American Cancer Society – Page 12

Advertisement Ideas: Are You Media Worthy?

When doing your story the important question to ask is are you media worthy? Most entrepreneurs have a great back story, however they forget to tell it and thus miss out on the media exposure as they may not believe it is media worthy. Every story you have to tell is media worthy. Remember it is not what you say but how you say it. The steps to make your story media worthy are:

1: Frame Your Story – Like a picture you want to make sure your story is relevant, entertaining, and resonating. For example October is Breast Cancer Awareness Month, I lost a cousin and an uncle to breast cancer(yes men get breast cancer), I am involved in The Relay for Life, I have raised over $8,000 in the last 8 years, and in 2008 was awarded The Hope Award from The American Cancer Society South Palm Beach Unit. This year I implemented a fundraising program called Points For The Cure. Now I have framed the story.

2: Have A Catchy Headline With Keywords – After you frame the story you want to come up with a catchy headline that includes some keywords so when you put it out it will get picked up and looked at online and offline.

3: Write Your Story With Keywords – As you begin your story make sure you have keywords in the first sentence and through out the story so it will be ranked high in search engines as most publications now have digital versions online.

4: Proof the Story and Begin to Post Throughout All Your Platforms- Once you finish your story and you begin to post it you will see the results and you will begin to increase your worth in the eyes of the media. Continue reading Advertisement Ideas: Are You Media Worthy?

Advertisement Ideas: Community Service As A Public Relations Tool

As I watched The NFL games on Sunday October 7, 2o12 and promoted the idea of Points For The Cure, where you pledge 25 cents for every point your team scores and then you visit http://main.acsevents.org/goto/jdogglederman and make your donation, for example The Giants scored 41 points so you would go to the site and donate $10.25, I began to think how community service can be used as a Public Relations Tool. I started to think how beneficial the relationship The NFL has with The American Cancer Society is as they have partnered to promote mammograms through The Crucial Catch Program and how many fans attended a game knowing that a portion of the ticket was going to help their local American Cancer Society. I also began to think about the increased merchandise sales as fans would want the football or lapel pin or other items commemorating Breast Cancer Awareness Month. This becomes a great public relations tool as people have a good feeling about The NFL and are more apt to buy tickets and merchandise. You might be saying but I don’t have the budget of The NFL to do all this. Well you do not need a very large budget to us Community Service as a Public Relations Tool. Continue reading Advertisement Ideas: Community Service As A Public Relations Tool

Advertisement Ideas: You Have An Attitude Problem

Everyone is so quick to judge and say hey you have an attitude problem that they are missing out on opportunities to make a positive difference in their personal and professional life. I was exploring the attitudes of those in business that I perceive to be successful and I have found that they are positive, non-judgmental, and are open to receive. I believe that many times an entrepreneur who blames the economy or other factors and doesn’t look for the opportunities as they are being presented and puts up excuses and blockages often finds themself in a heap of trouble. I have seen many entrepreneurs in the last year struggle not for anything else but because of their attitude.One entrpreneur was complaining and bad mouthing his competition and I began to think if that is how he speaks about them how is he speaking about me, as a result I stopped doing business with that person and when I see that person it is a cordial hello and nothing else as his negativity is not something I choose to engage in. I have been told on several occasions by people you have an attitude problem and I say thank you for pointing that out. I have an attitude that in some case may rub someone the wrong way as I am extremely outgoing, I am overly confident, and I speak my mind for some they just don’t how to handle this for others appreciate it and applaud and celebrate it, which has led to my idea of Some Will, Some Won’t, Some Waiting, So What, Next. I have learned that I will not resonate with everyone, however those that I do resonate with will want to do business with me. To those that choose not to for whatever reason I say their loss. Continue reading Advertisement Ideas: You Have An Attitude Problem

Advertisement Ideas: What Do You Mean No?

