Advertisement Ideas: Wake Up and Make It Happen

I was going to title this blog Wake The F Up America but wanting to keep the blog PG related I decided to title it Wake Up and Make It Happen. How many of you have called BS on the message to the right saying it can’t be done or it takes too much money to make it happen, or I’ll never be able to do that? These negative beliefs are the beliefs that are stopping you from waking up ans making it happen. I am not here to tell you it is going to be easy because it takes some work and time. I am not here to blow smoke up your rear either and I am not going to pee on your shoes and tell you it is raining. I am here to tell you that with the right strategy and the right attitude and making the right connections you will make it happen. Let’s break down these 10 questions to help you to plan, implement, and evaluate the steps needed to take action to make it happen. I learned these in The Junior Chamber Of Commerce(Jaycees) and many have used them to become successful in their personal and professional life.

1: What is the primary purpose? This is a way to formulate your mission statement

2: What are the goals and objectives? This will help you see the big picture and to stay focused

3: What is The Manpower?This will help you to decide who you should seek to help

4:What Materials, Supplies, and Resources will be needed? This will help you in making your choices?

5: What Are The Potential Problems and Solutions?This will alleviate having to guess.

6: What is the Budget?- This will help in determining the cash outlay and pay back.

7: What are the steps necessary and the completion dates? This will help you to stay focused

8: What revisions have you made to the original plan: tweaking the plan is always good practice

9: What Changes would you recommend for a similar project?

10: Give Specific and Measurable Results and a Summary of the project? Being able to give a summary will help you to improve as you grow.

These questions were used to plan and implement and evaluate special projects that The Jaycees Ran. They translate into business as it lays out an opportunity to wake up and make it happen. It is when you have a road map to follow and adjust to that you are most successful. Continue reading Advertisement Ideas: Wake Up and Make It Happen

Advertising Ideas: What Is Your Presence?

Advertising Ideas: What Is Your Presence

As I typed in the search on bing for the definition of presence this is what I found:

pres·ence

[ prézz’nss ]

existence in place: the physical existence or detectability of something in a place at a particular time
attendance: somebody’s attendance at an event or physical existence in a place with other people
area within sight or earshot: the immediate vicinity of somebody or something

I began to think about the question I ask to people all the time what is your presence. I ask this because it is no longer build it and they will come, it is now build it and give them a reason to come. I am currently sitting in Starbuck’s and there is a steady flow of customers I being one of them. Their presence in the marketplace and online is not by accident. People can go anywhere for coffee, however Starbucks has created the idea that their coffee is part of a lifestyle of prosperity. They have positioned themselves as the place where professional go to meet, mingle, use wi-fi, and to enjoy their coffee and other assorted items. When on sees the following logo they know it is Starbucks.

Starbucks has created a presence and an awareness through the consistent use of their logo and creating an identity. What are you doing to create your identity so as to increase your presence? Continue reading Advertising Ideas: What Is Your Presence?

Advertisement Ideas: How Deep Is Your Network

When I think of the word network the movie scene where the radio host urges people to go their windows and yell out I am mad as hell and I am not going to take it anymore.

Is this how you feel when you attend networking events only to be bombarded by those looking to sell you something or enroll you in their program when the proper aspect of networking would be to share and lern about the other person. I did this today at The Cuccess Mix and Mingle. The word is spelled incorrectly on purpose as there are 3 cs needed to become a successful business person commitment, communication, and collaboration. As you build your network you will begin to see that being of service and value is a key component. Think about what can you do to enhance the lives of those you come in contact with at a networking function. Sometimes it may not be an official networking activity, however you will find yourself meeting people that you can be of assistance so always carry you contact info with you. If your calling card is the book you wrote carry it with you and give it out, if it is a cd you made hand that out, if it is business card hand that out. Remember when you are networking you want to be remembered so make sure you have something that makes you stand out. At many networking events I am asked to make announcements because of my great announcer voice, many times I will meet the organizer at the event and offer my services and many times the organizer didn’t even think about the importance of having a professional voice. This is one way I stand out. The key to creating a deep network is to stand out so people will know about you and feel as they know you, like you, and trust you.

