Advertisement Ideas: Listen Up!!!

As I turned in my key after being let go by Sinbad Sports I started to think that it was time to listen up and pay attention to the signs that GOD was delivering. I found myself like the character Billy Jack as I have become a tin soldier in the fight to help businesses grow. I have run into some obstacles like stubborn business owners who think they know everything and have not realized that the day you think you know everything is the day you start to lose everything. In my 40 years of marketing, sales, advertising, media relations, public relations, and non-profit experience I have found that many of those in ownership roles and leadership roles do not listen and as a result leave a lot of money on the table. The really good business owners gather input from their employees and value that the employees may have a better feel for what the consumer seeks. The key is to listen up and not take anything personally when an employee comes to you with something that makes sense. When an employees sees what the trends in the market place and comes to you with the trends you as a business owner should be aware and formulate a plan that will help you strengthen your brand and increase your revenue by staying ahead of the trends.
As a business owner it is important to listen to your employees especially the employees who have a working knowledge of the industry and a proven track record of success. When you find an employee who truly has a dedication to your business make sure you are listening and keeping that employee happy for if you let them go they may just go out and follow their dreams and become your competitor and thus take business away from you. When customers are bragging about an employee and tell you that the reason they are coming to the store is that particular employee don’t say oh they would have come any way as it is the merchandise not the employee that they are coming for. Remember people do business with people they know, like, and trust and if an employee is cultivating those customer relationships you keep them and you listen to them. When you empower an employee and allow them to thrive your business will grow and your revenue will increase. Continue reading Advertisement Ideas: Listen Up!!!

Advertisement Ideas: Doing It and Doing It Well!!!

Have you ever noticed how doing business is much like satisfying a partner while making love. If you don’t hit the right spot and pay attention to your lover’s needs and desires while making love that lover may go elsewhere. It is the same in business if you don’t know what your customer/clients needs or desires are and you do not satisfy them they will go elsewhere. The key is know what you are doing and to do it well. In business like in turning on your lover you have to advertise in the love making game it might mean dressing sexy or playing some soft music to get in the mood to entice your lover. It is the same in business you must advertise to entice the consumer/client and get them to do business with you. Look at the ways you are marketing and how you are reaching your customers/clients. The process starts with knowing who to pursue and how to court the people that you desire to have as clients/customers, then creating a brand so when people hear the brand or see the logo it is easily accessible, then you must do things to create a buzz.

Advertisement Ideas: People Who Are Doing It and Doing It Well!!!

If you were to show this picture to 10 people I believe 7 would know who it is. Despite his perceived arrogance the man in the picture has built a reputation as a great ball player and a savvy business man.

If I showed this photo to 10 people I can almost guarantee that 9 people would know who this soulful singer is. Continue reading Advertisement Ideas: Doing It and Doing It Well!!!

Advertisement Ideas: How To Make Current Events Pay Off!!!!

Advertisement Ideas: How To Make Current Events Pay Off!!!

Barbara Walters stepped away from TV today after a 50 year career. She leaves a legacy of excellence and insight in the industry. As she was saying goodbye on The View I put on my business and marketing hat and thought how many businesses will capitalize on this current event and how many others will lose out on an opportunity.

Think about it whatever industry you are in you can capitalize on the fact that Barbara Walters is retiring. If you are creative you will drive business to you. Here are some ideas:

1:You have a restaurant or club you can host a Barbara Walters look a like contest and give out prizes. You could promote this in all your marketing material.

2: You have a brick and mortar business and you can host a chance drawing for Barbara Walters memorabilia.

3: You can do a Tribute to Barbara Walters and offer a special promotion like buy one item get the next item 50% off. If you are a life coach, personal trainer, or other service type business you could run a program in honor of Barbara Walters 1st session $50. Continue reading Advertisement Ideas: How To Make Current Events Pay Off!!!!