I can not tell you how many times I have wanted to verbalize the sentiment of what do you mean no? This generally is a feeling when O am representing what I believe to be a great opportunity for a business like an opportunity to be part of www.forestofangels.com and be part of an event that is changing lives by creating an event where the Westfield Broward Mall in Plantation, FL will host Forest of Angels an event where businesses pay $1250 to sponsor and decorate a Christmas Tree and then choose the charity to be associated with the tree. The patrons at the mall then choose the best decorated tree and that tree’s charity is given $10,000 to further its mission and the remaining money is split amongst the other charities. The mall anticipates that 1.1 million people will visit the mall during the event. I was told I don’t have a budget to do this by a very large assisted living facility. I felt like saying you charge $5000 a month for a person to live at your facility and you can not see your way clear to invest $1250 in the community, what do you mean no? Then I realized this is why their occupation is down and their revenue is down and why they are on a downward spiral.It is not that the economy is down it is that they keep saying no to opportunities that are presented. If a new client represents $60,000 a year and you don’t spend at least $6,000 a year to attract that ne client you may remain stagnant because you said no.

I used to hear no a lot about advertising and marketing when I would sell print advertising as many business owners simply did not understand that advertising is an important aspect of their business. They would make all types of excuses and in many cases I would go back to visit only to find their business closed and boarded up with no forwarding information. I would thing again to my original question what do you mean no? I am not saying to say yes to everything but to look at things that make sense like www.forestofangels.com. www.feelthehugs.com, www.relayforlife.org, and other opportunities that may be synergistic to your business. It is when you are open to receive that great things begin to happen.

You can choose where to shop and where to spend your advertising dollars and many times you may say no only to realize that you should have said yes. Imagine your name on the speaker next to the choir, or your name on the table, or a poster above toys for tots or your name on the shopping cart. These are a few out of the box methods that work as everyone stopping by Macy’s or the food area, or dropping off a toy, or shopping would see you. Now take it a step further when people walk through Forest of Angels at The Broward Mall and see your competitor and shop your competitor because you turned down a great opportunity. So think about it and ask yourself what do I mean no?

It is proven when you give you get. People love to do business with those they perceive to be giving back to the community so supporting Forest of Angels makes sense. Visit www.forestofangels.com

Advertisement Ideas: How To Build A Strong Social Media Presence

I am asked all the time JDOGG why do I have to have a social media presence? My answer is because if you have a strong social media presence and those who like you or follow you know you and trust you you can monetize them not only for your business but for other endeavors as well. The next question is then how do I build a strong social media presence? The answer lies in the following process:

1: Know who you want to The adage I like to use is some will, some won’t, some waiting, so what, next. Not everyone is meant to be your client or to support your cause.

2: Create a Brand and A Tag Line that will reach the audience- For example I am known as Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message, and people who I am looking to work with and help excel have come to know my logo and often state you’re the guy with the fired up microphone logo.

JDOGG Lederman has a consistent brand and message

JDOGG Connections Build A Presence on Social Media Platforms

3: Know what social media platforms you want to use and learn how to use them or find someone who you can use to do this for you. Continue reading Advertisement Ideas: How To Build A Strong Social Media Presence

Advertisement Ideas: Navigating The Public Relations Maze

Jonathan JDOGG Lederman accepts a Certificate of Appreciation from Paul Spence, President of The Lauderhill Broncos, in recognition of his announcing services that he donated during the season.

This is an example of a great Public Relations Opportunity if you know how to navigate the maze and reach the right people. In many occassion people doing public relations for their business or non profit organization find themselves in a world that is confusing and hard to understand that they haven’t been exposed to in the past. The world of public relations can be comlicated at times, howver with this blog entry I hope to simplify it so that you can maximize your message.

Advertisement Ideas: The Steps to Effectively Navigate The Public Relations Maze

One key element to remember when doing public relations is that it is not a sometime thing it is an everytime thing. This means that everything you do in your business or with your non-profit should encompass some public relations aspect. There are many steps to navigate the public relations maze:

1: Know the message you want to deliver- What is your objective in promoting and giving information?

For example if your purpose of your message is to drive more people to your web site you want to give people a reason to go to your website. For example you are giving away a free study about something in your industry that will help your current clients and potential clients thus announcing the give away in an enticing way and then capturing their email address you can build a list to send more valuable offers. You can also then send out media releases to your media list announcing how you are being of service and value to those you serve. Continue reading Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: How Strong Is Your Brand?

