Pat Morita (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.
Advertisement Ideas: Miyagi Says Focus!!!!
I was out in the community representing Life Publications today and realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you. I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.
Advertisement Ideas: Strategic Focus
When was the las time you sat down and did a real introspection of where your focus is and what strategic partnerships I should be focusing on? Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!
Angie and her FLAUNT Girls attract a lot of attention as they perform at The Full Throttle Saloon during Bike Week in Sturgis South Dakota. They are used in many promotions and as a result attract many male customers to the saloon. Some may say that this is over the top, however it works. Think about it showing off your skills may be just what a potential client/ customer is looking for. By flaunting your skills in a subtle way you will begin to build strength in your brand. A few year ago NIKE Introduced Customizing their sneakers, where consumers could go on-line and design their own sneakers.Knowing they were the #1 athletic footwear in the world they flaunted their position and offered this opportunity and a s a result remain #1. Imagine if you could custom make a few pairs pf sneakers to wear while doing business that effectively represented your company. This would definitely lead to be a flaunter.
These were designed for a Dance Krew, who won MTV’s America’s Best Dance Krew and now the Jabbockeez are a recognizable brand who flaunt their talent.
What a great innovative way to market your business.
11,000,000 Survivors and Counting
Don’t be afraid to subtly get in someones face to hammer your message home.
Which one are you going to use to hammer home your message. 
When I think of vehicle I think of cars, trucks, or vans. This is a vehicl wrap, which is an effective way of advertising. One of the best at wrapping your vehicle is Vinylot in Margate, FL.
As I stopped into Vinylot to see Gwen about advertising in The Coconut Creek Life magazine that I represent I started to get all these ideas about how to choose the right advertising vehicle as business have so much to choose from. A vehicle wrap can have a great impact as it is seen by all those on the road. Tee-shirts and ball caps and other promotional items work as well. The you have radio, TV, print advertising and social media. Many times it must feel like you are being bombarded and in many cases overwhelmed. The choices seem endless and they are because everyone seems to have a way to promote your business. 
Dee Snider the front man for Twisted Sister was booted off of The Apprentice last night as a result that his message on the box from The Walk With Walgreens Task not going over well with the 3 people who were deciding the winner.His idea to use words ending in ING was good however some of the words were negative and thus did not deliver the message that the executives were looking for. As I watched the episode unfold I thought before you do an ad campaign answer the question what is your message?
I chose these three examples to show you that placement of your message is important and also that the wording of your message is important as well. When deciding on the message you want to utilize:
Would you eat here?
Talk about mixed messages!
Always check your spelling and grammar.
Knowing who the bullseye is the 1st step to integrating special interests to drive traffic. One can not just blindly throw things out there in hopes to reach your target audience. You must define the audience. This is done by: