Advertisement Ideas: What The Ice Bucket Challenges Teaches Us!!!

Advertisement Ideas: What The Ice Bucket Challenge Teaches Us!!!

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The ALS (Lou Gehrig’s Disease) Ice Bucket Challenge translates into any language. As I was watching all the videos of people taking The ALS Ice Bucket Challenge I began to think about all the lessons that this teaches us and how it relates to delivering your message. What began as a way to honor and support Peter Frates, who is a former Boston College Baseball Player who was diagnosed with ALS, by raising awareness and funds for The ALS Association, www.alsa.org , has morphed into a world wide phenomenon where it seems everyone from a local coach to someone like Former President George Bush is taking the ice bucket challenge. Some like Charlie Sheen dumped $10,000 over his head and challenged his colleagues to do the same and donate the $10,000 to The ALS Association, www.alsa.org. Verne Troyer put a twist on it dumping milk over his head while eating a cookie. The ALS Ice Bucket Challenge has taught us that if you have the right message targeted to the right audience and utilize the right platforms you can be very successful. In the time frame of July 29 – August 22, 2013 The ALS Association raised just under $2 million in that same time this year due to The Ice Bucket Challenge they have raised over $40 Million.

ESPN recently did this story on Pete Frates who is the inspiration behind The ALS Ice Bucket Challenge. Now to look at what The ALS Ice Bucket Challenge teaches us.

1: Taking action and having the right motivation leads to success

2: Being creative in how we deliver the message garners attention and creates positive results

3: Developing a following and having them become advocates builds awareness and support Continue reading Advertisement Ideas: What The Ice Bucket Challenges Teaches Us!!!

Advertisement Ideas: Dominate Your Industry Like ESPN, & CNN!!!!

Advertisement Ideas: Dominate Your Industry Like ESPN & CNN!!!!

When most consumers were asked to name their top sources for sports or news ESPN and CNN ranked in the top spots respectively. ESPN has built a brand that is synonymous with sports and has expanded through the development of niche markets with networks like ESPNU that focuses on college sports, and shows like Around The Horn, Pardon The Interruption, and Sports Center to dominate the marketplace and be the leader in their industry. CNN has become the #1 news source for people as they continue to meet the demands of their viewers. This led me to the question of How Can You Dominate Your Industry like ESPN and CNN? Continue reading Advertisement Ideas: Dominate Your Industry Like ESPN, & CNN!!!!

Advertisement Ideas: How To Build A Strong Social Media Presence

I am asked all the time JDOGG why do I have to have a social media presence? My answer is because if you have a strong social media presence and those who like you or follow you know you and trust you you can monetize them not only for your business but for other endeavors as well. The next question is then how do I build a strong social media presence? The answer lies in the following process:

1: Know who you want to The adage I like to use is some will, some won’t, some waiting, so what, next. Not everyone is meant to be your client or to support your cause.

2: Create a Brand and A Tag Line that will reach the audience- For example I am known as Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message, and people who I am looking to work with and help excel have come to know my logo and often state you’re the guy with the fired up microphone logo.

JDOGG Lederman has a consistent brand and message

JDOGG Connections Build A Presence on Social Media Platforms

3: Know what social media platforms you want to use and learn how to use them or find someone who you can use to do this for you. Continue reading Advertisement Ideas: How To Build A Strong Social Media Presence