Advertisement Ideas: More Things That Make You Go Hmmm!!!

Advertisement Ideas: More Things That Make You Go HMMM!

I was scrolling through my social media feeds and I started to think if people spent less time on what politicians were doing and concentrated more time on building their business where they might be. This was one of the things that made me go hmmm!!! Over my 40 plus years of assisting non-profit organizations and for profit businesses in building their brand and increasing revenue I have encountered many people who have made me go hmm. Just the other day I was at an event and I offered to make announcements to help create a bit of a buzz at the event. Now anyone who knows me knows how great my voice is and how I can bring any event to life and create excitement and engage a crowd. I was told oh we have that covered. This made me go hmmm as I thought you have one of the best emcees in the area offering to help you with your event and you say no. Then there was the vendor who immediately said I am not interested which really made me go hmmm as I thought here you are selling spiritual jewelry and you have someone who has a spiritual blog www.the-spiritualawakening.com and who could have helped you to reach your desired target audience and you were closed off to even listening or engaging in a conversation. This made me go hmmm because I know that by engaging people you can build your brand and increase your revenue as you never know who that person may know or how they can help you. As you do business think about the moments you may be creating where people are going hmmm and as a result are not doing business with you and going down the block to your competitor. Continue reading Advertisement Ideas: More Things That Make You Go Hmmm!!!

Advertisement Ideas: Taking The Good With The Bad!!!

Today (8/31/2017) was another lesson earned about people and the fact that in business you are going to deal with people who say one thing and do another. When this happens you have a choice you can put up with it and accept it or you can simply say to bad so sad don’t let the door hit you where GOD split you. Today I was supposed to have a meeting with a perspective buyer for The University Of Miami Replica Championship Rings that I am selling. A gentleman by the name of Brian Goon, stated he wanted to purchase the rings through a Facebook message. I made arrangements to meet him today and sell him the rings he was a no-show. I sent a message and also left comment on Facebook to which he didn’t reply. I found this to be an example of the bad in people as I know I would have given the person the benefit of a reply even if I had changed my mind. This got me to thinking this is why people continue to struggle in their personal and professional life as they lack the common courtesy to treat people with respect. Guess who I won’t be doing business with in the future? After I got over the initial disappointment and the lack of professionalism that this gentleman showed I realized that not everyone understands that their action not only affect them but their actions affect others. I am sure I will sell the rings will sell as I am asking $100 and donating $50 to The American Cancer Society Relay For Life. Continue reading Advertisement Ideas: Taking The Good With The Bad!!!

Advertisement Ideas: Stand Up and Succeed!!!

Advertisement Ideas: Stand Up And Succeed!!!

This week I had a challenge as a so-called business professional took umbrage to the fact that I was using LinkedIn to ask for support of The American Cancer Society Relay For Life of Boca Raton. He replied that no one cared about my cause or my opinion. I then did a reply to the 11 people in the conversation including this gentleman and I use that term loosely as he turned out to be anything but a gentleman. He wrote back saying he didn’t have time for my bullshit. It was at that point I called and told him all he had to do was remove himself from the conversation instead of saying okay he got very angered calling me an idiot, an asshole and telling me to go fuck myself. I told him sorry he felt that way and I would do as he requested and lose his number. I did my best to rectify the situation he complained to LinkedIn who has restricted my account and as I write this I am appealing the decision. It was at this point I decided to let go and let GOD and to continue to stand up for what I believed in and to move forward in my efforts to plant the seeds of hope and healing for cancer patients, their friends, and their families. By standing up and continuing to speak out and advocate for people touched by cancer and raising funds for research, education, advocacy, and services I have raised $935.83 for The American Cancer Society Relay For Life of Boca Raton, which will be held on April 16, 2016 at Omni Middle School from 5 PM – 11 PM. By standing up and speaking out I finished with $1235.35 raised for The American Cancer Society Relay For Life of Sunrise which was held on April 1, 2016. I am very passionate about helping those touched by cancer due to the fact that I have lost so many to cancer including my mother who was called home to GOD on July 5. 2012.

In responding to people and explaining your reasoning in a kind way you will create a respectful dialogue where everyone feels good about the outcome. You never know how your response will impact your business. Think about it if the gentleman who replied in a disparaging way would have simply stated thank you for reaching out to me however I share a different viewpoint than you do and will not be donating to your cause. I wish you much luck in your efforts. In the future if you or anyone else needs my services please visit my website and connect with me how he could have tapped into the connections that I have and perhaps obtained more clients. Now do you really think that I am going to even think about him and his company. He probably doesn’t care as he made it clear that he doesn’t want and doesn’t believe he needs my help. It is his loss because I have stood up for many businesses even when they have said no and sent people to them. Remember that every interaction you have can lead to building your brand and increasing your client base so do your best to be nice to everyone even if you disagree with them.

Think about it if you made someone feel bad they are going to tell people about the negative interaction they had. I have always taught that one oh crap ruins a thousand at a boys so I do my best to show respect to people and to check my ego at the door for the day I think I know everything is the day I begin to loose everything. In all that we do be it soliciting for donations, advertising our business, or attending networking events we must look at how are we making people feel and how are we responding to them.

