I was going to title this blog Wake The F Up America but wanting to keep the blog PG related I decided to title it Wake Up and Make It Happen. How many of you have called BS on the message to the right saying it can’t be done or it takes too much money to make it happen, or I’ll never be able to do that? These negative beliefs are the beliefs that are stopping you from waking up ans making it happen. I am not here to tell you it is going to be easy because it takes some work and time. I am not here to blow smoke up your rear either and I am not going to pee on your shoes and tell you it is raining. I am here to tell you that with the right strategy and the right attitude and making the right connections you will make it happen. Let’s break down these 10 questions to help you to plan, implement, and evaluate the steps needed to take action to make it happen. I learned these in The Junior Chamber Of Commerce(Jaycees) and many have used them to become successful in their personal and professional life.
1: What is the primary purpose? This is a way to formulate your mission statement
2: What are the goals and objectives? This will help you see the big picture and to stay focused
3: What is The Manpower?This will help you to decide who you should seek to help
4:What Materials, Supplies, and Resources will be needed? This will help you in making your choices?
5: What Are The Potential Problems and Solutions?This will alleviate having to guess.
6: What is the Budget?- This will help in determining the cash outlay and pay back.
7: What are the steps necessary and the completion dates? This will help you to stay focused
8: What revisions have you made to the original plan: tweaking the plan is always good practice
9: What Changes would you recommend for a similar project?
10: Give Specific and Measurable Results and a Summary of the project? Being able to give a summary will help you to improve as you grow.
These questions were used to plan and implement and evaluate special projects that The Jaycees Ran. They translate into business as it lays out an opportunity to wake up and make it happen. It is when you have a road map to follow and adjust to that you are most successful. Continue reading Advertisement Ideas: Wake Up and Make It Happen
As I typed in the search on bing for the definition of presence this is what I found:
pres·ence
[ prézz’nss ]
existence in place: the physical existence or detectability of something in a place at a particular time
attendance: somebody’s attendance at an event or physical existence in a place with other people
area within sight or earshot: the immediate vicinity of somebody or something
I began to think about the question I ask to people all the time what is your presence. I ask this because it is no longer build it and they will come, it is now build it and give them a reason to come. I am currently sitting in Starbuck’s and there is a steady flow of customers I being one of them. Their presence in the marketplace and online is not by accident. People can go anywhere for coffee, however Starbucks has created the idea that their coffee is part of a lifestyle of prosperity. They have positioned themselves as the place where professional go to meet, mingle, use wi-fi, and to enjoy their coffee and other assorted items. When on sees the following logo they know it is Starbucks.
Starbucks has created a presence and an awareness through the consistent use of their logo and creating an identity. What are you doing to create your identity so as to increase your presence? Continue reading Advertising Ideas: What Is Your Presence?
This week there were two non traditional days celebrated that could have helped you to build your brand and increase your revenue one was on Friday, it was National Donut Day, the other was on Saturday, it was International Hug Day. I began to think how many businesses that rely on foot traffic knew of these two days and did anything to capitalize on them? I came up with an idea that if these two days are close together in 2013 that you can sponsor a campaign I’ll Have a Hug and a Donut. It could be done very simply by advertising two-three weeks prior to these days that on a certain day to commemorate National Donut Day and International Hug Day that at you place of business the first 150 people to make a purchase will receive a free hug and a donut.
There are many non-traditional holidays that you as a business can capitalize on and many are included in this book:
Introducing the 2012 Edition of Quirky Marketing Calendar The Ultimate Ebook to Promote Your Business 365+ Days a Year!
by Heidi Richards Mooney
The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!
I am often asked JDOGG How do you always seem to have enough money for what you want? The answer is simple I have created several ways to generate revenue. In todays economy it is important to have diversify and have many streams that produce revenue. There are several ways to create multiple revenue streams, some of them are:
1: Do a skills inventory coupled with your assets and your passion, then answer the question what problem or challenge can this solve and how can it be monetized. An example of this is an elderly women who was living on her social security check and barely making it each month. She looked inside herself and knew she was an excellent typist, she owned a fairly new computer with an up to date word processing program, she lived near a college and she began to put up fliers Bea’s Typing Service you write I type $5 per page call_______________. After a few months she began to get many clients from the college and was able to supplement her income not to worry about whether or not their would be enough money to make it. During the summer she would approach local professionals to see if they had any typing/word processing needs and would pick up more clients. Continue reading Advertisement Ideas: How To Create Multiple Revenue Streams
How many times are you going to blame others, make excuses, and do the same thing over and over again expecting different results? It is time to wake up and Market Your Self. Think is there anything that you do that no one else can do? What is it that makes you stand out? What is it that truly makes you a leader in your marketplace.
In The Olympics the difference between a gold, silver, bronze or no medal at all is the fact that you reach down deeper inside and find something that no one else can do. In 1976 Bruce Jenner, won the decathlon and has been using that fame and his positive attitude to market himself ever since.Bruce Jenner captivated the world when he broke the world record and won the gold medal in the decathlon at the 1976 Olympic games, earning the title, Worlds Greatest Athlete. Jenner has become a highly respected motivational speaker, sports commentator, entrepreneur, commercial spokesperson, television personality, actor, producer, author, and charity supporter. Audiences are captivated by ‘ unique Olympic, personal and professional success story.
