Advertisement Ideas: Miyagi Says Focus!!!!

Pat Morita (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you. I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and did a real introspection of where your focus is and what strategic partnerships I should be focusing on? Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!

Advertisement Ideas: How To Use Testimonials Properly

Jonathan JDOGG Lederman uses a video to express a marketing tip while also promoting his blogs.

Advertisement Ideas: How to Use Video Testimonials

This is an example of a testimonial that was done by someone I worked with helping her to receive media coverage. Since the taping of this testimonial, Barbara has used my services on several occasions and each time makes the comment “When I have enough money I want to hire you full-time. You may be asking well you have a video testimonial how is it helping your business? It is helping my business as I am able to post it on my youtube channel www.youtube.com/jdogglederman, I am able to share on Facebook, www.facebook.com/jdogglederman, and at twitter, @jdogglederman. When you have video testimonials you can use them to build your credibility. One way is to use them effectively when doing a presentation at an event and you want people to sign-up for a workshop or to hire you for one on one projects. You can use the testimonials at a trade show by having an endless loop of 4-6 to show visitors to your booth. When you have a testimonial you can use it to build people’s trust. Remember people do business with people they know, like, and trust. People will hear and see what people are saying and be compelled to hire you for your services.

A few keys to remember are:

1: Make the video seem scriptless.

2: Make it seem that the person is genuine and coming from the heart

3: Use the video effectively by annotating it with your web site or phone number- The above still needs to be edited.

4: Share the testimonial whenever and wherever possible

5: You can never have enough testimonials so find all your satisfied clients and record them. Continue reading Advertisement Ideas: How To Use Testimonials Properly

Advertisement Ideas: Being Prepared!!!

We hear it all the time greatness is achieved when preparation meets opportunity and always be prepared. How many of us cringe at the thought of getting up in front of a crowd and speaking? When I read the other day that the # 1 fear of people in America is Public Speaking and death ranks #2, I thought of a quote I heard that means at a funeral more people would rather be the one in the casket than the one delivering the eulogy. Continue reading Advertisement Ideas: Being Prepared!!!

Spiritual Emcee: Being The Best Master of Ceremony

When you receive a booking to be an Emcee there are a few keys to remember:
1: It is about the crowd being entertained- Bring energy and enthusiasm
2: Do you home work- Know about the peopleinvolved ahead of time, know the event, and what is expected of you
3: Arrive early so as to prep and make sure all the equipment runs correctly.

I always am grateful for the gig and the opportunity to be part of events. I generally practice before hand as I ask for a script and bios of performers/players so I have something to use to fill down time. You are there for the audience so know who the audience will be.

You have to be quick on your feet as well so have some quips and one liner available to keep the audience entertained.