Advertising. MasterCeremonies – Advertisement Ideas

Advertisement Ideas: Making The Commitment!!!

If you are in business I highly suggest you get a copy of Don Miguel Ruiz’s The Four Agreements a sit can truly help you in making a commitment to grow your business. Today (6/19/2015) I had an 11 AM appointment and arrived at 10:45 AM and asked for the person I was supposed to meet with and was told oh she may have forgotten. I waited until 11:15 AM and then handed my card to the gentleman who was there and I left. As I left I thought wow another person in South Florida who didn’t honor their commitment. As I drove to my next destination, my local Starbuck’s I thought it is her loss as she didn’t know that not only do I represent The South Florida Gold of The American Basketball Association but I also host a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT and I have strong ties to the community and a fairly large social media following. The point is that when you make a commitment you should honor the commitment or at least give someone the courtesy of a phone call to give them a heads up on what is happening. The ironic thing is that today I may have been a solicitor but tomorrow I may have been a customer as I could use health and wellness products. When you make an appointment and you do not show it makes you look bad in the eyes of the person you were supposed to meet with and a a result hurts your business instead of improving it. Remember one oh crap will ruin 1000 at-a-boys.

Your level of commitment will determine your level of success. If you are not committed to honoring your word you will lose in the end because people like to do business with people they know, they like, and they trust. If you don’t honor your commitment to meet with someone you have breached the trust from the start and decreased your chances to have a business ally tremendously. What do you think I am going to say when asked about the business that was a no-show without a phone call? When you are doing your best to build your brand and increase your profits you need as many advocates as possible to be speaking well of you so tat you build your likability and your trust so that when people get to know you they are comfortable about doing business with you. Continue reading Advertisement Ideas: Making The Commitment!!!

Advertisement Ideas: Make It A Positive Experience!!!

I have noticed more and more businesses bashing their competition instead of building themselves up when I see this type of marketing I usually look for another option when I need the product or service that is being offered. I have also seen a trend in brick and mortar businesses where the interaction is far from positive and when I have a bad experience with a business I generally don’t go back and I let others know so they can avoid the same experience. In today’s ever more competitive world it is imperative to make every experience a positive one. When you are dealing with the general public their will be interruptions of your daily routine which to you may seem ridiculous but to the person walking into your business or calling you on the phone it is important. If you can take the time to be courteous to all those who you come in contact with and create a positive experience you will see an increase in your sales and a strengthening of your brand. Every aspect of your business should reflect positivity from your voice mail to your advertising to your human interaction. The idea is to be positive in everything that you do so that the end-user thinks positive of you and comes to you when they seek your product or service.

There are certain businesses I frequent just because I get a positive vibe from the moment I enter until the time I leave. I also frequent businesses where they have taken the effort to get to know me. I have a big advantage as I am generally positive and thus am met with positive responses. I had someone ask me JDOGG how do you make each interaction positive? My answer was I look for the good that comes from it, for example the guy at Pucinnis Pizza in Boca Raton was not receptive to my Relay For Life. At first I was upset as I though everyone would come forward to help this great project and then I realized you know what it saves me a phone call and creates an opportunity to find people who will support the cause. Had the man been open and receptive he could have had a more positive outcome because he would have had an ally in the marketplace speaking positively about him and recommending his business. I have had people give me some excuses and I simply do my best to overcome the excuses and then if that doesn’t work I thank them for their time and wish them luck. The key is to help as many people you can through your business so that your business is seen in a positive light and so that customers and potential customers have a positive interaction with you.

The greatest thing that a business can do is to find ways to establish goodwill in the community. A local Pizza Restaurant at Boca green Plaza, Davito’s, sponsored a track marker for The American Cancer Society Relay For Life Of West Boca Raton and I have personally been there for lunch on 2 occasions and have given him shout out on Facebook and promoted him at committee meetings as a result of his creating a positive interaction he has gained me as a customer and I represent about $8 each time I come in. Think If I come in 40 times in the year he makes a small profit all because he spent $100 on a track marker sponsorship. I come from the tradition of supporting those who support me. I think there is enough to go around for a business to support many charities. If your business is not supporting the local community there is a strong chance that you will go out of business. If you are struggling in business look at all the areas where you interact with people and what your attitude is. I remember walking into a business years ago when I worked for Forum Publishing Group selling advertising and they said I am not interested I don’t need to advertise. I said okay and I left. There were many times I was in the neighborhood and needed their services but I didn’t use them I went to their competitor because the competitor gave me the time of day and listened to me and though did not buy an ad asked me to check back with them on a regular basis. Guess what the negative interaction business is out of business no longer selling his subs and the positive interaction business is still in business and thriving. Ask yourself which one are you going to be the positive or the negative business? Continue reading Advertisement Ideas: Make It A Positive Experience!!!

