Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!!

 

Kmart, is an American chain of discount stores headquartered in the United States. The chain purchased Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Walmart and Target, with stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. As of February 2, 2013, Kmart operated a total of 1,221 Kmart stores in 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands. This store count included 1,196 discount stores, averaging 94,000 sq ft, and 25 Super Centers, averaging 168,000 sq ft.

Kmart did not get here by accident they have continued to market very proactively in the markets that they serve. This year their Christmas advertisement created quite the buzz, which should be the goal of every  campaign. if your campaign does not create a buzz about your business you are missing a major component in your strategic marketing.

This video has been viewed 311,346 times. Now think of this how if 1%  of those who viewed the video went to KMART and of that 1%  5% purchased JOE Boxer Items then this campaign was a success. What are you doing in your business to create an interest in your products and services.  When you plan your marketing strategy it is important to know what your goal of the campaign is, how you are going to reach your target audience, and what you are seeking to accomplish. In today’s market place where competition is fierce for the consumer dollar it is important to have a recognizable brand that instills confidence in the consumer.

Once you create  buzz like KMART you must then create a plan that instills customer loyalty. It is imperative that you exude a message if service and value in all of your advertising. Every time a customer does business with you the interaction must be one that builds the relationship so each time they seek your product or service they come to you before they go to someone else. Continue reading Advertisement Ideas: KMART Teaches Great Lesson In Branding!!!