As you network keep in mind that it is like teaching the world to sing as the more people you share with and find commonality the bigger your network will become and the more potential clients you will have. I often stress using a 3 foot rule, where if someone is within 3 feet of you, you talk to them as you never know how you can be of service and value to each other. Continue reading Advertisement Ideas: How Deep Is Your Network

Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: How To Be A Lifter and Lift Your Revenue

As I sat in The Catalyst Sermon tonight at listening to Pastor Mike’s Wife, Eberly, speak about Fear and keeping the faith to be a lifter I began to think as business people what are we doing to be a lifter and what measures are we taking to lift our revenue. I then found the first way to be a lifter and lift your revenue. It is to overcome your fear. To do this ask yourself what am I fearful of and how will my faith conquer this false evidence appearing real.

In The Movie Coach Carter the message of overcoming fear is evident and the character is quoting from Marrianne Williamson’s Poem about Fear.

Overcoming Business Fears

The biggest fear I hear from entrepreneurs and the non-profit organizations that I work with is the fear of not having enough money to build on their mission. To over come this fear one must understand that it is when you give and are of service and value that you get and the supply becomes greater. In your advertising make it a point to show how you are a giver to the community. Many people are caught up in the what ifs and never get beyond the limits where those who go for it and put themselves out there find they lift people up and as a result their revenue is lifted. A great example of this is Janine Hinds who steeped beyond her fear to share and sell her concept of Focus on Community and Ladders to leaders and today is following her passion and meeting with success. To see more about Janine Hinds visit www.teenfocused.com.

Another fear I hear is not getting clients and thus not having steady cash flow. Many times it is not ours to question where the money will come from but to implement the ideas that Passion + Action + Success and watch clients become attracted to us and help us to grow. A great example of this is Pastor Mike who overcame his Fears of failure and began Rocketown in Pompano Beach and now serves a population of teenager with a positive message and as a result is succeeding and garnering community support. You can learn more about Pastor Mike and his mission at www.rockettownfl.org. Continue reading Advertisement Ideas: How To Be a Lifter and Lift Your Revenue

Advertisement Ideas: I’ll Have a Hug and a Donut

This week there were two non traditional days celebrated that could have helped you to build your brand and increase your revenue one was on Friday, it was National Donut Day, the other was on Saturday, it was International Hug Day. I began to think how many businesses that rely on foot traffic knew of these two days and did anything to capitalize on them? I came up with an idea that if these two days are close together in 2013 that you can sponsor a campaign I’ll Have a Hug and a Donut. It could be done very simply by advertising two-three weeks prior to these days that on a certain day to commemorate National Donut Day and International Hug Day that at you place of business the first 150 people to make a purchase will receive a free hug and a donut.

There are many non-traditional holidays that you as a business can capitalize on and many are included in this book:

Introducing the 2012 Edition of Quirky Marketing Calendar The Ultimate Ebook to Promote Your Business 365+ Days a Year!

by Heidi Richards Mooney

The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!

The 6th Edition of Quirky Marketing is AVAILABLE NOW! Continue reading Advertisement Ideas: I’ll Have a Hug and a Donut

Advertisement Ideas: Miyagi Says Focus!!!!

Pat Morita (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you. I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and did a real introspection of where your focus is and what strategic partnerships I should be focusing on? Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!

ADVERTISEMENT IDEAS: 10 Ways To Drive People to Your Business

Advertisement Ideas: 10 Ways to Drive People to Your Business

I am often asked by people I work with doing promotions and media relations, JDOGG How can I drive more people to my business? I usually answer by being creative and proactive in all your marketing. Look at the photos and you will notice that the website is prominently displayed as well as the location logo. Many times using a good-looking man or woman to promote your product works and drives business and increases sales. The following ways will help you drive people to do business with you.

