Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas:Your Business Doesn’t Have To Be Slow!

As I sell advertising for La Bonita Kidz and Teenz, www.labonitakidz.com, I hear over and over my business is slow I can’t advertise right now. I always think why is your business slow? The answer is simple because you are not advertising and you are missing opportunities. I also think the reason your business is slow is you are shutting out ideas because of your programmed response of I am not interested. By not being interested in opportunities and not advertising your business remains slow. The reality is that your business doesn’t have to be slow. You have the power to drive traffic by being creative and proactive. I have covered this in this blog on several occasions and those who have used some of the ideas have shown a spike in their business.

Having an awareness as to what is happening in the marketplace will help you to increase your business. Ask yourself what pain do I take away? After you answer this question then you can come up with a plan of action to promote yourself effectively and create a desire for your products or services. This month baseball season started and I began to think how can one capitalize on the fact that people are going to be following their favorite team for 162 games and how can I use this to my advantage? The answer was to promote things like Pitch Like An All Star, where I teach people how to improve their copy writing and presentation skills. Or Hit a Home Run With Your Publicity, where I teach people how to secure free publicity through effective media relations. By incorporating the baseball theme you create something that is relevant, entertaining, and resonates with your desired target audience. Continue reading Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas: Finding Your Why!!!

Advertising Ideas: Finding Your Why?

As I sat at lunch today (4/5/13) at The Progressive Black Men National Conference along with Clifford Townsend, a Mindset Coach and Speaker I had the pleasure of hearing a presentation by one of the alumni members about finding your why? As I listened to him speak about brotherhood and finding your why I thought what if a business could convey their why in advertising?

You can visit www.pbm1989.org to find out more information about Progressive Black Men and the work they are doing. You can even consider sponsoring them and having an opportunity to share your why. The key is to define your why.

In finding your why ask yourself why am I in this business? Ask why I opened my doors this morning? Ask why you are promoting what you are promoting. I have always stated that facts tell and stories sell. By having a why story you will resonate with people who can relate to you and thus want to do business with you. I am often asked JDOGG why do you do what you do? My answer is because I have a desire to help other people excel and I have learned if you help enough people get what they want you will get what you want. I also answer because I know that marketing works for people do business with those they know like and trust. By sharing your why with others they begin to know you, like you, and trust you. Continue reading Advertisement Ideas: Finding Your Why!!!

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message

Advertisement Ideas: Jeff Zelaya Shares Tips On Maximizing Your Message!!!

Recognize these 4 men? They are Anthony Robbins, Les Brown, Deepak Chopra, and Dr. Wayne Dyer. They all share one thing in common and that is they are personal development speakers often referred to as motivational speakers. In the following entry Jeff Zelaya explores the anatomy of a Motivational Speaker.

Everything about a Motivational Speaker

by Jeff Zelaya- Guest Blogger

There are several individuals who think that there is no difference between motivational and inspirational speakers. These types of speaker might be the same and different from each other in various ways. Before, a motivational speaker is known as the one who is just speaking in front of people professionally. But, there are many professionals all over the world who said that a motivational speaker is more than just a professional who speaks in front of people. They motivate their audiences to do or believe in something or someone. This type of speaker is a professional speaker, trainer or facilitator. They are the ones who speak to their audiences and usually do it for a fee. Continue reading

Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

Advertising Ideas: Capitalizing On UF, FGCU, UM, And Heat!!!

As this week unfolds the basketball world is a great place to turn to turn to see how you can drive business. Capitalizing on the success of UF, FGCU, UM, and The Heat seems to be a simple task as this is what many people are talking about. UF will play FGCU in a sweet 16 match up in The NCAA Tournament, UM advanced to the sweet 16 of The NCAA Tournament, and The Miami Heat are sitting at 26 victories in a row chasing the all time record of 33 in a row. The key is to find ways you can drive traffic with your advertising and create a buzz to strengthen your brand and build revenue. Continue reading Advertisement Ideas: Capitalizing On UF, FGCU, UM And Heat!!!

