Tag: Coca Cola

Advertisement Ideas: Why You May Be Sucking At Business!!!

Advertisement Ideas: Why You May Be Sucking At Business!

One of the biggest mistakes entrepreneurs and marketing  executives make is that they do not research the culture and thus think they have the greatest idea to implement that will bring much success. These 7 examples show you how not understanding the market you are advertising to can adversely affect your brand image and thus decrease your cash flow.  There are many examples of this in the market place my favorite example was when Chevy tried to market their NOVA in Latin America. They were unsuccessful because NOVA means doesn’t go in Spanish and thus didn’t sell many of that model.  It is imperative to know what your message translates to and how people of different cultures will perceive your message.

 Another reason you may be sucking at business is the misuse of grammar and  punctuation. This advertisement misused the apostrophe s when it was intended to show these events as plural.  I have seen it on numerous occasions where the wording should be we accept major credit cards and it read we except major credit cards. The consumer is going to think twice about doing business with you if you have misspelled advertisements.

Small Descriptive Sign NO ADVERTISING MATERIALAnother reason you may be sucking at business is because you do not have advertising material that is effective or  That effectively delivers your message.  I had decided to launch The FREE HUGS Campaign  and I made a hand written sign. That sign was not effective and did not give off a professional image so I went and had a professional banner made and it was more effective.  At first I didn’t have advertising materials with me Now I make sure I have my business cards and any promotional material for projects I am involved in to share with people. I have instituted a 3 foot rule so if someone is with on 3 feet of me I will talk to them as you never know who you may meet and how they can assist you or how you can assist them. When I sold advertising space I found it amazing the excuses that I would hear and I would walk away think now I know why you may be sucking at business.

Turn Down MoneyMany people are sucking at doing business because they are turning down opportunities. I host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT and I invite people to come to The WRPBiTV Studios to tape a segment for my show. I am always surprised by the amount of people who will say no I am not interested and then when I see  them they complain how they are struggling. WRPBiTV offers my guests a chance to buy the clip of their appearance to use in their marketing for $125 and many of my guests turn that down. Again this is why they may be sucking at business. Think about it you have a business and you need positive exposure in the market place and you don’t take advantage of opportunities that someone is presenting to you.

One of the reasons you may be sucking at business is poor customer service. I remember working for Footlocker and the one thing that was stressed was to greet the customer within 5 seconds and make them feel welcome. I would greet the customers and begin to ask questions so that I could better meet their needs. I became so proficient that I had people coming to the store asking for me by name and if I wasn’t working my manager told me that many would leave the store. When I left Footlocker and went to work for Athlete’s Foot word got around and people found me. In addition to delivering good customer service I got to know the sports culture of the community where I worked. When I worked at The Footlocker in Wellington I knew about the Muck Bowl and the fact that the kids liked to buy the Tall Tees and decorate them themselves. I went to The District Manager and asked about ordering an extra gross (144 tall tees) in white to sell for Muck Bowl Week. At first he said no then he approved the order. We sold out of tall tees that week.  The reason you may be sucking at business is that you are not delivering what the consumer is after.

Closed MindedYou may be sucking at business because you think you know everything and are not listening to others. I remember being out one day soliciting for The American Cancer Society Relay For Life and I asked a Pizza Place for a donation of  10 large pizzas for the pizza lap he said he wasn’t interested. Guess what 6 months later he was closing his doors. The pizza places that did make a donation received great publicity and business from those involved in Relay. The reason you may be sucking at business is because you are not open to receive.

If you have a business then business motivational quotes can also help ...To overcome your sucking at business put people first, advertise, create a good experience when people deal with your business, be creative in your marketing, seek opportunities to maximize your business.

Advertisement Ideas: 10 Ways To Stop Sucking At Business!!!

1: Know who your target audience

2: Know the culture of where your business is

3: Make people feel important

4: Advertise regularly with a consistent message

5: Participate in local events

6: Support charitable causes

7: Create a recognizable brand

8: Attend Networking events and follow-up with the people you meet

9: Always carry your business cards

10: Put people before profits.

Advertisement Ideas: Coca -Cola And Others Make Bold Moves Pay Off!!!!

Advertisement Ideas: Coca-Cola And Others Make Bold Moves Pay Off!!

Recently Coca-Cola made what many will consider a bold move with this Super Bowl Commercial. The social media stratosphere was all a buzz from Twitter  to Facebook and others there were mixed feelings as to whether the commercial was good or bad. My personal view is That Coca-Cola as a Multi-National Company was showing diversity and chose to use America The Beautiful as a catalyst to do achieve their message. The $4 million that they spent was well worth it, though I could have thought of other ways to spend $4 million, as today is 3 days after the airing of the commercial and people are still speaking about it. I personally do not use Coca Cola products on a regular basis, however when I do I buy Sprite. Coca-Cola has always been a company that has made bold moves and as a result continues to maintain a strong market share. Ask yourself what bold moves are you making in your business?

