Advertisement Ideas: Video Killed The Radio Star!!!

As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1, and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Festival Of The Arts Not So Festive!!!

Festival Of The Arts Not So Festive!!!!!!

I have always said that you never know who you may be speaking with so you may want to consider the idea to treat everyone with respect and allow them to shine their light as you never know what pull they may have in the community. I ventured out to The Coral Springs Festival Of The Arts on March 15, 2014 with the intention of collecting donations for The American Cancer Society Relay For Life and to recruit guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT. It is always my intention to put people in a positive light by utilizing my many platforms to be of service and value to them. I arrived at The Coral Springs Festival of The Arts and began to ask for donations things were going well many people were very receptive, a former commissioner saw me and asked me what I was doing he said great let me take you to the main stage and you can make an announcement. The entertainment chairman allowed me to make an announcement and then asked for my business card, The mayor saw me and wished me luck, many on the committee saw me and said keep up the great work, one of the vendors a local chiropractor donated $20, then the experience went from festive to melancholy as The President of The Festival Approached me and said I wasn’t allowed to collect donations as this was not allowed. I simply said okay and she continued to go on and on. I took a deep breath and said I am leaving but before I go do you want good or bad publicity. This struck a nerve and she asked am I threatening her. I simply said no but you get better results with kindness and I walked away. As I went to my care I realized that in business there will be those who get it and those who don’t.

In the president of the festival not having the ability to see the forest beyond the trees she lost out on a golden opportunity to create an advocate and an ally who writes two blogs, has over 2500 Facebook Friends, over 1600 Twitter followers, and over 5000 connections on Linked In, not to mention his own TV Show and Radio Show, plus an excellent media and public relations specialist. This made me think how many opportunities are you missing in your business by not being open to receive. Everyone that you come in contact has the potential to help you in some form and until you peel back the onion and open your eyes you never know what they can do for you. Continue reading Festival Of The Arts Not So Festive!!!

Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

In business capital is key to the existence of the business. The biggest challenge I hear from those I work with is how cash strapped they are. They ask me JDOGG how can I increase my cash flow and build a solid revenue stream? My answer is find ways to be a giver. Many times they look at me with the perplexed look on their face as to say what do you mean I need money and giving things away isn’t going to help me. It is at that moment where I explain that lack mentality and a scarcity belief system is what put them in the position. I explain that it is now time to shift to an abundance mind-set and become a giver. In any business the key is to find a way to be a giver while also being of service and value.

Advertisement Ideas: Shifting From Taking To Giving!!!!

In my volunteer experience with The American Cancer Society Relay For Life I have often been told no and I have heard all of the excuses why someone would not donate $1. The reason that they were struggling personally and professionally was due to the limitless beliefs they had of being a taker. A pizza place I stopped into in Boca Raton told me flat-out if I wasn’t buying his pizza he wasn’t interested. This same owner told me a year ago how he needed money and wasn’t giving anything away. As I walked out I thought he was struggling last year and this year he continues to struggle and he probably wonders why he is not reaping the benefits of having a pizza place in a high trafficked area across from the middle school. His thoughts and his attitude are holding him back. He is an example of someone who should shift from being a taker to being a giver. Continue reading Advertisement Ideas: How To Be A Giver And Increase Revenue!!!!

Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Leverage Your Marketing!

In the last few years the way we market and do business has changed rapidly. May businesses are still behind the times and left questioning how do I leverage my marketing? The answer is to first have a marketing program that is strategic and effective. In 2010 I approached Skyline Chili Proprietors Tony and Jenny about being part of The American Cancer Society Relay For Life of Sunrise, FL. What was going to be a one night promotions turned into a once a month promotion for 7 months. Each fundraiser was put onto the special banner made for the event. When The Relay was held in 2011 the donation was close to $5,000. I promoted the fundraiser and the local Sunrise Forum had an article on The Front page about Relay For Life, which mentioned Skyline Chili’s involvement. I also made a video that was put up on you tube at www.youtube.com/jdogglederman. I also mentioned Skyline Chili on my radio show. As a result of their sponsorship and how they leveraged the marketing they increased their brand awareness and also increased their revenue.

