Advertisement Ideas: Burn The Box!!!!

Advertisement Ideas: Burn The Box!!!

It is now time not only to think outside the box but to burn the box and release the contents that may be stopping you from maximizing your brand awareness and revenue. In the 40 years that I have been working with non-profit organizations and for profit businesses I have noticed something that those who struggle have in common and that is they get stuck in their ways and do not adapt. There is no reason today for anyone to struggle. The reason you may be struggling is that you allowed yourself to be caught in a way of thinking that hasn’t allowed you to move forward in a positive direction of your goals. I have heard so many times over the years that I don’t have money to advertise or I’ve tried everything and nothing is working. This mindset is what is keeping you trapped in the box and why you are falling short of your goals. It is time to burn the box and go from limiting beliefs to limitless beliefs.

It is time to put all of your limiting beliefs into a box and burn the box then spread the ashes as compost and then begin to change the way you go about doing things. When you think you don’t have money to advertise you need to turn that into I will find affordable and effective advertising methods. I recently came into 19 boxes of books from assorted genres as a result f a death in my family. Instead of saying oh I don’t have the money to advertise theses books I found some free resources like sell and trade groups on social media and started posting photos of the books. I also decided to donate 50% of all book sales to The American Cancer Society Relay For Life Of Sunrise. As a result I sold 4 books today (7/15/17). I still have a condo that looks like a used book store but I am finding ways to let people know about the books and as a result I am moving the books and helping a cause that I believe in while also turning inventory into cash. When you burn the box and release the stinking thinking that is stopping you from manifesting the life that you want you will find that you begin to attract more peace, love, joy, and prosperity into your life. It all comes down to having the proper mindset when it comes to raising funds for charity or running your own business. Continue reading Advertisement Ideas: Burn The Box!!!!

Advertisement Ideas: Why People Suck!!!

As someone who is committed to being of service and value to others I have come to realize that most people suck. The answer why most people suck is that they feel entitled and have lost respect for those around them. I have come into contact with many people who simply suck the literal positivism right out of your soul as they will make arrangements with you and then not show up. When they are called out about it will say oh I forgot or something came up. These same people will then wonder why what they are doing in their personal, professional, and spiritual life is not working. I recently offered someone an opportunity to have items at no charge for them to use in their non-profit endeavors they said oh I will meet you at a certain time and a certain place. I showed up and waited for 2 hours and then left and messaged them only to get the response of oh I forgot. How do you forget when I spoke to you an hour before we were supposed to meet? How about having to chase people down for money they owe for services that you performed. I have had a couple of people even not pay me claiming we didn’t have an agreement. Come on people what happened to being impeccable with your word?

I am generally an even keel very positive person but there have been situations that have arisen that make me go from Mr. Nice Guy to Bat Shit Crazy. I go out of my way to be of value and service and people don’t show up or people make promises and don’t keep them. I have seen this in business many times and it is always amazing to me how the other party want to make excuses and point the blame to the other party. Come on people what has happened to accountability? I recently offered someone items for their incentive program and I gave them 120 days to connect with me and they used the I was so busy excuse stating that during the week they didn’t get home until 8 PM and that on the weekend they were working 12 hour days. I felt bad that this person had to work 2 jobs but I was the one offering the items and I chose to offer them to this person first. As a result of this person being an excuse maker I gave the items to another organization. I have realized that most people suck and that it doesn’t pay to be nice so guess what when I get items that could help others and spread the concept of positivism I will use them for my endeavors and if people are serious about getting assistance from me they know where to find me.

I have been involved in business and non-profit endeavors for over 40 years and in my case I have had some good experiences but I have also had some bad experiences. Perhaps the bad experiences are a result of me being too nice and allowing people to get away with certain behaviors. It could be that people suck sometimes and fail to realize what I am offering them and how they can take what I offer and improve their personal, professional, and spiritual life. Like for example today I am at Starbucks with 3 John Cena Hats and 3 John Cena Wrist Band and Head Band Sets for a lady who run’s a non-profit and was looking for items for her fundraiser. She direct messaged me that she would be here, well she hasn’t shown up yet. Another woman was supposed to come by and get a printer and a gift I have for her son and she hasn’t shown up. This is why I have come to the conclusion that people suck sometime. I am trying to do good deeds and you leave me hanging then wonder why I don’t support your charity or do business with you any longer. Come on people look at yourself and your actions. I’m sorry with an excuse doesn’t cut it when I am the one going out of my way to help you and do something nice for you.