84% of consumers surveyed in a recent brand awareness poll, when asked to name who they though of first when sneakers were mentioned stated they think of NIKE. This has led me to ask the question How Strong Is Your Brand? Now you may be thinking NIKe has a strong brand because they spend millions on advertising and marketing and I don’t have a NIKE budget. I am here to tell you that you don’t need a NIKE type budget to strenghthen your brand all need is some working knowledge of the market, who your target audience is and how they are getting their information and making buying decisions.

Advertisement Ideas: Strategies To Strengthen Your Brand

The American Cancer Society has been a recognized organization helping to create a world with less cancer and more birthdays by strengthening their brand and forming many great partnerships. Continue reading Advertisement Ideas: How Strong Is Your Brand?

Advertisement Ideas: Are You Kidding Me?

How many times do you tell a store owner it is all in the message? This sign should have been top and a bottom to be more specific and less offensive.

Would you do business with this guy. They got your attention however not the best tag line they could have used.

After looking at these two signs I started to think about other unique situations that make you ask the question, Are You Kidding Me? One that immediately came to mind was Wendy’s doing a promotion to help those affected by diabetes with this ad on their billboard.

This is like Kentucky Fried Chicken selling the pink buckets for breast cancer awareness their intention is good, however we all know one of the contributing factors to cancer is poor diet.

In October I delivered a mixed message as I did a promo video for Hungry Howie’s. I don’t regret doing it as it was supporting a good cause, however as I reflected back I realized this was not the message as again poor food choices lead to cancer. I use this as an example of my Are You Kidding Me Moment. Continue reading Advertisement Ideas: Are You Kidding Me?

Advertisement Ideas: Wake Up and Make It Happen

I was going to title this blog Wake The F Up America but wanting to keep the blog PG related I decided to title it Wake Up and Make It Happen. How many of you have called BS on the message to the right saying it can’t be done or it takes too much money to make it happen, or I’ll never be able to do that? These negative beliefs are the beliefs that are stopping you from waking up ans making it happen. I am not here to tell you it is going to be easy because it takes some work and time. I am not here to blow smoke up your rear either and I am not going to pee on your shoes and tell you it is raining. I am here to tell you that with the right strategy and the right attitude and making the right connections you will make it happen. Let’s break down these 10 questions to help you to plan, implement, and evaluate the steps needed to take action to make it happen. I learned these in The Junior Chamber Of Commerce(Jaycees) and many have used them to become successful in their personal and professional life.

1: What is the primary purpose? This is a way to formulate your mission statement

2: What are the goals and objectives? This will help you see the big picture and to stay focused

3: What is The Manpower?This will help you to decide who you should seek to help

4:What Materials, Supplies, and Resources will be needed? This will help you in making your choices?

5: What Are The Potential Problems and Solutions?This will alleviate having to guess.

6: What is the Budget?- This will help in determining the cash outlay and pay back.

7: What are the steps necessary and the completion dates? This will help you to stay focused

8: What revisions have you made to the original plan: tweaking the plan is always good practice

9: What Changes would you recommend for a similar project?

10: Give Specific and Measurable Results and a Summary of the project? Being able to give a summary will help you to improve as you grow.

These questions were used to plan and implement and evaluate special projects that The Jaycees Ran. They translate into business as it lays out an opportunity to wake up and make it happen. It is when you have a road map to follow and adjust to that you are most successful. Continue reading Advertisement Ideas: Wake Up and Make It Happen

Advertisement Ideas: I’ll Have a Hug and a Donut

This week there were two non traditional days celebrated that could have helped you to build your brand and increase your revenue one was on Friday, it was National Donut Day, the other was on Saturday, it was International Hug Day. I began to think how many businesses that rely on foot traffic knew of these two days and did anything to capitalize on them? I came up with an idea that if these two days are close together in 2013 that you can sponsor a campaign I’ll Have a Hug and a Donut. It could be done very simply by advertising two-three weeks prior to these days that on a certain day to commemorate National Donut Day and International Hug Day that at you place of business the first 150 people to make a purchase will receive a free hug and a donut.

There are many non-traditional holidays that you as a business can capitalize on and many are included in this book:

Introducing the 2012 Edition of Quirky Marketing Calendar The Ultimate Ebook to Promote Your Business 365+ Days a Year!

by Heidi Richards Mooney

The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!

The 6th Edition of Quirky Marketing is AVAILABLE NOW! Continue reading Advertisement Ideas: I’ll Have a Hug and a Donut