Advertisement Ideas: Be Aware And Take Action!!!

Tomorrow, 5/21/2015, is Red Nose Day? You may be asking what this have to do with being aware and taking action? The answer is that it is one of the many days on a calendar that will go unnoticed by the majority of people however those that are familiar with it will capitalize by going to Walgreens and getting a red nose and wearing it out in public to draw attention to themselves and thus engage people. M&M’s is a sponsor as well and will be donation $1 every time #MAKEMLAUGH is used in social media. As someone who is always marketing myself and my services I am using Red Nose Day to further my purpose to help other people excel as I have made a video which is on YouTube that I am sharing across social media platforms. I have taken a selfie of me wearing the red nose and put it upon my Twitter and Facebook Pages. Some have said people may not take you serious because of that picture. My reply is that may be true but those meant to do business with me will see that I am real and authentic and thus want to do business with me. The idea is to be aware of opportunities that are available to you promote your business and build awareness while also driving traffic and increasing revenue.

Imagine you purchase bags of m&m’s and then sell them in your office and donate the money to RED NOSE DAY and publicize this through videos, social media, and press releases showing that you are an entrepreneur with heart who serves the community. Maybe you are a life coach and you choose to donate a portion of every session booked in May to RED NOSE DAY and you promote this across all your marketing platforms. The idea is to leverage RED NOSE DAY so that it helps you strengthen your customer base while increasing your revenue. People like to do business with those they perceive as being charitable and heart centered.

You can do what a local realtor, Ron Contronio, did and buy a couple of cases and organize a watch party to watch The RED NOSE DAY Special on NBC thus creating a fun way to network and help worthwhile causes. When visiting www.rednoseday.org one will see the various charities that are being supported. You could take these logos and make fliers to give out to your customers/clients to support RED NOSE DAY. You could make posters that say We Support RED NOSE DAY. Then in all your marketing material show that you support RED NOSE DAY. Leveraging support for RED NOSE DAY can increase traffic to your business and thus increase revenue.

NBC has incorporated RED NOSE DAY into several of their most popular shows like The Voice showing how important integration marketing is to the success of a business.

RED NOSE DAY is just one of several activities that you can be involved with to bring awareness to your business and thus increase your revenue. Every community now a days has a website where events are listed. Look for the events that resonate with you and fit into your marketing plan. The key is to be aware and to take action so that you are always on the top of the mind of your target audience so that when it comes time to utilize your products and services they think of you first.

Advertisement Ideas: Be Aware And take Action: A Success Story!!!

Regular visitors to this blog know my passion for helping those touched by Cancer. I recently was made aware of several food truck round ups in my area and I went to a couple to solicit donations for Relay For Life. I did very well and was able to use my service with Relay For Life as a lead into to book guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. By taking action and capitalizing on events like these I have been able to help a worthy cause and promote myself. As a result more and more people know who I am and are more apt to do business with me. Remember people will do business with those they know, like, and trust. When someone feels good about you they will be comfortable in giving you business or recommending you to others for business.

By getting involved in the community and being aware and taking action you may be recognized with a community service award like I was and given a great platform to promote yourself. Stay Positive!!!

Advertisement Ideas: Get Loud!!!

As you sit down to plan out your marketing strategy you can take a lesson from Jennifer Lopez and get loud. It is often said that the squeakiest wheel gets the grease well in advertising and marketing it is often the company that makes the most noise that gets the clients/customers. In a day and age where everyone is looking for ways to differentiate themselves from their competition it is important to focus on letting the end-user know the benefits of your product or service so you are heard over the competition. This could mean doing business in a public place like a Panera Bread, which is what I did last night (4/16/2015) as I ran the committee meeting for The American Cancer Society Relay For Life of West Boca Raton. After the meeting I was making a call about Relay For Life and a patron over heard the call and came over and made a $5 donation which opened the door for me to share with her what I was doing with Relay for Life and to give her my business card. By being a bit loud I drew attention to myself and made a new contact. In being outgoing and a bit loud you just may meet the contact who can help you to exceed your goals. Getting loud can mean putting out a bigger print advertisement in targeted publications that reach your desired target audience. In many cases sending a media release to these publications about what you are doing in the community and any new developments in the business will garner you a FREE article which if put on your website and included in your social media will give you credibility and edification in the market place.

Advertisement Ideas: More Ways To Get Loud!!!

One of the best lessons I learned about promotions was from KISS who encouraged us to shout it out loud!!! In a marketplace that is full of noise you must shout your message at times just to get noticed. The end-user for your product or service is being bombarded by advertising campaigns and have become numb to most forms of advertising. As a result to gain a competitive edge in the market place you must get loud. You must also be places where your competition is not. Continue reading Advertisement Ideas: Get Loud!!!