Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: From Conception To Inception!!!

Advertising, marketing, public relations, and media relations is much like the cycle of having a child. The child is conceived and grows in the womb and then is delivered into the world. A good marketing, advertising, public relations, or media relations program takes on much of the same process as the idea is conceived and developed then presented then brought out into the world. The key is to be able to go from conception to inception so as t strengthen your brand and create brand awareness. In creating brand awareness much like in creating a baby it takes time for the idea to incubate and develop. Once the idea is put out into the world much like the new-born baby it must be nurtured and guided so that it begins to mature and thus deliver the message that you intend it to deliver. As a baby grows and begins to talk it communicates exactly what it wants. Your advertising, marketing, public relations, and media relations program should do the same.

Advertisement Ideas: From Conception To Inception Consistency Is The Key!!!

In August on 2013 I launched a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. The key to the success of the show has been that I have stayed consistent from the inception point until the inception point. There have been a few tweaks along the way as the original intro was changed to reflect the message of the show and that is to be an information source while also being entertaining for the viewers. I have interviewed many guests and have several shows available on demand at www.wrpbitv.com. The show launched with an initial viewers ship of 38,000 and today reaches over 50,000 in 145 countries. In being consistent with my approach I have been able to secure guests. In being consistent in the promotional process I have been able to utilize social media such as Facebook, LinkedIn, and Twitter to grow an audience. Having the show information on my business cards has helped to build an audience. After inception adjustment and changes will be made, however if your message is consistent you will continue to have excellent brand recognition and awareness. Continue reading Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: Do They Know Who You Are?

Can you identify these 3? Why is that? The answer is because they have kept a high-profile and become noticeable figures in the media. Some exude a positive while others are seen in a negative image. The key is that many people know who they are which leads to the question do those you are seeking to do business with know who you are and what you do? The idea is to build recognition in your industry and amongst your target audience so that when someone sees your photo or your logo they will immediately think of you and connect with you to use your products and services. The question is what are you doing to get yourself known?

This logo is perhaps the most recognizable logo in the world. Would you believe that at one time the company was on the brink of bankruptcy. Then Phil Knight came to the rescue with a strategic marketing plan and a whole lot of venture capital along with the willingness to take risks that others would not. Phil Knight signed Michael Jordan and the company began making The Air Jordan Sneakers. The company put a lot of money into the campaign and it began to pay large dividends as Air Jordan Sneakers quickly became a high demand sneaker. Even today when a new Air Jordan is released it sells in mass quantities. After Jordan the company began to sign more and more athletes to represent it. In 2013 this company had 47% of the global market. Now you may be thinking but I don’t have the budget that this company has. You do not need a budget the size of this company to get people to know you all you have to do is find ways to be creative and proactive ways to get recognized. Continue reading Advertisement Ideas: Do They Know Who You Are?

Advertisement Ideas: Okay America It Is Time To Wake Up!

This is a call for all Americans to Wake Up especially business owners and non-profit leaders who are making excuses and not thriving. It is time to understand that until you all get together and work toward a common goal nothing will change. I met with a business owner today in a shopping plaza and he said my business is off because of the high price of gas? I recalled the scene from Animal House where Hoover covers his mouth and says B.S. I was tempted to do the same thing as it was just another excuse that business owners like to make. I didn’t I asked when was the last time you did an intensive advertising campaign with a specific strategy geared to not only drive business but to increase revenue? His answer I haven’t I do everything via word of mouth. Hello, time to wake up Mr. business owner. It isn’t the price of gas it is the fact that you don’t have a current advertising campaign. I pointed out that he was in walking distance to the town houses and single family homes around the plaza. His answer so. The point was if he did a targeted campaign to those people and gave them a reason to come to his business he may see an increase in business. Again it is time to stop making excuses and to take action and stop blaming gas prices and other outside issues.