Advertisement Ideas: Get Energized!!!

What is it that excites you? What really turns you on? I get excited when I can share with businesses opportunities to help them maximize their message. I get energized when I am able to help someone or a business to excel. I also get energized when someone or a business is interested in helping me with my mission to create a world with less cancer and more birthdays. I get really excited when I visit http://main.acsevents.org/goto/jdogg2 and see that someone has made a donation to help people touched by cancer through research, education, advocacy, and services. I get energized when I can use my GOD given talents to help people excel. In business it is important to be energized because when you are vibrating at a high positive energy level you attract the people that can help you build and grow your business. look at how you are approaching your day and monitor your thoughts through out the day and see where you are having success and where you are having challenges? Are you so worried about being right instead of doing the right thing that you are sucking energy out of your business and thus leaving money on the table.

If you are not enthusiastic about who yo are and what you do people will not support you be it a business endeavor or a charitable endeavor. Ask yourself how am I approaching the tasks in my business and in my professional life? The old adage of how you do anything is how you do everything is true. If you are angry because you have to work and you have to spend money on advertising this will reflect in your business and personal life and thus hurt your business. Instead of saying I have to advertise say I get to advertise and by advertising I am building my brand and thus increasing my cash flow over time. If you are passionate about what you are doing people will see that and be more apt to do business with you. Continue reading Advertisement Ideas: Get Energized!!!

Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

I recently attended an Introduction To Gratitude Training done by Jo Engelesson who is an author and speaker who is a leader in the personal development and spiritual development industry. Her website www.tofa.us allows visitor to purchase tokens of appreciation that they can register and then pass on to those who have positively impacted their day. Jo told her story about how assuming the attitude of gratitude changed her business. I visited the site and bought 5 of the coins and have handed out 4 of them so far. Each time I have given out a token I have seen a great shift in my attitude and as a result have had a successful day. As I gave out one of the tokens of appreciation I began to think how can business owners and marketing directors and those involved in charitable work use the concept of gratitude as a marketing strategy. The answer was simple incorporate gratitude as part of the strategic marketing plan by rewarding existing customers and donors and also when procuring new customers and donors.

One of the greatest thing you can do in business or in your personal life is to express gratitude. People like to feel appreciated. In today’s world where people text, facebook, and email receiving a hand written thank you note goes a long way in making a person remember you. Sometimes the more creative you are with the thank you the better. I remember working for The NY Liberties of Major League Volleyball and asking potential sponsor’s secretaries what their favorite pizza was and then going to the owner of the team, Jerry Saperstein, and asking for a budget to send them pizza with thank you note. He said yes and I sent the pizzas and had the pizza place write a note thank you for speaking with me about The NY Liberty, Jonathan Lederman. This tactic worked and we secured a few sponsors as a result. I then began to use this tactic with reporters. If a reporter did a story about the team I sent a hand written thank you note. The idea is that using gratitude as a marketing strategy works. I would secure people’s addresses who attended games and send them a thank you note and something with The NY Liberties logo on it and tickets. This helped to take the attendance from 300 fans a game to over 1000 fans a game. Continue reading Advertisement Ideas: Using Gratitude As A Marketing Strategy!!!

Advertisement Ideas: What You Can Learn From March Madness!!!

Each year I look forward to March as The NCAA Basketball Tournament begins. I wit for selection Sunday and then I begin to fill out my bracket and I watch with anticipation as to whether the 12 seed I picked will upset the #5 seed or will that little college that very few have heard of will make a run. This year I decided to look at March Madness from a business perspective and saw many lessons that can be learned:

1: On any given day your bracket can be busted because what you thought would happen did not happen. When this happens in business we sit back and we make adjustments so that next time our choices work out in a more positive manner.

2: The game is not over until the final buzzer sounds. How many games have you watched that have been decided on a last second shot? In business we may be having a challenging day but right before closing we beat the buzzer and come out a head because we kept shooting. Continue reading Advertisement Ideas: What You Can Learn From March Madness!!!

Advertisement Ideas: Don’t Be An Icehole!!!

It is funny how you can ask about the same thing in a different manner and get two separate answers. The other day people were asked about what has become known as Obamacare and many stated oh it is bad and the president had good intentions and but the implementation lacked. The when asked about The Affordable Care Act they said oh that is much better it will help more people. One person said isn’t Obamacare and The Affordable Care Act the same thing? The answer is yes they are but the American public has become so programmed that they do not do their due diligence and investigate things and go by what they hear on CNN and FOX News making many people iceholes. I come across iceholes everyday that will make every excuse why their business isn’t doing well instead of asking what can I do differently to improve my business.

To avoid being an icehole you must take charge of your life both personally and professionally you must become aware of your actions and the effect they have on your business. If you are not coming up with new advertising ideas, new campaigns to create brand awareness and create a buzz so as to give people a reason to do business with you then you might just be an icehole. If you are not being proactive and you continue to be reactive you could be leaving money on the table making you an icehole.

If you do not have a plan you just might be an icehole. If you are not taking daily action to promote your business you just might be an icehole. It is important to make proper choices as to where to promote, where to advertise, where to share who you are and what you do and why you do it. Remember people are not buying the what you do they are buying the why you do it. If you are not taking action and moving forward toward your goals you just might be an icehole. Continue reading Advertisement Ideas: Don’t Be An Icehole!!!

Advertisement Ideas: Working The Crowd!!!

As I stood out in front of Wal-Mart on Saturday 3/14/15 raising funds for The American Cancer Society Relay For Life Of West Boca Raton it occurred to me that one way a business can thrive is to work the crowd and use the resources they have to boost sales. Each person who came by our booth was introduced to Relay for Life and those who told me I had a great voice I handed my business card. This was a win-win situation as I helped to raise $129 while also being able to promote who I was and how I can be of service and value to others. I left that fundraiser and headed out to a concert where I worked the crowd and simply asked people if they would like to donate to create a world with less cancer and more birthdays and as a result collected $74 bringing my total to $2204.61 raised with my Relay being held on may 2, 2015 at Olympic Heights High School from 12 PM – 12 AM. Donations can be made at http://main.acsevents.org/goto/jdogg2. As I walked the crowd a few people asked me for my business card so I gladly gave them my card. The key is to always have your business cards with you as you never know who may be interested in your business. Today (3/16/15) my phone rang and it was someone who met me at the concert and we are doing a one on one on Friday (3/20/15). By working the crowds at events you can increase your brand awareness and attract new people. Remember do not be shy and share who you are and how you can be of service and value to the people you meet. The worst that they will tell you is that they are not interested,

Many businesses attend trade shows and then complain that they didn’t get anything from the show. The reason is because they did not work the crowd properly. They didn’t have a captivating display that would draw an audience, they didn’t make friends with the emcee so they could get some plugs on the microphone, and they didn’t capture people’s contact information. I have emceed many trade shows and I make it a point to ask every vendor if they have video capability on their phone so we can do a quick promotional video that they can then use across their social media platforms and on their website. I also offer them an opportunity to come to The WRPBiTV Studios in Boca Raton to tape a segment to air on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. The idea is to work the crowd and be of service and value. If you are hosting an event you should call 954-254-8227 to book me to emcee your event and thus help you to work your crowd and give them added value. Continue reading Advertisement Ideas: Working The Crowd!!!

Advertisement Ideas: Get Up And Get Out!!!

Many time entrepreneurs will struggle because they forget the fundamental rule that engagement with people is a key element to success. Many entrepreneurs will sit behind their computers and not see why they aren’t as widely known as they should be or why their sales are not higher than they are. Many entrepreneurs get caught up in the symptom I like to refer to as paralysis by over analysis. They will sit and wonder why sales are down and dictate to their team that they must increase sales but won’t show them how to increase sales. The easiest way to increase sales is to reach more people and to be of service and value. One great way to reach people with you message is to simply get our in the community. When was the last time you got up from behind the computer and went out to introduce yourself to your neighboring businesses? I have often subscribed to the belief that if you walk the neighborhood where you have an office and get to know your neighbors that you will be on the top of their mind when they are seeking your products or services or they will recommend you when someone else that they know is seeking your products and services. I remember a day I was working at The Happy Herald when I told the owner/publisher I will be back in a couple of hours I am going to visit all of our neighbors and share the newspaper with them. She asked why and I said because they may want to advertise or know someone that wants to advertise. This was very effective as I signed up a few advertisers and generated a few more leads.One would think the owner and sales manager would have been happy instead of thanking me for taking the initiative they pointed out that it was not my job to go solicit business. A few months later I left the company. Remember if you have employees it is important for them to get up and get out and share the company with others. This practice should become second nature as it can lead to increased brand awareness and cash flow. The bottom line is at the end of the day a big component is cash flow. If your sales are down look at how you are sharing your business with others and how many times you are out in the community letting people know who you are and what you do. Continue reading Advertisement Ideas: Get Up And Get Out!!!