Using the decathlon as an example think of ten things that set you apart from your competition and capitalize on them using them in all your marketing material.
Advertisement Ideas: Brand Yourself
Whatever business you have the key is to brand yourself and market yourself. When you find out what you have that no one else has you can capitalize on that and market yourself. For example I have a unique voice and come from a spiritual perspective and I also have great experience in marketing and media relations thus my tag line is The Spiritual Emcee Maximizing Your Message. What is that you are known for and what do excel in?I ask this question of my clients so as to create a tag line for them and then help them to market accordingly. I recently met with a women who was helping people to creat a better financial position for her clients and thus gave her the moniker of The Financial Fixer, another client was helping people to find happiness and create the life they were seeking and I named her business, The Happiness Way, and gave her tips on marketing and promoting.
One of the best people at branding is Donald Trump, like him or not he has built a strong brand and you see his image everywhere. You may not have the resources that he has, however you have resources that when used effectively will build your brand. To build your brand you will want:
1: Consistency- From logo design to advertising you want to convey the same message
2: Recognizablity- When someone sees your logo or your name they should be easily able to know it is you
3: Publicity- You will want the media to take notice of you so make PR a priority
4: Reaching Your Target Audience- Know who you want to reach and use resources to reach them
5: Promotion- You want to promote creatively and effectively so as to maximize your message
How Recognizable Are You?
When I say Allstate what do you think of? When I say Nike what do you think of? When I mention McDonald’s what do you think of? You may not have the budget of these big companies but you can use their models to follow. They all share one thing in common they developed a brand that most everyone recognizes. Getting recognition can be as easy as using a 3 foot rule and talking to people that are within 3 feet of you. You can also look into print publications that are synergistic to your goals and objectives and offer them content thus creating a following. You can create a blog and publicize it with information. You can utilize social media to gain recognition.
Think of ways you can stand out and build your brand. I often look at the set up of a business and ask what they are doing to drive business. I have this uncanny ability to look at a retail establishment or a home based business and come up with plans that will attract new business. For example I was at a Pizza place that had two TV’s and the owner was telling me how slow things were. I asked him have you thought about capitalizing on events like March Madness? He asked me what that was? I explained it is what the NCAA Basketball Tournament is referred to as. I explained that many offices have office pools where people pick their teams and if that team wins they win a prize. I suggest that he put a sign in the window Watch March Madness Here. I also suggest that he run a pool where patrons would fill out a bracket give him their name and email address and the winner gets a meal for 2. By be creative and using the resources he has The TV’s he could increase traffic to his restaurant.
I chose this calendar so as to plant a seed for you to consider what can you do in your business to create a buzz and attract client/customers. take August 1 Sports Day and offer a special to anyone that wears their favorite team shirt, ball cap, or jersey. You can get shirts made up like a jersey with your company name and if someone spends a specific dollar amount or higher they receive the shirt as a token of your appreciation. You could also do a chance drawing for sports memorabilia with the proceeds being donated to a charity. The more creative you are the more recognizable you will be. You could do in-business and external promotion. Think about an ad that Says Come Celebrate Sports Day at XYZ and spend $50 or more and receive one of our collectible jerseys. We will also have a chance drawing for (Insert Charity Here). Show your team pride and receive a 10% discount. Place this ad in your local publications, around the store, place it on your social media sites, your web site, record a commercial and play it on your voice mail.
This week think of ways you can wake up and market yourself.
Advertisement Ideas: Create a Buzz Like Gaga, Trump & Sheen
I am often asked how do a create a buzz in the marketplace like celebrities? To answer this I thought who are the top three that pop into my mind when I think of publicity magnets. I came up with Lady Gaga, Donald Trump, and Charlie Sheen. Who are the top 3 you think of? I then started to loom for the commonality in these 3 and saw the following:
1: Controversial -When you mention them it evokes an emotion that will stir conversation and create a buzz. There is an old adage in public relations that it doesn’t matter if people are talking good or bad about you what matters is that they are talking about you. Continue reading Advertisement Ideas: Create a Buzz Like Gaga, Trump, and Sheen
One of the best people at branding is Donald Trump, like him or not he has built a strong brand and you see his image everywhere. You may not have the resources that he has, however you have resources that when used effectively will build your brand. To build your brand you will want:
I chose this calendar so as to plant a seed for you to consider what can you do in your business to create a buzz and attract client/customers. take August 1 Sports Day and offer a special to anyone that wears their favorite team shirt, ball cap, or jersey. You can get shirts made up like a jersey with your company name and if someone spends a specific dollar amount or higher they receive the shirt as a token of your appreciation. You could also do a chance drawing for sports memorabilia with the proceeds being donated to a charity. The more creative you are the more recognizable you will be. You could do in-business and external promotion. Think about an ad that Says Come Celebrate Sports Day at XYZ and spend $50 or more and receive one of our collectible jerseys. We will also have a chance drawing for (Insert Charity Here). Show your team pride and receive a 10% discount. Place this ad in your local publications, around the store, place it on your social media sites, your web site, record a commercial and play it on your voice mail.
