Advertisement Ideas: Stop Making Excuses!!!

This entry was prompted by an interaction I had with someone as I offered to put promotional materials into 25 Swag Bags that I will be giving out during my presentation at The How To Sell Your Genius Tap Into You Seminar on Friday, August 29, at Broward College in Fort Lauderdale. The woman has an herbal and essential oil business who the last time I spoke to her told me how slow business was. Those of you who read this blog on a regular basis know that I believe there is no reason for a business to be slow and thus when people tell me how slow their business is I always look for ways to change that perception. I offered to put her cards and a small sample bottle into The Swag Bags she wrote me back that she was involved in many expos where she had to give gifts and would be passing on my offer. I thought okay her loss because of the 25 people who will receive The Swag Bags 2-3 may have wanted to purchase her oils and herbal supplements if they knew about her. Continue reading

Advertisement Ideas: How Deep Is Your Network?

With the passing of Nelson Mandela yesterday I began to think about how many lives he touched for standing up for what he believed. I began to think how deep was Nelson Mandela’s network? Then I began to think of a question that many business owners must ask and that is how deep is my network. Nelson Mandela was able to touch many lives as he built a network of people who believed in what he represented. The obstacles he faced were tremendous and he rose above them. he gave up 27 years of his life as he spent those years in jail. Part of his network was his wife Winnie who kept the movement going while Nelson Mandela was in jail. Together Nelson and Winnie Mandela were a formidable couple who used the power of their network to affect change in the world. Nelson Mandela lived his philosophies and beliefs daily and if he were a brand was as well-recognized as NIKE. Mandela created a buzz because he built a network of followers who knew him, liked him and trusted him. Mandela leaves a legacy for with many lessons for us to follow. One lesson is to build a network.

Advertisement Ideas: Building Your Network!!!!

I first learned the concept of networking as a member of The Jaycees, an organization of young men and women aged 18-40 dedicated to providing leadership training through community service to its members. The Jaycees network was made up of members, who made up chapters, districts, regions, state organizations, national organizations, and Junior Chamber International. These groups created a network for good. In building the network the one thing that was stressed was to share the organization with others and get them to join the organization. After they joined the idea was to provide them with services that would enhance their personal and professional lives. In building the membership I began to understand the power of building a network as each person who came into the organization had something to offer. The key to my success in the organization was my ability to share the organization with others. I learned the following that I hope will help you to build your network: Continue reading Advertisement Ideas: How Deep Is Your Network?