Advertisement Ideas:Plan Your Work And Work Your Plan!!!

Advertisement Ideas: Plan Your Work And Work Your Plan!!!

The Jaycees is an international organization of young men and women aged 18-40 who provide leadership training through community service to its members. I was a member of The Jaycees from 1989-2002 and again from 2003- 2008. I served in many offices including Chapter President, District Director, Regional Director, State Vice President, State Chairman, and State Director of Training. One of the greatest tools that I acquired in The Jaycees was The Chairman’s Planning Guide, which helped to plan, implement, and evaluate the various projects that The Jaycees held. This tool taught me to plan the work and work the plan. It asked questions like the primary purpose of the project, the goals of the project, who was responsible for certain tasks associated with the project, what the budget for the project was, and the time-table for completion. This tool has been used by many to successfully launch business. As I reflected back on the days of my involvement with The Jaycees I realized that in all of our plans their was a marketing component. This made me ask the question to you do you have a marketing plan? I then asked if not how are you reaching your potential clients/customers?

This is a question all entrepreneurs and marketing professionals must answer. To evaluate this ask where am I marketing, how am I marketing, what returns am I receiving? Many times a business decides to do a print campaign and they try to put everything into their ad and thus it looks to busy and people pass over it. When placing an ad remember a catchy headline a great offer, your contact info. Ask yourself what pain does my product or service take away? Then develop a campaign around that which is consistent with your brand messaging. In social media and TV and Radio many people try to over power the audience and oversell and thus do not get the anticipated results that they expected. To avoid this remember that facts tell stories sell and use these mediums to engage your audience by having a story that is relevant, entertaining, and resonating. The most effective way to reach customers is to be where they are. For example if your target demographic is mothers of middle and high school aged students in Broward County you want to check out www.labonitakidz.com and consider being in their Fall Issue with a message as to who you are, what you do, and why people should use your products or services? Continue reading Advertisement Ideas:Plan Your Work And Work Your Plan!!!

Advertisement Ideas: You Have An Attitude Problem

Everyone is so quick to judge and say hey you have an attitude problem that they are missing out on opportunities to make a positive difference in their personal and professional life. I was exploring the attitudes of those in business that I perceive to be successful and I have found that they are positive, non-judgmental, and are open to receive. I believe that many times an entrepreneur who blames the economy or other factors and doesn’t look for the opportunities as they are being presented and puts up excuses and blockages often finds themself in a heap of trouble. I have seen many entrepreneurs in the last year struggle not for anything else but because of their attitude.One entrpreneur was complaining and bad mouthing his competition and I began to think if that is how he speaks about them how is he speaking about me, as a result I stopped doing business with that person and when I see that person it is a cordial hello and nothing else as his negativity is not something I choose to engage in. I have been told on several occasions by people you have an attitude problem and I say thank you for pointing that out. I have an attitude that in some case may rub someone the wrong way as I am extremely outgoing, I am overly confident, and I speak my mind for some they just don’t how to handle this for others appreciate it and applaud and celebrate it, which has led to my idea of Some Will, Some Won’t, Some Waiting, So What, Next. I have learned that I will not resonate with everyone, however those that I do resonate with will want to do business with me. To those that choose not to for whatever reason I say their loss. Continue reading Advertisement Ideas: You Have An Attitude Problem

Advertisement Ideas: How Recognizable Are You?

Advertisement Ideas: How Recognizable Are You

Look at the photos and see if you recognize these people. Einstein, Hendrix, Gates, Ali all built their personal brand and became very recognizable. If someone put your picture up or your brand up would you be recognizable in the market place. If someone went out and asked 25 people if they knew who you were would 15-18 say they heard of you. If you attend a networking event how many people know who you are and what you do? The question now becomes how do I become recognizable. There are many advertisement ideas such as:

1: Aggressively market with a solid logo and a memorable. For example when I think of Winn-Dixie I think The Beef People as that is how they differentiated themselves in the 70’s. Now they promote themselves as getting better all the time. When I think of Publix I think Where Shopping Is A Pleasure. What are people thinking when they hear your name? Continue reading Advertisement Ideas: How Recognizable Are You?