I have given people so many opportunities to maximize their message and increase their revenue only to see that they suck. When I had a TV Show, The Anything Bucket, which aired on www.wrpbitv.com I would book guests and offer them a chance to buy their clip of the interview. many of my guests were very good and purchased their clips understanding that when they bought the clip they were helping me monetarily while also helping their business. Then there were those who didn’t show or said they were going to buy the clip and did not. Did they not realize that me being a host and selling the clips was a revenue stream for me? It was at that time that I decided to help those who respected me and would support me and to leave the people who suck behind. Unfortunately we have become a society of people who are using the what is in it for me mentality instead of how every party can benefit from the interaction.

It is now time to turn the page and to remove people who suck!!!

Advertisement Ideas: Empower Your Staff!!!

One of the words that has been used time and time again over the last few years is empowerment. The term is defined as follows to give power or authority to; authorize, especially by legal or official means: to enable or permit. I chose to write about this today as I have witnessed so many opportunities lost due to the lack of empowerment given to staff and as a result sales have declined and brand awareness has been weakened. I have witnessed a lack of empowerment in many areas of businesses however the one area where I think empowerment lacks the most is in the marketing arena. I have been out in the community promoting The American Cancer Society Relay For Life of Sunrise, which will take place on May 5, 2017 from 6 PM – 12 AM (Midnight) at Piper High School. I have been approaching places like McDonald’s, Subway, and Pizza Hut and each store manager at these establishments told me the same thing you have to go through corporate for that. Now I don’t mind calling corporate as I have been doing fundraising for over 40 years and I know how to present ideas that will make sense to a business. When I called corporate recently for these three businesses I was told oh we have a committee that takes care of that and you have to fill out a special request form. Again I don’t mind doing this however if the managers at these locations were empowered and given the authority to make a decision based with a marketing budget the local stores would benefit more as they would feel that they had a stake in the location and as a result would work harder. Corporate would benefit as they wouldn’t have to be bogged down in paper work and their brand would gain more recognition and their revenue would increase. Think about it we are told that people do business with people they know like and trust so what better way to get to know people get them to like you and trust you than having an empowered staff that will be dedicated to growing your business.

Each day businesses lose out on sales because they have failed to empower their staff members and have also failed to understand the concept of cause marketing. I remember working for Brunswick Margate Lanes as a counter control supervisor and sales associate and having a charitable organization approach me about helping them with a fundraiser. I went to my GM and asked if we could give them the lanes for Free as we could write it off as a marketing expense. He said yes as a result the charity booked 10 lanes bowled 3 games at a cost to the bowling center of about $150 however we sold over $500 at the snack bar to this group and had over $350 in sales from the bar plus we booked 3 birthday parties. By empowering me to do this we exceeded our sales goals for the month. In being empowered to make special offers and create special short season leagues I was able to put 1,599 bowlers on the floor for the summer which led to the opening of a pro-shop at the center creating an additional revenue stream. The key is to empower your staff and let them make decisions that make sense for the business. Continue reading Advertisement Ideas: Empower Your Staff!!!

Advertisement Ideas: Get Out!!!

When was the last time you got up and went outside of your business to promote your business? I have spoken to many business owners about the importance of putting yourself out there and meeting people as you never know who you might meet and how they can be of service and value to you or how you can be of service and value to them. Sometimes the best promotion is self promotion.

I was out doing a Facebook Live video on January 18, 2017 in front of The Local Subway when a couple Audrey and Rich from Bold Venture Press approached me about this book. We had a great interaction and the next day Audrey surprised me with a post in my Get Motivated With Jonathan JDOGG Lederman group on Facebook stating that on February 4, 2017 during the book launch that they were going to donate a portion of the royalties to The American Cancer Society Relay For Life of Sunrise/Tamarac. By getting out in the community and being vocal about who I am and what I do I was able to further my mission to create a world with less cancer and more birthdays. I was also able to make a key contact to secure guests for my radio show, Get Motivated With JDOGG, which airs at www.blogtalkradio.com/jdoggsshow on Monday at 5:30 PM EST. Continue reading Advertisement Ideas: Get Out!!!