One does not have to be mean spirited and try to tear one down they simply need to be kind and learn to move on as some will, some won’t, so what, some waiting next. The gentleman who responded negatively most likely will have some experiences that are not pleasant because karma is the greatest equalizer. He most likely will not change and it is not my job to change him it is my job to stand up, speak out, and shine my light and illuminate the world by being of service and value to others. I would recommend that before you respond negatively to anyone that you look at The Four Agreements. Stay Positive!!!

The next time you are unsure of what to do when communicating with someone remember these four agreements. It is when we are kind that we strengthen our business.

Advertisement Ideas: Always Make Time!!!

Today’s entry is inspired by Ah Snagg CPA located at 460 N. University Drive in Lauderhill whose phone number is 954-749-9722 as he taught the lesson of how not to treat someone when they are cold calling. I walked in unannounced as I often do when out collecting donations for The American Cancer Society Relay For Life. I saw he was with a client so I apologized for interrupting and asked if I could leave a flier about Relay For Life and he immediately got irate called me rude said he couldn’t help and that he was with a client. I fully understood this and thanked him for his time. he continued to go on and tell me that the work I was doing was meaningless and then threatened to call the police. I understand I interrupted his flow of business however I was polite. All he saw was someone in jeans and a tee shirt and a ball cap and didn’t realize that I could have been of service and value to him. This encounter really got me to thinking about how many so-called professionals are struggling because of making judgments and not giving people time. I have always said that I may be a solicitor today however in the future I could be a client or be someone who recommends potential clients to you. Ask yourself what type of feeling am I leaving when I interact with others and how is that interaction affecting my business.

In business today it is imperative to understand the importance of making people feel good and leaving them with what I call a warm fuzzy about their encounter with you. When Ah Snagg said my work was meaningless this upset me and I thought wow I won’t be recommending him to any of my business associates. I had a great idea about how he could have helped The American Cancer Society and also strengthened his brand. It was a simply host a FREE Workshop on Charitable Giving for the volunteers. As a result of doing the workshop he may have picked up a few clients. I guess Ah Snagg didn’t realize that he had an opportunity to tap into volunteers simply by making time and being kind. Instead everyone who reads this entry will now think twice before they do business with him. The important thing to remember is to be kind to everyone for the people you see on the way up will be the same people you see on the way down. I would recommend that Ah Snagg and all those who aren’t making time for people grab a copy of Don Miguel Ruiz’s Four Agreements and apply the principles.

In adopting these four agreements you will see a dramatic change in your ability to make time for people and your image in the community. How many times have you ignored someone who came into your business or your office because of the way they looked or the way they were dressed. How many times did you lose out on opportunities that would have enhanced your image because you were quick to judge. Continue reading Advertisement Ideas: Always Make Time!!!

Advertisement Ideas: Stop The Madness!!!

While American Citizens worried about this flag our government managed to fast track The Trans Pacific Partnership, which makes The North America Free Trade Agreement look tame. While Walmart banned the selling of this flag they didn’t stop importing goods from China. This is ironic for if you are going to stand against slavery and hatred but not stop using what is considered slave labor used to make the goods you are importing from China you are part of the problem and contributing to the madness. Now municipalities are taking down statues, renaming schools, and digging up graves in an attempt to rewrite history. So many of our American Citizens have become sheep and are being driven by the controversy of the day instead of looking at the real issues and understanding you can take down as many flags and statues but until you stop the madness brought on by the hate that is in some people’s hearts the real issues will not be resolved. It is time to stop the madness and stop majoring in the minor.

Another ironic twist is that while amazon and other e-commerce sites were busy banning The Confederate Battle Flag they were still selling Nazi Flags and Isis Flags. Heck a Walmart employee refused to make a Confederate Flag Decorated Cake but gladly made an ISIS Flag Cake, a great example of just how uneducated our workers in America truly are.

Now the question is how do we STOP THE MADNESS. The answer is simple educate the working population and train them so that they can be an asset to your business. The idea is to bring back a manufacturing and agricultural base to America and to eliminate the greed factor that is hurting our country. We must also eliminate the entitlement mentality and get back to the concept of hard work and being of service and value. If you have a talent you must find a way to utilize it and monetize it and to take action to build your personal brand so it attracts the people who you want to do business with so that you can thrive. How about you do a campaign that say we serve all people with our products and services. Instead of using the concept of I am (an insert nationality here) – American just start to say I am an American with a business designed to help my clients/customers who can benefit from my products and services. Then make it a point not to judge people when they come to your business. I have learned that we may not be able to attract everyone to our business but those that resonate with our message will choose to do business with us.

The best way to solve these issue sis to adopt Don Miguel Ruiz’s Four Agreements and do your best to adhere to them. The Four Agreements are….

