Tag: Budweiser

Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: How To Increase Your Visibility!!!

 One of the catch phrases of the last 3 years has been visibility. The question is how do you increase your visibility so you are on the top of the mind of the client that is seeking your product or services? Most small businesses do not have a Nike, Coca Cola, or Budweiser budget and struggle with the concept of getting known. Today I will give you some effective and affordable ways to increase your visibility in the market place.  As you are aware I have been doing marketing and media relations in one form or another since I was an 11-year-old.  MY quest to be visible began with a backyard carnival for The Muscular Dystrophy Association. My biggest challenge was how would I get people to come to this event? The answer was easy promote it everywhere and anywhere I could. I the kit came posters and I was fortunate to find a local printer to print more for me at no cost in return for me handing out his brochures. I took the posters and hung them at the major supermarket, local restaurants, in my school, and around my neighborhood. When the event was run I had many people in attendance and was able to donate $1,000 to The Muscular Dystrophy Association. I was invited to present a check to MDA on The Skipper Chuck Show. The local newspapers ran stories about me. This was the beginning of how I began to help others increase their visibility.

 Over the years I learned that it is important to know that you are your brand. People are doing business with you because they know you, like you, and trust you. The question is how do you create visibility for your brand? There are several ways to create visibility, many include? Continue reading Advertisement Ideas: How To Increase Your Visibility!!!

Advertisement Ideas: How To Use Print Media Effectively!!!!

Advertisement Ideas: How To Use Print Media Effectively!!!

 Many times as I present the opportunity to do advertising in a magazine like La Bonita Kidz and Teenz I will hear I don’t do print advertising or print advertising doesn’t work for me or print advertising is dying. These statements concern me as it shows me that business owners are missing out on what is still a viable way of communication. True the trend over the last 10 years has been to focus more on an internet/social media based campaign as more and more people are seeking information via the internet. However there will always be a segment of the population that turns to print media as they enjoy reading. The trend in the last 5 years has been for advertisers to find the niche newspapers and magazines that reach their desired target demographic and instead of using the shotgun approach to use the single bullet approach.

   The first question you must ask is to use print media effectively is what is my target audience reading and what do they respond to. I am always surprised when a business owner tells me their target audience is everyone. This is a big fail because you are not going to appeal to everyone and when doing your strategic marketing plan you need to know who your most desirable client is and what they are reading. For example if you want to reach a 25-54 year old mother, earning 100K+ annually living in a 200K+ home you want to check out www.labonitakidz.com.  Knowing who your target audience is will help you use print media effectively. Continue reading Advertisement Ideas: How To Use Print Media Effectively!!!!

Advertisement Ideas: How To Make Your Advertising Work!!!!!

Advertisement Ideas: How To Make Your Advertising Work!!!

I have been involved in advertising and marketing for over 20 years from selling advertising to being a production coordinator I have seen all types of advertising and I have heard all types of excuses. The biggest excuse I hear is my advertising didn’t work. This prompted me to write this blog how to make your advertising work.

 The first component is to have a catchy headline as the idea is to grab the audience. I remember when I was in college we designed an ad that read in big bold letters SEX and then in small letters underneath it read of both kinds will be attending Coffee and Donuts Night on Wednesday from 7- 9 PM at Hofstra USA. We had one of our largest turnouts that night. I remember when I joined The Coral Springs Jaycees we did a fundraiser we called it TOPLESS CAR WASH and the signs read TOPLESS CAR WASH $1.99 we do the top for $.01 it was a bit misleading but people thought it was cute and we raised over $500 in the day for our cause.

The right headline will grab your audience!!!!

 Creating a logo with a memorable slogan and using it across all of your advertising and marketing consistently will help in making your advertising work. People associate logos and a strong message with a strong company. Think about it here we are 50 years after Alka Seltzer introduced their Plop Plop Fizz Fizz What A|Relief It Is Campaign and what brand do most people reach for when they have some indigestion? Continue reading Advertisement Ideas: How To Make Your Advertising Work!!!!!

Advertisement Ideas: How Creative and Proactive Are You?

Advertisement Ideas: How Creative and Proactive Are You?

I always ask the question to my clients, How Creative and Proactive Are You?  I ask this question as these two elements are very important to growing a business be a brick and mortar business or a home based business. Many time I find that the reason a business is slow is that the owner may lack the creativity needed to gain recognition and to build their brand. I also find that many business owners wait to react instead of planning and implementing programs that are proactive and thus keep them ahead of the competition.

 A great example of being creative and proactive would be to capitalize on the latest Ralph Lauren Controversy of their outsourcing the manufacturing of  the USA Team Uniforms to China and to promote that your products in your brick and mortar business are made in America. Many years ago there was a campaign Look For The Union Label that  increased revenues and brand recognition for those that participated.

 

By looking for current issues and capitalizing on them you can increase your brand awareness and continue drive business. Another Example of creativity and proactivity is to capitalize on the upcoming election. Imagine running a campaign that gives a special rate on your products and services if someone presents their voter registration card to you. You could promote this in all of your ads, on your social media, and in your communications. Continue reading Advertisement Ideas: How Creative and Proactive Are You?