JDOGG Uses Community Service As A Public Relations Tool

Since I was young I have always found ways to help businesses to leverage their marketing and how community involvement can be a key public relations tool. When I do an event I always seek businesses to support the effort and I have found those who truly understand the idea of leveraging their marketing will support the event. In March of 2012 I hosted The Spiritual Entrepreneurs Visionary Awards where donations were collected and given to The American Cancer Society to help fund a cancer camp for kids with cancer. I had Ken Esrig, Rev. Ernest Chu, Sarah Spiritual, Rev. Dr. Mia Merritt, and Angelika Christie as my speakers. I honored 50 community leaders for their outstanding service. Subway, Shawna’s Deserts, and others sponsored the event. This who used photos of the event in the marketing materials saw more brand recognition as their participation in the event gave them credibility. Continue reading Advertisement Ideas: How To Leverage Your Marketing!!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow. A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you. It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me. A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How Memorable Is Your Promotion?

As I was watching The NFL Game on Monday with my dad a commercial came on and before the brand appeared he said The Coors Light commercials are getting to be ridiculous. I said Dad they did their job as you remembered the commercial. It is with this in mind that I ask you How Memorable Is Your Promotion? If people are not remembering your brand you are missing out on being on the top of the mind of the consumer. The key is to have a campaign that is memorable so when someone seeks your products and services they think of you before they think of your competitor.

What do these two logos have in common? They are recognizable and if you as 100 people in The United States to identify the companies I would say 90 would be able to identify them. This leads to the question, How recognizable and memorable is your logo? Continue reading Advertisement Ideas: How Memorable Is Your Promotion?

Advertisement Ideas: How Deep Is Your Network?

With the passing of Nelson Mandela yesterday I began to think about how many lives he touched for standing up for what he believed. I began to think how deep was Nelson Mandela’s network? Then I began to think of a question that many business owners must ask and that is how deep is my network. Nelson Mandela was able to touch many lives as he built a network of people who believed in what he represented. The obstacles he faced were tremendous and he rose above them. he gave up 27 years of his life as he spent those years in jail. Part of his network was his wife Winnie who kept the movement going while Nelson Mandela was in jail. Together Nelson and Winnie Mandela were a formidable couple who used the power of their network to affect change in the world. Nelson Mandela lived his philosophies and beliefs daily and if he were a brand was as well-recognized as NIKE. Mandela created a buzz because he built a network of followers who knew him, liked him and trusted him. Mandela leaves a legacy for with many lessons for us to follow. One lesson is to build a network.

Advertisement Ideas: Building Your Network!!!!

I first learned the concept of networking as a member of The Jaycees, an organization of young men and women aged 18-40 dedicated to providing leadership training through community service to its members. The Jaycees network was made up of members, who made up chapters, districts, regions, state organizations, national organizations, and Junior Chamber International. These groups created a network for good. In building the network the one thing that was stressed was to share the organization with others and get them to join the organization. After they joined the idea was to provide them with services that would enhance their personal and professional lives. In building the membership I began to understand the power of building a network as each person who came into the organization had something to offer. The key to my success in the organization was my ability to share the organization with others. I learned the following that I hope will help you to build your network: Continue reading Advertisement Ideas: How Deep Is Your Network?

Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: How To Maximize Your Message!!!

In order to maximize your message you must be committed to putting in a maximum effort in your marketing, media relations, and public relations. To get the process started ask yourself what is your message? Then ask yourself who do you want to hear your message? Then ask yourself how can I truly maximize my message and reach the audience that will purchase my products or services? One key idea to remember is that facts tell but stories sell. How and where are you telling your story.

Advertisement Ideas: How To Maximize Your Message: A Case Study!!!