... drinks company coca cola and colorado state university coca colaAnother bold move that Coca-Cola made was to begin an empowerment movement for women. They supported many worldwide programs to educate women on entrepreneurship so as to level the playing field. When they first started their empowerment programs there was much backlash as many still held the belief that women should be at home raising kids. I personally believe that it takes a whole village to raise a child and if women can become entrepreneurs and improve the quality of life for themselves and their family they should be empowered to become leaders.  In being bold Coca-Cola continues to be a leader in the soft drink industry holding a large market share of 42% with annual revenue of $35.2 Billion spending $2 Billion on advertising.  When I visited the Coca-Cola Website I found the following and thus was further convinced that there aim is to bring people together.

Diversity brings out the best in us.Fostering a Diverse and Inclusive Culture

Diversity at CCE is the mix of visible and invisible differences including differences in gender, age, ethnicity, nationality, physical and mental abilities, sexual orientation, religion, education, and thoughts. We aim to create a diverse and inclusive workplace, in which everyone feels they belong and can make a contribution.

It’s important for us that the inclusive values of our brands are reflected in the way we treat people, and we aim to attract, develop and retain a workforce that reflects the diversity of the communities in which we operate. Our diverse and inclusive culture helps us better engage our employees, understand and serve our customers, strengthen our employer brand and generate creative ideas. We achieve this through ensuring fairness, fostering inclusion and promoting equal opportunities.

By creating diversity taskforces, training, check-ups, self-assessments, employee networks and more, we promote a diverse and inclusive environment at CCE. For more information about how our efforts are showing results, take a look at our country CRS reports. Continue reading Advertisement Ideas: Coca -Cola And Others Make Bold Moves Pay Off!!!!

Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: How To Increase Your Visibility!!!

 One of the catch phrases of the last 3 years has been visibility. The question is how do you increase your visibility so you are on the top of the mind of the client that is seeking your product or services? Most small businesses do not have a Nike, Coca Cola, or Budweiser budget and struggle with the concept of getting known. Today I will give you some effective and affordable ways to increase your visibility in the market place.  As you are aware I have been doing marketing and media relations in one form or another since I was an 11-year-old.  MY quest to be visible began with a backyard carnival for The Muscular Dystrophy Association. My biggest challenge was how would I get people to come to this event? The answer was easy promote it everywhere and anywhere I could. I the kit came posters and I was fortunate to find a local printer to print more for me at no cost in return for me handing out his brochures. I took the posters and hung them at the major supermarket, local restaurants, in my school, and around my neighborhood. When the event was run I had many people in attendance and was able to donate $1,000 to The Muscular Dystrophy Association. I was invited to present a check to MDA on The Skipper Chuck Show. The local newspapers ran stories about me. This was the beginning of how I began to help others increase their visibility.

 Over the years I learned that it is important to know that you are your brand. People are doing business with you because they know you, like you, and trust you. The question is how do you create visibility for your brand? There are several ways to create visibility, many include? Continue reading Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: How To Use Print Media Effectively!!!!

Advertisement Ideas: How To Use Print Media Effectively!!!

 Many times as I present the opportunity to do advertising in a magazine like La Bonita Kidz and Teenz I will hear I don’t do print advertising or print advertising doesn’t work for me or print advertising is dying. These statements concern me as it shows me that business owners are missing out on what is still a viable way of communication. True the trend over the last 10 years has been to focus more on an internet/social media based campaign as more and more people are seeking information via the internet. However there will always be a segment of the population that turns to print media as they enjoy reading. The trend in the last 5 years has been for advertisers to find the niche newspapers and magazines that reach their desired target demographic and instead of using the shotgun approach to use the single bullet approach.

   The first question you must ask is to use print media effectively is what is my target audience reading and what do they respond to. I am always surprised when a business owner tells me their target audience is everyone. This is a big fail because you are not going to appeal to everyone and when doing your strategic marketing plan you need to know who your most desirable client is and what they are reading. For example if you want to reach a 25-54 year old mother, earning 100K+ annually living in a 200K+ home you want to check out www.labonitakidz.com.  Knowing who your target audience is will help you use print media effectively. Continue reading Advertisement Ideas: How To Use Print Media Effectively!!!!

Advertisement Ideas: How To Make Your Advertising Work!!!!!

Advertisement Ideas: How To Make Your Advertising Work!!!

I have been involved in advertising and marketing for over 20 years from selling advertising to being a production coordinator I have seen all types of advertising and I have heard all types of excuses. The biggest excuse I hear is my advertising didn’t work. This prompted me to write this blog how to make your advertising work.

 The first component is to have a catchy headline as the idea is to grab the audience. I remember when I was in college we designed an ad that read in big bold letters SEX and then in small letters underneath it read of both kinds will be attending Coffee and Donuts Night on Wednesday from 7- 9 PM at Hofstra USA. We had one of our largest turnouts that night. I remember when I joined The Coral Springs Jaycees we did a fundraiser we called it TOPLESS CAR WASH and the signs read TOPLESS CAR WASH $1.99 we do the top for $.01 it was a bit misleading but people thought it was cute and we raised over $500 in the day for our cause.

The right headline will grab your audience!!!!

 Creating a logo with a memorable slogan and using it across all of your advertising and marketing consistently will help in making your advertising work. People associate logos and a strong message with a strong company. Think about it here we are 50 years after Alka Seltzer introduced their Plop Plop Fizz Fizz What A|Relief It Is Campaign and what brand do most people reach for when they have some indigestion? Continue reading Advertisement Ideas: How To Make Your Advertising Work!!!!!