Advertisement Ideas: The Importance of Cause Marketing!!!

Advertisement Ideas: The Importance Of Cause Marketing!!!

If you are a frequent reader of this blog you know how deep my passion runs for helping those touched by cancer through my involvement with Relay For Life. I do my best to share Relay with as many people as I can especially businesses that can use cause marketing as a strategy to acquire customers and retain customers. I have partnered with many business like The Tijuana Flats in Tamarac, FL, The Chuck E. Cheese’s in Sunrise, and Skyline Chili in Sunrise, FL to do fundraisers and I have been very successful in bringing people to these establishments who normally would not have gone. As a result several of those involved in Relay have become regular customers at these establishments. I have had mush success with those who understand the importance of cause marketing. The key is to partner with a cause that you are passionate about and then leverage your involvement by mentioning it in advertising, through your social media, and in your media releases. The idea is that you never know who may come into your business because of your support of a cause.

I went to a McDonald’s located Nob Hill Road and Sunset Strip yesterday (4/1/2017) to seek support of Relay For Life and the manager told me you have to call the owner but didn’t have the owner’s number. I thought here is someone who is supposed to be looking out for the best interest of The McDonald’s franchise and should be astute enough to understand the importance of cause marketing. The interesting part of the interaction was that I was going to place and order but because of the manager’s attitude and lack of information to give me to contact the owner I left and went to SUBWAY and bought my meal there as they have supported Relay For Life. Think about it and do the math I would have sent about $8- $10 at McDonald’s but because of the manager’s lack of understanding of the importance of cause marketing another business received my business. The reason I share this with you is to show you that you must empower your managers to make some decisions when it comes to cause marketing because you may be leaving money on the table because of their lack of understanding the importance of cause marketing. $8-10 may not seek like a lot of money to be walking out the door but think about it how many people will see this story and not go to that McDonald’s and do you think I will be going back to patronize that location? Continue reading Advertisement Ideas: The Importance of Cause Marketing!!!

Advertisement Ideas: Brother Can You Spare A Dime?

Advertisement Ideas: Brother Can You Spare A Dime!!!

Years ago I initiated a fundraising campaign, Brother Can You Spare a Dime, the idea was to ask everyone I came in contact with for a dime that would be used to take underprivileged children on a holiday shopping spree. As I introduced the program I made up donation jars with that slogan and placed them in many businesses. Every business that participated in the program was recognized in all the marketing materials for The Spreading The Joy Program run by The Coral Springs Jaycees, which provided a holiday shopping spree to underprivileged children. The donation jars were one part of the fundraising process we also solicited businesses to sponsor children and they received much publicity. The Jaycees also set up collection days in front of high trafficked retail stores publicizing those stores. As a result of businesses supporting this effort the businesses received publicity which put them on top of the consumers mind.

Charitable giving should be an integral part of your marketing strategy. When you include your charitable giving in your advertising you show that you care about the community you increase the chance to procure new customers and retain existing customers as people like to do business with those they perceive to be giving back to the community. In every business where I have had a management position or was the owner I always stressed the importance of charitable giving and how to leverage it to build a brand and increase cash flow. As a result I always saw an increase in business after I publicized my community involvement.

Advertisement Ideas: Brother Can You Spare A Dime!!! Success Stories!!!

I announce for The South Florida Gold and they have helped several charities with donations at their games including Veteran’s Outreach, Homeless Shelters, Nature Centers, and The American Cancer Society. As a result of charitable giving and sparing several dimes The South Florida Gold has donated over $2000 to charitable causes and continue to strengthen their fan base by strengthening the community. Continue reading Advertisement Ideas: Brother Can You Spare A Dime?

Advertisement Ideas: Using Charitable Involvement To Improve Your Bottom Line!!!

Advertisement Ideas:

Using Charitable Involvement To Improve Your Bottom Line!

On April 8, 2014 I had the pleasure of hosting a give back night for The American Cancer Society Relay For Life of Boca Raton at Five Guys Famous Burgers and Fries. That evening we raised $66.32 our percentage of sales. This made me think why are more people not approaching businesses to do this and why are more businesses not doing this. I normally would not have gone to Five Guys if it were not for the fundraiser, however that night I received my business. About a week later I was meeting with The owner of The South Florida Gold of The American Basketball Association. Guess where I chose to meet? You guessed it Five Guys. Why because of there involvement with The American Cancer Society Relay For Life of Boca Raton. The point is that this is one way you can use your charitable involvement to increase your bottom line. In aligning yourself with a charitable cause and advertising the event you will attract people who may not have ever done business with and have an opportunity to make them regular customers.

After the event you can invite the charity to come and accept the check, take photos of them accepting the check, and then send out a media release to all media outlets about what you did for the charity. People may read the article and as a result want to set up a fundraiser with you or do business with you. In doing this not only do you increase your brand awareness but you also increase your bottom line. The more you promote your charitable giving the more recognition you receive. I am from the old school where I support the businesses that support me.

Dick’s Sporting Goods is a sponsor of The Lauderhill Broncos, a Pop Warner Football Team that I announce for. Guess where I shop when I need sporting goods and sports wear? You got it Dick’s Sporting Goods. In sponsoring local sports teams your business gains exposure in the market place and thus creates a buzz that puts you on the top of the mind of your target audience. As a result of your community involvement you increase your bottom line. Again you can leverage your team sponsorship by taking photos of the plaques on the wall in your location, doing a video, and having a representative at games thus strengthening customer relationships. The Lauderhill Broncos has 8 teams with an average of 26 players per team and each player will need cleats, practice shorts and practice jersey’s so if you are a sporting goods provider like Dick’s it makes sense to become a sponsor. The games are played on Saturday and after the games the players, coaches, and families need a place to eat so if you are a restaurant owner sponsoring the team has the potential to increase your bottom line. Continue reading Advertisement Ideas: Using Charitable Involvement To Improve Your Bottom Line!!!