For those that have followed this blog over time you know that I am very involved in The American Cancer Society Relay For Life. I have a web page at http://main.acsevents.org/goto/jdogg1 where people can make donations. My message is that I am honoring my mother, Judith Miller’s, memory as she was called home to GOD on July 5, 2012. I am doing this to create a world with less cancer and more birthdays. I am using this as a case study as I have raised over $15,000 in the 10 years that I have been a participant. I also have a unique advantage over everyone else in the fact that I am the emcee for the event, which provides me with a great platform to promote myself and secure paying gigs. As of this writing I have raised $898 so far for The 2014 American Cancer Society Relay For Life of West Boca Raton. The model that I am using to maximize my message is proving to be highly effective.

In all my interactions in obtaining monetary and in-kind donations I have incorporated the idea of celebrating, remembering, and fighting back while creating a world with less cancer. By being consistent with the message I have been able to obtain donations and also share the work that The American Cancer Society does. I have been able to create a buzz and create brand awareness and recognition by sending media releases out on a consistent basis. As a Result on 11/10/2013 The Sun-Sentinel ran an article about The POINTS FOR THE CURE FUNDRAISER for Relay For Life. The program is simple you choose your favorite NCAA Football Team or NFL TEAM and after their game you visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point they scored. Continue reading Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!!

In marketing and advertising one of the keys for a successful campaign is consistency. Ask yourself am I being consistent with my message? Am I using the same logo with a consistent brand message or tag line? Am I sharing a message that is memorable that will put me on the top of the mind of my target audience? In being consistent with your message you create a brand awareness so that when someone is ready to utilize your product or service they call you instead of your competitor. Ask yourself do I consistently advertise or market myself and my services or do I do it on occasion? The key is to continually be out in the marketplace so that when someone is seeking your product or services they see you and are compelled to do business with you.

How many times a day do you market your product or services? The more times people see you the greater the chance you have to capture them as customers/clients. When I sold advertising for Forum Publishing Group I would hear I advertised once and it didn’t work. I felt like say NO S***, what did you expect a miracle after one advertisement? I have come to the conclusion that many entrepreneurs and marketing executives just do not get it when it comes to advertising and marketing? Many think oh I’ll place an advertisement one time and people will respond. My answer survey says XXX as it is proven that the consumer needs to see an ad 6-8 times before they respond unless they are in the buying cycle at that time. It is very rare when a one time ad gets a response, however there are exceptions to every belief. The key is the more you put yourself out there the more chances you have to capture your audience and thus turn the ads into sales. Continue reading Advertisement Ideas: Frequency And Consistency Are The Keys To Success!!!

Advertisement Ideas: Going Old School!!!

Today’s entry was inspired by the happenings of this afternoon as I went back to the old school of doing things and took my message to the streets visiting local businesses as I collected for The 2014 American Cancer Society Relay For Life. I decided instead of waiting while my oil was being changed in my car that I would walk the corporate park and visit local businesses. I ignored the no soliciting signs that were posted on the business as I think anyone who is not receptive to soliciting is missing out on opportunities because you never know who is walking into your business. In my case I represent many opportunities for business people to build their brand and giving me the opportunity to speak to them is very advantageous. The businesses do not know me and do not know what I can do for them so after I asked for donations I gave them my business card and told about The Internet TV, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM and invited them to be a guest. The gentleman who said he wasn’t interested the minute I walked in the door lost out on a great opportunity. The gentleman that asked me if the money goes to where I say it goes reached into his pocket and donated $20 when I shared my story and he is going to call me to be on my TV show. When you go old school and do things person to person you get better results as you begin to build a relationship and thus create more opportunities. It isn’t about selling the person it is about sharing information and having the person who you speak with share with the people he or she knows. One company I stopped into had a receptionist that seemed to be put off when I came in and when she said I have some guy collecting donations, I said I am not just some guy I am Jonathan JDOGG Lederman and I am well-connected in the community. When her office manager came out she was very cordial and listened to what I said and stated they already do Relay for Life but she could find $1 to support me. I left her my card and she thanked me for coming in. Continue reading Advertisement Ideas: Going Old School!!!