it to the flower shop that partnered with them. The lesson here is to be proactive and take advantage of marketing and advertising opportunities.

In the time I worked with The Liberty I saw the importance of marketing, public relations, media relations, and all aspects necessary to have a successful sports franchise. We went from averaging 300 fans a game to over 500 by the end of the season. I was asked how we did this and the answer was that we had a proactive manifesto. The 1st rule of this manifesto was that we all agreed that we would share The N.Y. Liberty with everyone we came in contact with. We began to do extensive outreach to every media outlet, school, church group, synagogue group, volleyball organization. If there were people to talk volleyball to we were talking volleyball. We came up with a plan and worked proactively to implement that plan making adjustments along the way. We even had a TV contract to show the games on ESPN. Continue reading Advertisement Ideas: The Proactive Manifesto!!!

Advertisement Ideas: How Creative and Proactive Are You?

I always ask the question to my clients, How Creative and Proactive Are You? I ask this question as these two elements are very important to growing a business be a brick and mortar business or a home based business. Many time I find that the reason a business is slow is that the owner may lack the creativity needed to gain recognition and to build their brand. I also find that many business owners wait to react instead of planning and implementing programs that are proactive and thus keep them ahead of the competition.

A great example of being creative and proactive would be to capitalize on the latest Ralph Lauren Controversy of their outsourcing the manufacturing of the USA Team Uniforms to China and to promote that your products in your brick and mortar business are made in America. Many years ago there was a campaign Look For The Union Label that increased revenues and brand recognition for those that participated.

By looking for current issues and capitalizing on them you can increase your brand awareness and continue drive business. Another Example of creativity and proactivity is to capitalize on the upcoming election. Imagine running a campaign that gives a special rate on your products and services if someone presents their voter registration card to you. You could promote this in all of your ads, on your social media, and in your communications. Continue reading