10: Host a Charity Drive at Your Location– Skyline Chili in Sunrise, FL does many fundraisers for several causes and as a result gets publicity and also sees a peek in their business. This was on their website for an event done in April:

HOURS OF 10 am – 8 pm Located between Sunset Strip and Oakland Park, across from Home Depot. Continue reading ADVERTISEMENT IDEAS: 10 Ways To Drive People to Your Business

Advertisement Ideas: How To Create Multiple Revenue Streams

Advertisement Ideas: Creating Multiple Revenue Streams

I am often asked JDOGG How do you always seem to have enough money for what you want? The answer is simple I have created several ways to generate revenue. In todays economy it is important to have diversify and have many streams that produce revenue. There are several ways to create multiple revenue streams, some of them are:

1: Do a skills inventory coupled with your assets and your passion, then answer the question what problem or challenge can this solve and how can it be monetized. An example of this is an elderly women who was living on her social security check and barely making it each month. She looked inside herself and knew she was an excellent typist, she owned a fairly new computer with an up to date word processing program, she lived near a college and she began to put up fliers Bea’s Typing Service you write I type $5 per page call_______________. After a few months she began to get many clients from the college and was able to supplement her income not to worry about whether or not their would be enough money to make it. During the summer she would approach local professionals to see if they had any typing/word processing needs and would pick up more clients. Continue reading Advertisement Ideas: How To Create Multiple Revenue Streams

Advertisement Ideas: How To Use Testimonials Properly

Jonathan JDOGG Lederman uses a video to express a marketing tip while also promoting his blogs.

Advertisement Ideas: How to Use Video Testimonials

This is an example of a testimonial that was done by someone I worked with helping her to receive media coverage. Since the taping of this testimonial, Barbara has used my services on several occasions and each time makes the comment “When I have enough money I want to hire you full-time. You may be asking well you have a video testimonial how is it helping your business? It is helping my business as I am able to post it on my youtube channel www.youtube.com/jdogglederman, I am able to share on Facebook, www.facebook.com/jdogglederman, and at twitter, @jdogglederman. When you have video testimonials you can use them to build your credibility. One way is to use them effectively when doing a presentation at an event and you want people to sign-up for a workshop or to hire you for one on one projects. You can use the testimonials at a trade show by having an endless loop of 4-6 to show visitors to your booth. When you have a testimonial you can use it to build people’s trust. Remember people do business with people they know, like, and trust. People will hear and see what people are saying and be compelled to hire you for your services.

A few keys to remember are:

1: Make the video seem scriptless.

2: Make it seem that the person is genuine and coming from the heart

3: Use the video effectively by annotating it with your web site or phone number- The above still needs to be edited.

4: Share the testimonial whenever and wherever possible

5: You can never have enough testimonials so find all your satisfied clients and record them. Continue reading Advertisement Ideas: How To Use Testimonials Properly

Advertisement Ideas: Flaunt It If You Got It

What speciality do you have? How are you carry yourself? Do you walk with a swagger? Do you speak with confidence? This has gotten me to think of the adage flaunt it if you got it, not in a mean or condescending way but is a subtly in their face way.

Angie and her FLAUNT Girls attract a lot of attention as they perform at The Full Throttle Saloon during Bike Week in Sturgis South Dakota. They are used in many promotions and as a result attract many male customers to the saloon. Some may say that this is over the top, however it works. Think about it showing off your skills may be just what a potential client/ customer is looking for. By flaunting your skills in a subtle way you will begin to build strength in your brand. A few year ago NIKE Introduced Customizing their sneakers, where consumers could go on-line and design their own sneakers.Knowing they were the #1 athletic footwear in the world they flaunted their position and offered this opportunity and a s a result remain #1. Imagine if you could custom make a few pairs pf sneakers to wear while doing business that effectively represented your company. This would definitely lead to be a flaunter.

These were designed for a Dance Krew, who won MTV’s America’s Best Dance Krew and now the Jabbockeez are a recognizable brand who flaunt their talent.

After NIKE offered this program of customization others followed suit. Someone designed this from Adidas and I immediately thought if I had a burger place I would order these for my employees with the company name on them.

What a great innovative way to market your business.

Wouldn’t these be cute for The Girl Scouts to have during Their Cookie Sale? Continue reading Advertisement Ideas: Flaunt It If You Got It