Advertisement Ideas: Let The Madness Begin!!!!

Advertisement Ideas: Let The Madness Begin!!!

Every March college basketball fans become very engaged with The NCAA Men’s Basketball Tournament filling out and charting the progress of their bracket picks. This had me thinking how are you as a business engaging your customers and keeping them engaged? One way to do this is to do a tie-in to March Madness in your advertising campaign. Have you thought about doing your own bracket contest, offering a special to those wearing their favorite college basketball jersey, or hosting a watch party. Today for example The University Of Miami Hurricanes will face University of Pacific and you could do a special promotion if The Hurricanes win or a contest to win Hurricanes Memorabilia. The possibilities are endless if you plan your marketing strategy, implement a marketing strategy, and then evaluate how well the strategy worked. Being proactive in the market place is the key to success. Continue reading Advertisement Ideas: Let The Madness Begin!!!!

Advertisement Ideas: Confessions Of A Professional Marketer

Advertisement Ideas:Confessions Of A Professional Marketer!

I must confess that I do not know everything, however I have come to learn that I know more than most when it comes to marketing. I have observed that there are many people who have a great idea but have no clue as to how they are going to get people to buy into the idea and support their vision. I have had a very interesting week as far as dealing with people who wouldn’t know a marketing strategy if it came up and bit them on the butt.

I received a call on Tuesday (3/12/13) from a gentleman about doing some media relations work for an event he was planning.I was very excited as the event was benefiting troubled teens and I am always open and receptive to helping children. I told him my rate, he initially agreed to pay the fee so I immediately began to work on the release. I delivered a proof to him via email only to have a scathing email sent back that he and his business associate were un impressed. I called and was told what I had delivered was crap(he actually used harsher language), I offered to rework the release and he told me he already did that. I asked him for partial payment a sI did put time into writing the original. He refused to pay saying I didn’t deserve anything. I did the right thing and sent a make good at no charge for at the end of the day I must be a man of integrity. Continue reading Advertisement Ideas: Confessions Of A Professional Marketer

Advertisement Ideas: Donald Trump, You’re Fired!!!

Imagine if you could get on Celebrity All Star Apprentice with your product or service and give Donald Trump a hard time and then say to Donald Trump You’re Fired? Imagine the publicity you would get and how you can leverage your experience in your future advertising programs and in all your literature. It is when you do something a bit outlandish that you are remembered and in many cases you build an audience of people who will do business with you because they admire your boldness. Donald Trump was given a gift from his father and parlayed that gift into what he is now. He has branded himself very well. There are those who really like him and those who do not however he is always in the forefront and garners much desired media attention. Look at his stunts he has been involved with:
Who could ever forget Donald Trumps feud with Rosie O’Donnell. This feud gave both of them a lot of media attention.Think about who you might be feuding with and how this can be turned into a brand building opportunity. Her is South Florida Dolphin Carpet and Tile was feuding with Home Depot and both parties received much media attention showing once again that controversy creates cash.

Donald Trump shaves Vince McMahon’s hair after a hair vs hair match that aired on a WWE Pay Per View with millions of viewers. True it was all scripted but think of how many people saw this and remember Trump for this. Continue reading Advertisement Ideas: Donald Trump, You’re Fired!!!

Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas:Put Yourself Out There!!!

I sat at Starbucks today and my phone rang as I went to take the call I noticed a man with Possibility Thinker on his laptop. I went over and introduced myself and we began to talk he told me he was the National Sales Director for SiriusXM Radio and he asked me for my card. I went to my car retrieved my card and a copy of my demo cd. He took them and then gave me a VIP card for free use for the year. I have always been a believer in putting yourself out there because you never know who you might meet and who may be of value and service to you or how you might be of service and value to them. Many times people don’t interact and they lose out on major opportunities. I have learned you are not going to resonate with everyone and there are going to be those who are just not ready. This has led me toa philosophy of Some Will, Some Won’t, Some Waiting, So What, Next. I continue to put myself out there because you never know where what you are doing will led or who you may come in contact with. By interacting with others you may lift them up and they may lift you up and as a result everyone wins.