If you can convey this is your advertising you will begin to create more brand awareness and recognition while also creating a buzz about your business and thus helping to stop the madness. The key is to create customer loyalty by being of service and value by enhancing the customer experience by looking at solutions for the real issues and making sure you become a problem solver.

The issues mentioned above affect us all because there will be current customers and potential customers that will not agree with the principles we stand for and may get offended so we must do our best to target customers who will resonate with our message. The nest way to stop the madness is to remember some will, some won’t, so what, some waiting, next. The greatest thing we can hope for is that our business will help to unify a community instead of divide the community. If we are truly going to stop the madness we must tackle the real issues and walk in our truth and thus have a message that is relevant and resonates with our desired target audience. It is time for you to become a problem solver and ask how are my opinions on these issues affecting my business.

By now you have heard of the couple who refused to bake a same sex wedding cake and how they have been sued and ordered to pay damages. My take is that this story only led to more madness. It is their right to refuse business from anyone and I am sure the couple ordering the cake could have found another bakery. This is another example of the media choosing to create madness and division. Personally of it were my company I would have made the cake taken great care of the couple as money on my pocket is better that in someone else’s pocket. The cake company owners stated it was against their moral values and that it went against the teachings of Jesus. Hello, wasn’t it Jesus who was teaching us to be kind to all people and not to sit in judgement. It is your right to refuse a customer and it is my right as a customer to go elsewhere. Again it is time to stop the madness.

Sometimes it is not about being right or wrong it is about doing the right thing so stop the madness.

Advertisement Ideas: Making The Commitment!!!

If you are in business I highly suggest you get a copy of Don Miguel Ruiz’s The Four Agreements a sit can truly help you in making a commitment to grow your business. Today (6/19/2015) I had an 11 AM appointment and arrived at 10:45 AM and asked for the person I was supposed to meet with and was told oh she may have forgotten. I waited until 11:15 AM and then handed my card to the gentleman who was there and I left. As I left I thought wow another person in South Florida who didn’t honor their commitment. As I drove to my next destination, my local Starbuck’s I thought it is her loss as she didn’t know that not only do I represent The South Florida Gold of The American Basketball Association but I also host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT and I have strong ties to the community and a fairly large social media following. The point is that when you make a commitment you should honor the commitment or at least give someone the courtesy of a phone call to give them a heads up on what is happening. The ironic thing is that today I may have been a solicitor but tomorrow I may have been a customer as I could use health and wellness products. When you make an appointment and you do not show it makes you look bad in the eyes of the person you were supposed to meet with and a a result hurts your business instead of improving it. Remember one oh crap will ruin 1000 at-a-boys.

Your level of commitment will determine your level of success. If you are not committed to honoring your word you will lose in the end because people like to do business with people they know, they like, and they trust. If you don’t honor your commitment to meet with someone you have breached the trust from the start and decreased your chances to have a business ally tremendously. What do you think I am going to say when asked about the business that was a no-show without a phone call? When you are doing your best to build your brand and increase your profits you need as many advocates as possible to be speaking well of you so tat you build your likability and your trust so that when people get to know you they are comfortable about doing business with you. Continue reading Advertisement Ideas: Making The Commitment!!!

Advertisement Ideas: Why You Still Suck At Business!!!

The reason you still suck at business could be attributed to you not following these 4 basic agreements. On Friday I saw first hand why a so-called marketing expert continues to struggle in his business as I called to ask about his donation to The American Cancer Society Relay For Life and his answer it is out of my hands I made a formal complaint against you with The American Cancer Society. He violated agreement #1 and now I see why he has jumped from client to client with little or no success.Like many so-called entrepreneurs in South Florida he was all flash no cash, good talk but no execution, and more promises without delivery. What was funny is the donation was only going to be $18.70 and all he had to do was visit http://main.acsevents.org/goto/jdogg2 and make a donation. Another gentleman who wrote me on Facebook and told me to remind him about the donation which I did several times and guess what still no donation. Again a gentleman that shows pictures of his fancy car and fancy house but doesn’t deliver on his promise. Then there are those who said they would participate in POINTS FOR THE CURE BASKETBALL EDITION AND DONATE $.10 per point their team scored and still haven’t made a donation. By not being impeccable with your word you are doing yourself and others a disservice and probably costing yourself business that is going to a competitor who is impeccable with their word. Remember one oh crap will ruin a 1000 at a boys. This could be why you still suck at business.

The second principle is very important as it is important for you to do what is right in your heart and not take anything personally. I used to get upset when people would come to The WRPBiTV Studio to tape a segment for my TV Show The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST and not buy their clip as I believe the clip is well worth the investment of $150. Then I realized it wasn’t about me at all and I shifted to be thankful to and grateful for those who did purchase their clip. Those that understand the value of having the clip as part of their marketing mix are those I choose to do business with and to recommend. It is very interesting to hear why people do not buy their clip and then I remember that there are two types of people in the world action takers and excuse makers. Those that are proactive with advertising and implement sound advertising ideas and make solid advertising choices are the ones who are successful while the others still suck at business. Continue reading Advertisement Ideas: Why You Still Suck At Business!!!