Advertisement Ideas: All You Have To Do Is Ask!!!

I have been teaching and preaching the concept of all you have to do is ask for many years. I have so many positive stories of where I just made the ask that resulted in obtaining donations for my charitable endeavors like The American Cancer Society Relay For Life of West Boca Raton. getting paying gigs, and booking guests for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. The key is that I made the ask with the mindset of what is the worst that will happen; they will say no? When you advertise you are making an ask for people to do business with you. When making this ask you must have a message that resonates with the target audience you are attempting to attract so that they will take action and do business with you. When you are making your advertising choices as to where you will make the ask look at who the advertising platform reaches so that the reach includes your desired target audience. When advertising and making the ask make sure people know who you are and what you do. In all your marketing make sure you have a call to action. In making the ask be aware that you want to create a buzz by being creative, relevant, resonating, and entertaining. Once you procure a customer/client make sure you are asking them questions that will allow you to continue to be of service and value to them so that you can create customer loyalty. make it a priority to train those who work for you to make the ask in a tactful and pleasant way that when a customer is asked about their experience with you they say positive things.

I have witnessed many business people not close a deal because they did not ask for the order. When I was a Jaycees member we had a saying Get The Check, meaning to get the member signed up. Many times I would go out and share Jaycees with people with chapter members and I noticed the chapter members were not signing people up to be Jaycees because they were not asking for the check. That is when I developed a system that can translate to any business:

1: Introduce Yourself

2: Ask questions to find out about the person you are speaking with

3: Share how what you have to offer can benefit the potential client/customer

4: Ask if they would like to do business with you

5: Get their payment Continue reading Advertisement Ideas: All You Have To Do Is Ask!!!

Advertisement Ideas: Persistence Breaks Down Resistance!!!

I was working with Forum Publishing Group selling advertising in a territory that many said was not fertile and that the businesses were resistant to advertising when I coined the concept that persistence breaks down resistance. I made it a point to visit businesses on a weekly basis to just drop of a newspaper and give them one benefit of advertising with the papers I represented. We had a program where they could do a 4 week program with a business card size ad for $99 for 4 weeks. Do you believe I still had businesses turn this opportunity down? However I was persistent and kept going back to those who said no as I learned a no today is not a no forever. In many cases I came across businesses that were coming from a lack mentality and making excuses not to advertise and then wondered why their business continued to be slow. I heard all the excuses like I tried that paper before and it didn’t work or I can’t afford to advertise business is slow. I would counter with what type of advertisement did you run did it have a tracking mechanism or a strong call to action or regardless if your business is busy or slow it is imperative to advertise. So many people do not understand that advertising is imperative because the more people who know about you the better chances of picking up more clients/customers.

I remember talking to an owner of a hair salon and she kept saying no then one week I went by with an advertisement I designed that simply said haircuts $15 normally $20 with an expiration date of 15 days from the publishing of the newspaper. The owner said okay I’ll try the Business card special of $99 for 4 weeks. The owner did this program and had success and renewed several times. The key is to be persistent and have something that is perceived a s a value to offer when selling products or services.

Today (3/4/2015) I decided to send direct messages to my friends on face book asking them to please visit http://main.acsevents.org/goto/jdogg2 and make a donation. I had done this before and had some success and today was no different as I resent posts to those who hadn’t responded yet and one person visited the site and donated $25 proving that having a strategy and being persistent and consistent works. In advertising it is important to be in publications on a frequent and consistent basis so that when some is ready to take action and do business with you that they know how to connect with you. People ask me all the time JDOGG why do you continue to post about Relay For Life? I always say because you never know who will see the post and who will be ready to take action and make a donation. In posting about Relay I create brand awareness and recognition while creating a buzz. As of today I am at $2094.61 raised because I continue to ask people for their support. By being persistent I break down resistance and thus help those touched by cancer while also promoting myself. Continue reading Advertisement Ideas: Persistence Breaks Down Resistance!!!