One way to win and to put yourself out there is through effective advertising. Using a 3 foot rule, where you talk to all those who come in contact with you within 3 feet can be an effective way of advertising as you may resonate with those you approach. having a plan to put you out there is very important as people will see who you are, learn what you do, and perhaps do business with you or recommend people to work with you. Another great way to put yourself out there is to find publications that reach your target audience and purchase advertising and use the advertising space to tell your story because facts tell while stories sell. Putting ads on the internet, on radio, and TV are effective as long as you are reaching your target audience. Continue reading Advertisement Ideas: Put Yourself Out There!!!

Advertisement Ideas: Allstar Celebrity Apprentice Shows Value Of Contacts!!!

Advertisement Ideas: Allstar Celebrity Apprentice Shows Value of Contacts!!!

Trace Adkins and the other celebrities had been here before as they were past participants on The Celebrity Apprentice now it cam time to step it up for The Allstar Celebrity Apprentice. Trace was named a team captain and Brett Michaels was named a team captain and they chose sides. Trace I believe made the better choices as he knew the first task was going to be a fundraising task so he chose the people with the best money contacts. Trace’s team won the challenge and raised a record number of dollars for his charity, The American Red Cross. As trace began to call his Rolodex he also made a bold decision to not open the restaurant to the general public and make it exclusive to the celebrity contacts. Trace’s plan worked as a donation for T. Boone Pickens of $100,000 came in and many other donations came in totaling over $400,000. the other team did a great job raising over $200,000, however in the end Brett Michaels was fired. The lesson here is to leverage your contacts.

Advertisement Ideas: How To Leverage Your Contacts!!!

In watching The Allstar Celebrity Apprentice I learned that Donald Trump has a knack for leveraging his contacts. The question now is how do you leverage your contacts?

Are you using your phone to call upon customers/clients that maybe you haven’t seen in a while? Are you using the phone to follow up with someone you met at a networking event. By communicating with contacts you begin to build a network that can help you with your goals and objectives. This week make a list of 25 people who you will call to see how you can be of service and value to them. Continue reading Advertisement Ideas: Allstar Celebrity Apprentice Shows Value Of Contacts!!!

Advertisement Ideas: How To Be Perceived Positively In The Market Place?

Advertisement Ideas: How To Be Perceived Positively In The Market Place!!!

I recently goggled Peggy McColl after hearing her speak at The Superstar Summit in Fort Lauderdale, FL. I found many articles on the front page that called her a scam artist preying on the likes of aspiring authors.Other articles were written by her where she gave advice about becoming a best-selling author. I have never worked with her nor purchased any of her products thus I can not make a definitive judgement about her, however if I based my decisions on the articles I read I would have to think twice about giving her my money. This led me to the question of what are people saying about you? I also asked what is my reputation like? This then led me to give you tools for creating a positive image in the market place.

Advertisement Ideas: Tools To Create A Positive Image In The Market Place

1: Your greatest tool is yourself and how you interact with others. Maya Angelo wrote the following and I believe this tool can help you in creating a positive image in the market place.

2: Utilize your satisfied customers to tout you with written and video testimonials. If you click on the testimonials on this page you can see what people are saying about me.

3: Address the negative press immediately, For example when I was featured in the newspaper several years ago for a monopoly game that I was developing for The Coral Springs Jaycees that didn’t come out on time. I immediately addressed it and then when the game was produced and distributed a retraction was printed from the initial story. This issue taught me that you must be upfront and transparent especially when dealing with the press. Continue reading Advertisement Ideas: How To Be Perceived Positively In The Market Place?