Advertisement Ideas: The Importance of Cause Marketing!!!

Advertisement Ideas: The Importance Of Cause Marketing!!!

If you are a frequent reader of this blog you know how deep my passion runs for helping those touched by cancer through my involvement with Relay For Life. I do my best to share Relay with as many people as I can especially businesses that can use cause marketing as a strategy to acquire customers and retain customers. I have partnered with many business like The Tijuana Flats in Tamarac, FL, The Chuck E. Cheese’s in Sunrise, and Skyline Chili in Sunrise, FL to do fundraisers and I have been very successful in bringing people to these establishments who normally would not have gone. As a result several of those involved in Relay have become regular customers at these establishments. I have had mush success with those who understand the importance of cause marketing. The key is to partner with a cause that you are passionate about and then leverage your involvement by mentioning it in advertising, through your social media, and in your media releases. The idea is that you never know who may come into your business because of your support of a cause.

I went to a McDonald’s located Nob Hill Road and Sunset Strip yesterday (4/1/2017) to seek support of Relay For Life and the manager told me you have to call the owner but didn’t have the owner’s number. I thought here is someone who is supposed to be looking out for the best interest of The McDonald’s franchise and should be astute enough to understand the importance of cause marketing. The interesting part of the interaction was that I was going to place and order but because of the manager’s attitude and lack of information to give me to contact the owner I left and went to SUBWAY and bought my meal there as they have supported Relay For Life. Think about it and do the math I would have sent about $8- $10 at McDonald’s but because of the manager’s lack of understanding of the importance of cause marketing another business received my business. The reason I share this with you is to show you that you must empower your managers to make some decisions when it comes to cause marketing because you may be leaving money on the table because of their lack of understanding the importance of cause marketing. $8-10 may not seek like a lot of money to be walking out the door but think about it how many people will see this story and not go to that McDonald’s and do you think I will be going back to patronize that location? Continue reading Advertisement Ideas: The Importance of Cause Marketing!!!

Advertisement Ideas: Stop Being Foolish!!!

When was the last time you turned down an opportunity and instructed your customer service person or secretary to use the programmed response of we are not interested? How many opportunities have you let slip away because of a foolish mindset and a preconceived notion of that won’t work for me? How many times have you said I am not interested and then realized maybe I should have listened to the options or at least gotten to know who I was dealing with? How many times have you been presented an advertising idea only to make excuses and not strengthen your brand or increase your revenue? How many times have you decided to pass up advertising opportunities? How many times have you chosen to advertise only to realize that your choice was not the most effective choice? Sometimes it simply comes down to making a decision to stop being foolish.

Sometimes in business we play the part of a fool because we turn down opportunities that could help us to build a stronger brand or that could actually increase our revenue because we do not see the value of what someone is offering. How many times have you let someone leave your business that could of been of service and value to you? How many times have you stayed in your office or in you brick and mortar building wondering why your business is slow? Instead of being foolish and wondering why things are slow it is time to be proactive and speed things up. I like using the example of the pizza place that I spoke with about going out and getting to know his neighbors who said oh I don’t have time for that. This pizza place was in a very heavily trafficked plaza with many store that had many employees so I asked have you gone to the bigger stores and offered them a lunch or dinner special. The answer was no. I suggested he do this and he got very upset and said now you are telling me how to run my business I said no I am suggesting a way for you to increase traffic and build revenue. He wasn’t to receptive so I left. Six months later his pizza place was closed. I thought what would have happened if he stopped being foolish? My advice to all business owners, marketing executives, and non-profit leaders is to get out there and start meeting people and stop being foolish with your decisions. Continue reading Advertisement Ideas: Stop Being Foolish!!!

Advertisement Ideas: Be Aware And Take Action!!!

Tomorrow, 5/21/2015, is Red Nose Day? You may be asking what this have to do with being aware and taking action? The answer is that it is one of the many days on a calendar that will go unnoticed by the majority of people however those that are familiar with it will capitalize by going to Walgreens and getting a red nose and wearing it out in public to draw attention to themselves and thus engage people. M&M’s is a sponsor as well and will be donation $1 every time #MAKEMLAUGH is used in social media. As someone who is always marketing myself and my services I am using Red Nose Day to further my purpose to help other people excel as I have made a video which is on YouTube that I am sharing across social media platforms. I have taken a selfie of me wearing the red nose and put it upon my Twitter and Facebook Pages. Some have said people may not take you serious because of that picture. My reply is that may be true but those meant to do business with me will see that I am real and authentic and thus want to do business with me. The idea is to be aware of opportunities that are available to you promote your business and build awareness while also driving traffic and increasing revenue.

Imagine you purchase bags of m&m’s and then sell them in your office and donate the money to RED NOSE DAY and publicize this through videos, social media, and press releases showing that you are an entrepreneur with heart who serves the community. Maybe you are a life coach and you choose to donate a portion of every session booked in May to RED NOSE DAY and you promote this across all your marketing platforms. The idea is to leverage RED NOSE DAY so that it helps you strengthen your customer base while increasing your revenue. People like to do business with those they perceive as being charitable and heart centered.

You can do what a local realtor, Ron Contronio, did and buy a couple of cases and organize a watch party to watch The RED NOSE DAY Special on NBC thus creating a fun way to network and help worthwhile causes. When visiting www.rednoseday.org one will see the various charities that are being supported. You could take these logos and make fliers to give out to your customers/clients to support RED NOSE DAY. You could make posters that say We Support RED NOSE DAY. Then in all your marketing material show that you support RED NOSE DAY. Leveraging support for RED NOSE DAY can increase traffic to your business and thus increase revenue.

NBC has incorporated RED NOSE DAY into several of their most popular shows like The Voice showing how important integration marketing is to the success of a business.

RED NOSE DAY is just one of several activities that you can be involved with to bring awareness to your business and thus increase your revenue. Every community now a days has a website where events are listed. Look for the events that resonate with you and fit into your marketing plan. The key is to be aware and to take action so that you are always on the top of the mind of your target audience so that when it comes time to utilize your products and services they think of you first.

Advertisement Ideas: Be Aware And take Action: A Success Story!!!

Regular visitors to this blog know my passion for helping those touched by Cancer. I recently was made aware of several food truck round ups in my area and I went to a couple to solicit donations for Relay For Life. I did very well and was able to use my service with Relay For Life as a lead into to book guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. By taking action and capitalizing on events like these I have been able to help a worthy cause and promote myself. As a result more and more people know who I am and are more apt to do business with me. Remember people will do business with those they know, like, and trust. When someone feels good about you they will be comfortable in giving you business or recommending you to others for business.

By getting involved in the community and being aware and taking action you may be recognized with a community service award like I was and given a great platform to promote yourself. Stay Positive!!!