I called on a business this week to invite them to come on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM. Their initial response was you are catching us at our busy time of the year. I answered well I thought you might be able to find 30 minutes to come up to the studio and tape an 8 minute segment to make sure you were busy all year round as my show reaches over 50,000 viewers each week of which 77% are in your immediate service area. He then said he might want to come in. I said okay sound great when would you like to come do a taping. His answer I have your number I’ll get back to you. I stated okay. As I hung up the phone I thought wow another business that needs to wake up. Here a business had a chance to be on TV for 8 minutes and they had to think about it? Again another person to wake up.

The reason your business or non-profit isn’t flourishing has nothing to do with the economy, gas prices, competition, or other factors it has everything to do with you and you’re not taking advantage of opportunities. It is time to wake up America and be proactive with your marketing. Continue reading Advertisement Ideas: Okay America It Is Time To Wake Up!

Advertisement Ideas: Creating A Zero Balance!!!!

Today was tax day and I filed my taxes through Turbo Tax. I paid the $99.99 for their deluxe package and due to the fact that $15,000 of my income was non-taxable and that id did so many free gigs and donated so much to charitable causes I came out even without having to pay taxes and without receiving a refund. This had me thinking about how is all we do in business it is always great to create a zero balance. This is so true especially in advertising for you are putting money out to build your brand and you want to at least break even on the campaign. The key is how to take the idea of creating a zero balance to your advertising and then making a profit down the line.

Advertisement Ideas: Ways To Create A Zero Balance!!!

One of the key ways to create a zero balance is to invest in your business by utilizing platforms that will reach your target audience. WRPBiTV is one avenue you can use to create a zero balance as you can come into the WRPBiTV Studios in Boca Raton, FL on a Tuesday or Thursday to tape a segment for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6;30 PM EDT. The segment is 8 minutes and gives you an opportunity to maximize your message. WRPBiTV offers my guests an opportunity to purchase their clip for $100 which is edited with their logo and contact information. In buying their clip guests have the chance to utilize the clip across all their social media platforms, on their website, and in their emails. Having the clip gives the guest a chance for edification and credibility to be built-in the market place. People like to do business with people they know, like, and trust. Being on TV seems to create the feeling that the viewer knows you and they will like you and as a result the trust factor is increased. Think about the concept you buy the clip for $100 an d you use in your marketing campaign and you bring in $200 in sales thus creating a zero balance as you can take an advertising expense credit on your taxes as well as the cost of goods sold credit plus your expenses for the travel to and from the WRPBiTV Studios. Thus one way to create the zero balance and still turn a profit is to come to The WRPBiTV Studios to tape an interview.

Another trend to help you create a zero balance is to advertise in the movie theater across the screens prior tot he screenings of the film. This has proven to be an effective way to spend your advertising dollars and think when it is all said and done you can deduct the expense of designing the ad, placing the ad, and all the other expenses associated with this form of advertising. Continue reading Advertisement Ideas: Creating A Zero Balance!!!!

Advertisement Ideas: Face And Fix Problems!!!

Sometimes it is in the face of adversity that we can face a huge problem and solve it so that all who are involved are satisfied. As many of you know I recently had a situation with the owner of The Palm Beach Pelicans, a professional basketball team who did not pay me and then instead of making good on his promise to pay kept making excuses. I had the facts and the back up in my favor so I took to Facebook. He did not like this. I told him he had until a certain time to pay and he did not meet the deadline so I took action. Another person from another team decided to intervene when it was not their place to do so. I found out that there was more to the problems with The Palm Beach Pelicans than not paying me. I was told because of my complaint they lost their venue. My reply is you should have faced and fixed the problem and paid me by the deadline given. My advice to anyone who is not directly involved in the situation should stay out of the situation.

My suggestion to anyone who is hiring anyone to do a service make sure you have the money to pay them if you do not have the money then don’t hire the person. My advice to those offering services make sure you get payment upfront. I have learned in South Florida there are many people who don’t share the idea that they need to pay for services. There are those who will make promises and break those promises such as The Miami Spice, who in 2013 hired me to do 4 games. I booked my schedule and agreed that I would do the games. I did the first game was paid. I was prepared to do game 2 when I received a text message that due to financial issues they would no longer be using my services. They did not reply to my response or did they return my phone calls. So the two times I have had issues with teams is from start-up basketball programs who may have had good intentions but unfortunately lacked capital and support to take care of me as an announcer. As a result I now get payment upfront or only work with those who have a proven track record. If you run a business thinking people will just do things for free because of exposure you will fail. I am very good at what I do and I command top dollar. If you are up front with me I will work with you as long as you make good on your promise and pay me. Continue reading Advertisement Ideas: Face And Fix Problems!!!

Advertisement Ideas: Open Your Eyes!!!

I was shopping the other day and I stopped into a new dollar store to introduce myself and learn about their business so I could invite them to be a guest on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. In the course of the conversation the owner told me they weren’t familiar with the area. Upon leaving I thought isn’t it important to know what is around the store you are opening so that you can plan an effective marketing strategy? This prompted me to think about how many businesses & non-profit organizations need to open their eyes.

The first step to opening your business is to open your eyes and know what is around you. Know what other stores are in the area, where your competition is, what your competition is doing, what the demographics are, what schools are in the area, what organizations are in the area, and what media outlets are available to advertise with. If you are not aware of the area you are in it is imperative to get familiar with the people who know the area. In the case of the dollar store I told the owner that I grew up in the area and I know it very well and if she was open I could help with her marketing strategy. I gave her my card on Wednesday and it is now Friday and no call. The longer she waits to call the longer it will be until she has the brand recognition and consumer awareness necessary to create sustainability in the market place. Open Your Eyes!!!!

When you vision is clear and your eyes are wide open you will see and create opportunities that you may not have been exposed to before. It is important to be open to receive for you never know when someone will come into your business with an excellent opportunity to enhance your marketing strategy. As an entrepreneurs or marketing executive it is important to open your eyes and look at the big picture for you never know how one unique idea that you didn’t think of brought to you by someone else will increase your brand awareness and potential drive profits up. Open Your Eyes! Continue reading Advertisement Ideas: Open Your Eyes!!!

Advertisement Ideas: Customer Service Is The Key!!!!

As I sit in The Lou Bachrodt Chevrolet dealership in Coconut Creek, FL waiting for the repairs to be completed as a result of receiving recall notices I begin to think about the experience with Lou Bachrodt. When I came in last week I was told they couldn’t get to my car as the repairs required and I would have to come back. Today I arrived at 9:30 AM and waited until nearly 10 AM to be taken in. I told the service person that I only need the recall notices taken care of and his reply okay I guess we are not making any money on you today. If The recall repairs weren’t very necessary I would have left as a result. I am one who believes regardless if you are making money on me or not you should treat me with dignity and respect. This particular service rep is very good at what he does, however he could use some training in dealing with customers. I have always taught smile at the customer, engage the customer, and leave the customer happy so they will share that good experience with others. As I have stated in the past one oh crap ruins 1000 at a boys. The key is to do as Dale Carnegie says is to win friends and influence people. The fact that I knew I was going to be at the dealership all day enabled me to plan my work for the day and thus remain productive. I made plans to deliver what I promised and thus began my day at the dealership with an attitude to be of service and value to all those I come in contact with. As I sit in the waiting area I have seen many of the employees walk by and many seem to be unhappy. This energy does not serve the dealership well an can explain why some of the customers seem unhappy as well.

One of the employees at the dealership actually made me feel welcome as he interacted me and answered my inquiry about a power source in a very cheerful way. he was someone who gets it. He understood that what he does made a difference. Your employees can be a great form of advertising if they carry a positive attitude and interact positively with your clients. In advertising your business make it a point to mention your customer satisfaction rate if it is high and how you do your best to make your customers happy. The key is to deliver outstanding customer service so that when people recognize you brand it creates a buzz where people say I do business with that company and they always deliver. In creating an atmosphere focused on excellent customer service you will begin to create customer loyalty and thus enhance the customer experience. Ask yourself when you awake in the morning how can I be of service and value to those I will come in contact with today. Continue reading Advertisement Ideas: Customer Service Is The Key!!!!

Advertisement Ideas: Video Killed The Radio Star!!!

As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1, and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community. I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

In the president of the festival not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist. This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver. In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!